Game Changer Consulting

Maximizing revenue while allowing our partners to focus on developing their product and core business.

[Game Changer Consulting @gamechangerdigi]

Thank you to all our initial partners who had the vision to maximize digital revenue and create a brand safe sponsorship environment. Keep creating amazing content! https://t.co/V6JAcSLhxC #sportsbiz #smsports

[Game Changer Consulting @gamechangerdigi]

@WarJessEagle Digital at most properties is seen as "posting highlights". The correct function should be to support all x-functional business lines and move beyond being an expense item to being a profit center in addition to driving fan engagement.

[Game Changer Consulting @gamechangerdigi]

Top things teams can do to increase digital partnership $:
Align content and partnership (most are siloed)
Audit your content
Package what's working
Build rate card with integrity
Get partnership sales team comfortable with digital
#smsports #sportsbiz #DigitalMarketing

[Game Changer Consulting @gamechangerdigi]

@davidcanter are your clients leveraging facebook, instagram & twitter in their marketing deals? if not, let’s talk.

[Game Changer Consulting @gamechangerdigi]

#gamechanger of the season! @LAKings do it best. #smsports #sportsbiz

[LA Kings @LAKings]

If Britney Spears survived 2007, the LA Kings can survive the 2018-19 season.

[Game Changer Consulting @gamechangerdigi]

Great breakdown of what $5M can get you (#superbowl ad vs. #DigitalMarketing) #smsports #SportsBiz https://t.co/fCVjGKjGLz

[Game Changer Consulting @gamechangerdigi]

Our #gamechanger of the week. https://t.co/aVoIYC7EvP. Data wins championships! #sportsbiz #smsports

[Game Changer Consulting @gamechangerdigi]

We don't take many lunches... Except on Friday when we have a working lunch with @marcuslemonis & @TheProfitCNBC. Great way to end the week and get energized for next week. #threedayslater

[Game Changer Consulting @gamechangerdigi]

Congrats to our partners @Athletics. Looking forward to seeing all the hard work pay off. #sportsbiz

[Athletics @Athletics]

💥 here it is: our plan to build a new ballpark at Howard Terminal.
https://t.co/vLuiX01aT0
#RootedInOakland

[Game Changer Consulting @gamechangerdigi]

Great work by the featured NHL clubs and equally great work by @MVPindex . Would love to see more of this type of work across sports properties. https://t.co/QV60GPwkb5 #smsports #sportsbiz #DigitalMarketing #SocialMedia

[Game Changer Consulting @gamechangerdigi]

Big takeaway "...only 19 percent of sponsorship professionals say they can measure return on investment, in research by agency @MKTG..." Properties and sponsors should be working together to increase this number by thinking digital media. #smsports
https://t.co/ORSyCQRZFv

[Game Changer Consulting @gamechangerdigi]

Our #gamechanger of the week from @adidas for the #WorldCup. The pendulum is swinging to quality content over short-term reach. https://t.co/8tDZ1cqy0p #sportsbiz #smsports

[Game Changer Consulting @gamechangerdigi]

Great report here! Ironically traditional teams/leagues still aren't maximizing digital sponsorship revenue for many of the same reasons. #sportsbiz #DigitalMarketing https://t.co/eCW3Tx25KU

[Game Changer Consulting @gamechangerdigi]

Great article and even better takes from @WarJessEagle. Must read. #sportsbiz #smsports https://t.co/R7vH7j6mxe

[Jess Smith @WarJessEagle]

Everyone in #smsports should read & absorb this amazing, in-depth interview from the @NBA's Adam Silver. https://t.co/jsbDGXEZLG Takeaways & thoughts 👇.

[Game Changer Consulting @gamechangerdigi]

Our game changer of the week- Crowdsourcing through social to make front office decisions. Love it! #sportsbiz #smsports https://t.co/y8m9IAl3XY

[Dave Kaval @DaveKaval]

We are in the last year of a multiple year deal with @957thegame Do you think we should renew or not? Would love your thoughts 💭 https://t.co/I4N9OjTShW

[Game Changer Consulting @gamechangerdigi]

Great take @hookitcom! Sports properties need to invest in sponsorship sales people who understand these areas and are able to maximize digital revenue while creating solutions to meet the changing needs of sponsors. #sportzbiz #smsports https://t.co/EOVrN4eIIK

[Hookit @hookit]

Do you know what spontech is and how much it impacts your sponsorships? Learn more here: https://t.co/2R1xDDolkR
#spontech #spontelligence #sponsorshiptechnology #sportbiz

[Game Changer Consulting @gamechangerdigi]

The transition to digital has already happened to #marketing dollars. Sports properties need to formalize a strategy to leverage the $250B spent annually. #sportsbiz #digitalmarkiting https://t.co/LTKsEIbPqA

[Game Changer Consulting @gamechangerdigi]

our game changer of the week! #smsports #sportsbiz #DigitalMarketing https://t.co/EFSFxWzDhF

[Ad Age @adage]

Here’s what passes for enthusiasm in Mark Zuckerberg.

This and more meme-able highlights from his day in the Senate here: https://t.co/f9gcamMjUv

[Game Changer Consulting @gamechangerdigi]

Our Game Changer of the week. This is how it's done. #sportsbiz #DigitalMarketing https://t.co/GKPR2dR5Ko

[Kurt Badenhausen @kbadenhausen]

New digital strategy for GS @Warriors pushes digital revenue to tops in NBA & up 300% this season via @forbes.
https://t.co/26r33PQN3W

[Game Changer Consulting @gamechangerdigi]

Thanks for including us! Keep up the great work. #sportsbiz #smsports https://t.co/uDloHyd1MS

[Game Changer Consulting @gamechangerdigi]

Our game changer of the week. Two great organizations. Looking fwd to what's next. #sportsbiz #DigitalMarketing https://t.co/G17adeE9he

[TechCrunch @TechCrunch]

Social analytics companies MVPindex and Umbel are merging https://t.co/OaXeZKU0gP by @anthonyha