Thank you to all our initial partners who had the vision to maximize digital revenue and create a brand safe sponsorship environment. Keep creating amazing content! https://t.co/V6JAcSLhxC #sportsbiz#smsports
@WarJessEagle Digital at most properties is seen as "posting highlights". The correct function should be to support all x-functional business lines and move beyond being an expense item to being a profit center in addition to driving fan engagement.
Top things teams can do to increase digital partnership $:
Align content and partnership (most are siloed)
Audit your content
Package what's working
Build rate card with integrity
Get partnership sales team comfortable with digital
#smsports#sportsbiz#DigitalMarketing
We don't take many lunches... Except on Friday when we have a working lunch with @marcuslemonis & @TheProfitCNBC. Great way to end the week and get energized for next week. #threedayslater
Big takeaway "...only 19 percent of sponsorship professionals say they can measure return on investment, in research by agency @MKTG..." Properties and sponsors should be working together to increase this number by thinking digital media. #smsports
https://t.co/ORSyCQRZFv
Great report here! Ironically traditional teams/leagues still aren't maximizing digital sponsorship revenue for many of the same reasons. #sportsbiz#DigitalMarketing https://t.co/eCW3Tx25KU
Everyone in #smsports should read & absorb this amazing, in-depth interview from the @NBA's Adam Silver. https://t.co/jsbDGXEZLG Takeaways & thoughts 👇.
We are in the last year of a multiple year deal with @957thegame Do you think we should renew or not? Would love your thoughts 💭 https://t.co/I4N9OjTShW
Great take @hookitcom! Sports properties need to invest in sponsorship sales people who understand these areas and are able to maximize digital revenue while creating solutions to meet the changing needs of sponsors. #sportzbiz#smsports https://t.co/EOVrN4eIIK
The transition to digital has already happened to #marketing dollars. Sports properties need to formalize a strategy to leverage the $250B spent annually. #sportsbiz#digitalmarkiting https://t.co/LTKsEIbPqA