Gaétan Hamel

I run paid ads and obsess over AI

Co-Founder @metrikia_io

[Gaétan Hamel @gahamel]

He quit everything to launch his SaaS

Several months all-in on the project with no salary

That’s the bet winning bet of @adrianowhoscale with @Whoscale_io

September 2025 : he shuts down his agency

No more clients. No more revenue

In January 2026, he started building the first market-data tool 100% dedicated to coaches, info-product creators, and marketers

5 months of intense building
Working 10+ hours a day, 7 days a week

Then it took off

Day 1 (24h): +100 users
Day 14: +400 users

€1,000 MRR in a few days
€10k MRR in a few weeks

Bootstrapped, ultra-fast growth, international expansion, and a commando mindset

He’s going to go far with this SaaS

Watch this episode and you’ll understand why

Link in the comments

[Gaétan Hamel @gahamel]

Real story from a client today, performance-based mission

I first offered him a percentage of the gross profit above the revenue he generates right now

He negotiated for a basis on the margin left AFTER ad spend

Basically the most restrictive contribution margin

After some back and forth, we start working

Then he tells me: “I see we don’t have enough signups”

I said yes but we need to pick our battles

- signups (acquisition)
- purchases (conversion)
- increase AOV / LTV (conversion / retention)
...

If I bring you more signups without changing anything else, we can just increase our current spend

Yes you’ll be happy, more signups, more purchases, ok

But you’ll lose MORE money than you’re losing today

So we won’t hit the margin target

And we'll be working on making the job more difficult for you and me

Funny how clients can ask you for one thing and its exact opposite at the same time

And hold you responsible when it goes in two opposite directions

Anyway

[Gaétan Hamel @gahamel]

@uniyaalll Yeah lol it felt like a pupper master moment

[Gaétan Hamel @gahamel]

Just when I though I started "getting it"
I used Grok Bot to spin cursor cloud agents
My mind opened

[Gaétan Hamel @gahamel]

@AccessoraX But look at my ROAS!!!! 📈

[Gaétan Hamel @gahamel]

It's scary to me to see that most founder who spend FORTUNES on ads
have NO CLUE if they're profitable at all

Just this week :

👉 A cosmetic brand struggles with Meta Ads

They switch to Pinterest Ads
Apparently, Pinterest "works better" while Meta Ads didn't

huh...

"how are you sure that Pinterest actually brought more sales?"

(... silence ...)

👉 Another ecom brand launching ads on Snapchat for the sake of it

Same stuff

Day 1 CPA on Snapchat beats Meta Ads, "lots" of purchases

Revenue in Shopify : --------- (flat)

👉 On the other end of the spectrum, a brand selling events (dinners, shows...)

They are so hyper focused on the actual first sale CPA of Meta Ads that they forget that

- They send lots of emails
- More people discover them because of Meta ads
- And people comeback and buy other products after

If you're a founder, and you find yourself blindly trusting platform data, here's what you should do instead :

1. Stop relying blindy on platform data 🙈
2. Focus on business metrics (margin, LTV, cost per new customer)
3. Take a step back, and consider your acquisition as a whole

The narrower you look at things, the more likely you are to take micro decisions that cost your business overall

[Gaétan Hamel @gahamel]

@arnavsawantt disagree on what?

[Gaétan Hamel @gahamel]

@mark_davis22 yup, just as good as giving free money to a platform

[Gaétan Hamel @gahamel]

Been trying to build content on IG in the US lately
Total disaster lol

First we tried content for the brand, starting with an AI avatar
Then I connected Postiz to my account and posted videos of me through it.
My partner did the same with Blotato
We’re in two different countries.

Result: shadowbanned 💀

Then I used another service to create a US account
I paid for the warming of the account
"oops, actually we do not warm"
They said the posting was instant
It took them 2 WEEKS to change my bio
Disaster again

Then I found another service
Warm-up went well
I post one piece of content, boom, account banned
I open a second account
I post two videos : banned 💀

That last account was supposed to be run by a US operator posting manually from their phone
And everything I posted is original content of me, never published anywhere else

But what is going on?? I don’t get it
wtf

My account just came back online
Fingers crossed I can keep posting 🤞

[Gaétan Hamel @gahamel]

“How much do you charge for campaign management?”
A UGC creator I know DMs me

I give him my rate.
But I ask: tell me more about the client.

His answer: “She’s got a brand for moms. There’s an app. She wants more downloads.”

That’s it. lol.

