Gabriel Meneses

Playing the low ticket game

[Gabriel Meneses @gabrielmeneses]

11 out of 51 people who asked me for a refund kept the product.

When someone asks for a refund, I offer more instead. A free upgrade to the better version.

Then they choose. Keep it with the upgrade, or take the refund.

Most still take the refund. That's fine.

But about 1 in 5 keep it.

This works great in info because the upgrade costs me nothing to deliver.

A lot of refund requests aren't about the money. The buyer feels they didn't get enough. Giving more fixes that.

[Gabriel Meneses @gabrielmeneses]

@natecurtiss_yt Share some thumbnails once you get the workflow going

[Gabriel Meneses @gabrielmeneses]

I tried an ecom trick. Most expensive option preselected at checkout.

Visitors were split at random. Half saw the normal checkout. Half landed with the most expensive option already picked.

After 7,367 visitors

Normal checkout
32 orders
$0.55 per visitor

Most expensive preselected
21 orders
$0.40 per visitor

Fewer orders and less money per visitor.

Back to letting them choose.

[Gabriel Meneses @gabrielmeneses]

@nguyentomyy Are you optimizing these webinars for booked calls or direct purchases?

[Gabriel Meneses @gabrielmeneses]

@pmitu What’s the other 10%?

[Gabriel Meneses @gabrielmeneses]

2 tests I want to run next on my low ticket offer.

1. A bump at checkout to add a second copy for a friend. If someone wants it, they probably know someone who would too.

2. Show the physical copy on the sales page next to the digital one. Right now it only shows up after checkout. I want to know how many people don't buy because they think it's digital only.

I'll keep you posted on the results.

[Gabriel Meneses @gabrielmeneses]

@sherifgjini Paid ads

[Gabriel Meneses @gabrielmeneses]

@DaveDiederen What’s your go to copy for the countdown timer?

[Gabriel Meneses @gabrielmeneses]

@MaxHirsch13 Build the platform and start hosting the party

[Gabriel Meneses @gabrielmeneses]

Every ad I run follows one rule.

The headline on the ad is the headline on the advertorial, word for word.

If the advertorial opens with a different promise than the ad, people have to figure out if they're in the right place. Most just leave.

So I build them in pairs. A new headline gets a new ad and an advertorial that opens with it.

The ad should flow straight into the advertorial, with no gap in between.

[Gabriel Meneses @gabrielmeneses]

@yourealazyfvck Interesting. Have you already used this workflow for a webinar, or are you about to test it?

[Gabriel Meneses @gabrielmeneses]

@willia_mbrown Just procrastination and fear of failure

[Gabriel Meneses @gabrielmeneses]

@fba @levelsio Fun idea! Happy to join one of your walk and talks next time I’m in Europe

[Gabriel Meneses @gabrielmeneses]

@TimOyewole @joshdgavin I’ve been running ecom strategies on my own info offer, and it’s definitely a cheat code

[Gabriel Meneses @gabrielmeneses]

@zakburgers Yes just go and buy your tokens directly from the model instead of paying a reseller

[Gabriel Meneses @gabrielmeneses]

I ran an advertorial between my ad and my sales page.

The price only showed up on the sales page.

103 people read the advertorial. 8% clicked to the sales page. 0 bought.

So I put the price on the advertorial, before the first button.

The next 162 people. 9.3% clicked. 2 bought.

When people only see the price after they click, a lot of those clicks are just curious. They see the price and leave.

When the price is on the advertorial, the people who click already know what it costs.

[Gabriel Meneses @gabrielmeneses]

My offer is built for one specific group, so my CPM tends to be higher. $129 last week and $102 over the last 30 days.

So I'm making a version for a much wider group. Same core idea, written so more people see themselves in it.

Here's the bet.

A wider group gives Meta more people to show ads to. That usually means a cheaper CPM.

Cheaper CPM, same budget, more impressions.

More impressions, more people on the page.

Same conversion rate, more sales for the same money.

Soon I'm planning to test it against my current offer. Same budget, same ads.

I'll keep you posted on the number.

[Gabriel Meneses @gabrielmeneses]

I decided to add 2027 edition on my low ticket product cover so people know they're getting the latest information.

96 pages of my funnel switched in one day.

In under 4 days

38 orders
$2,666.71
0 refunds

Too early to say it sells better. My bet is people buy what feels current.

Depending on the results of this test, I'll decide if next time I launch the following year's edition around mid year, so the product always feels new.

[Gabriel Meneses @gabrielmeneses]

I've run retargeting ads for my low ticket offer 3 times. None worked yet.

The first 2 had no discount. $147 spent, 2 sales.

The third did what ecom brands do. 30% off for 24 hours. $203 spent, 0 sales.

Then I checked when my buyers actually buy.

Half buy within 8 minutes of their first visit. 93% within a day.

So by the time a retargeting ad finds someone, most buyers already bought.

With a cheap offer, the decision happens on the first visit.

I'll keep retargeting off for now.

[Gabriel Meneses @gabrielmeneses]

@aiwithadb Use both from the Claude Code desktop app