The future of social media will be more visual. The growth of Instagram and Pinterest over the past few years show that this is what people want. Videos (live and recorded) will help bring the library into people's homes. #info246w82
@amy_mlis My key takeaway this week is that there is not one single metric that will show you whether your social media activity is being successful. It is a combination of a number of metrics that will help you determine success.
@CReyesReads It is interesting to see how different libraries use their social media accounts. I definitely think there are benefits from learning from other's experiences.
Using referral metrics to determine success is interesting. Libraries need to find a balance between providing complete information on their social media posts with the need to drive traffic to their websites. #INFO246w719
@PaulWeymouth2 Agreed. It is crucial that opt-in language be clear so that patrons know exactly what they are opting in to. And also making sure they understand how their data is being used (i.e., not being sold, etc.).
@ellebee4707 Agreed! Analyzing data is an important component of informed decision making. Finding a way to balance this with maintaining patron privacy is key.
How to protecting patron privacy on the holds shelf. I've seen holds displayed spine down with a slip of paper showing the library card number. Others have been shelved with the spine covered with a large sticker that has the patron last name on it. Which is better? #INFO246w75
@ellebee4707 Great point. I'd be interested in seeing statistics that show use of virtual services before and after COVID. Obviously there was an increase during the pandemic but will that increase be maintained overtime? And how do libraries adapt their services to adjust for this change?
My local library uses social media to share programming with the community. While FB is updated several times per week, twitter is rarely updated. I assume the audience they are trying to reach determines how much time/effort they put towards each channel. #INFO246w621
@junipershelf Hi Grace! I grew up in Connecticut so I'm very familiar with the humid summers and cold winters. While I miss the 4 seasons, can't say I miss the extremes.
Hello classmates! My name is Gaby and I live in Carlsbad, CA, just north of San Diego. While this area is known for having great weather year round, I definitely think one of the best things about living here are the sunsets. #INFO246w67
@CReyesReads I had a chance to visit Sacramento with my child's 4th grade class several years ago. "City of Trees" definitely fits. It is a really beautiful city.