👉 How can someone delegate their acquisition without knowing :

What’s the product and what does it sell for?
One-shot purchase or subscription?
Any sales yet? Do people come back?
Is there a site? What does it look like?
What’s the budget?

It’s like asking me to install a kitchen without telling me the size of the room, the furniture, or the budget 😅

[Gaétan Hamel @gahamel]

Not on my bingo card

[Watcher.Guru @WatcherGuru]

JUST IN: Apple $AAPL and $META partner to bring Meta's Muse AI to Mac computers.

[Gaétan Hamel @gahamel]

👧 "Dad, why did you call me Rose?"
👨 "Because I love roses darling"
👦 "And me dad, how did you choose my name?"
👨 "Well, Grok @bot, let me tell you the story of..."

[Gaétan Hamel @gahamel]

@spideystreet @spacexai @bot @cursor_ai Un event grok bot à Lyon! Faut que j’y sois! Comment être tenu au courant? 👀

[Gaétan Hamel @gahamel]

Just had a call with a creative strategist
Showed him what I'm capable of with Grok Bot and some simple automations
He was legit shocked
I was legit "bro it's just a MCP"
We are so early lol

[Gaétan Hamel @gahamel]

@DTCopss "YAY, we generated 148 sales @ 14Eur CPA, to the moooon 🚀"

Owner : "Why am I losing money?"

[Gaétan Hamel @gahamel]

LOL @bot answered my by a simple emoji

Love it

[Gaétan Hamel @gahamel]

Shoutout @ryangrowthh for the post inspiration

[Gaétan Hamel @gahamel]

Bonjour! 🥖

I just realized I never did a proper introduction here

My name is Gaétan (pronounced Ga-ey-ton) and I'm your french paid acquisition marketer, AI enthusiast and content creator

I started by doing dropshipping in 2017 (and met SO MANY people who started also like this along the way)

Since then, I left dropshipping but kept paid ads as my main activity

So I managed big and small accounts on Meta, TikTok, Google...

Did UGC, content strategy, now leaning more and more toward growth

And more recently launched metrikia with my team to put sexy back in attribution (notice how "sexy" was missing before?)

And to know more about me :

- My very first customer decided not to pay me and insulted me thereafter, a good start in the harsh world of entrepreneurship

- I failed and went back to a corporate job twice before I could live from my online business

- I interview top marketers in podcasts episodes, and had people I regard as marketing mentors come on my show

So if you're like me and like anything marketing / AI / paid ads related, you're welcome

Looking forward to connect to other people here on 𝕏

Find you in the comments👇

[Gaétan Hamel @gahamel]

Bonjour! 🥖

I just realized I never did a proper introduction here

My name is Gaétan (pronounced Ga-ey-ton) and I'm your french paid acquisition marketer, AI enthusiast and content creator

I started by doing dropshipping in 2017 (and met SO MANY people who started also like this along the way)

Since then, I left dropshipping but kept paid ads as my main activity

So I managed big and small accounts on Meta, TikTok, Google...

Did UGC, content strategy, now leaning more and more toward growth

And more recently launched metrikia with my team to put sexy back in attribution (notice how "sexy" was missing before?)

And to know more about me :

- My very first customer decided not to pay me and insulted me thereafter, a good start in the harsh world of entrepreneurship

- I failed and went back to a corporate job twice before I could live from my online business

- I interview top marketers in podcasts episodes, and had people I regard as marketing mentors come on my show

So if you're like me and like anything marketing / AI / paid ads related, you're welcome

Looking forward to connect to other people here on 𝕏

Find you in the comments👇

[Gaétan Hamel @gahamel]

That was a nice watch 🍿

Thanks for sharing the sauce @nicktheriot_

[Nick Theriot @nicktheriot_]

Breaking down our ad account structure for a brand doing $30k+ days

[Gaétan Hamel @gahamel]

Meta Ads is rolling new AI analysis features

In the filter area, you can let Meta AI do the work for you

You can ask it in natural language
"show me the adsets that have been underperforming"

And it will start filtering for you

Another step in the full automation of media buying

Currently in Beta, did you enroll already?

[Gaétan Hamel @gahamel]

I owe a lot of things in my life to Meta, and they keep bringing new exciting stuff

Happy with Claude and Opus 5.5

But Muse Wonder is calling me!

[Mark Zuckerberg @finkd]

Introducing Muse Wonder, our new family of frontier models with state of the art performance for personal and professional agentic work.