Volvo posted a 3 min and 46 second ad on Instagram, shot by Hoyte Van Hoytema, the cinematographer of Interstellar and Oppenheimer.
It goes against every single rule you can think about as a social lead. Length. Format. Over-produced.
Every comment under the ad said it immediately put Volvo in their consideration set. It's fucking fantastic.
@_buildspace Hey folks, we made this little tool - still work in progress but I would appreciate you having a look and letting me know wdyt. https://t.co/02MrQxmo3P
It's my birthday 🎂 today and I'm giving away 10x @KerligAI licenses!
Repost this with "I love @KerligAI" (or something similar), and I will pick 10 random people on Monday to send them a free license! 💸
✌️