Hookit

Hookit is now part of Two Circles. Follow @TwoCircles for our latest updates. 🚀

[Hookit @hookit]

@Hookit has officially joined forces with @KORESoftware to offer the most comprehensive set of engagement marketing solutions across social, sponsorship, fan engagement, and data management. 🙌 Please start following KORE for all our latest news!

https://t.co/hNKew2ZgFC

[KORE @KORE_TwoCircles]

With NIL sponsorships now available for college athletes, we analyzed top athletes on social media across college sports. Our latest video breaks down who the top athletes in college are, and how they promote their brand partners. #sportsbiz

https://t.co/WSgsWQrqbU

[KORE @KORE_TwoCircles]

Watch Hookit's latest video that breaks down how the European football leagues compare, including which teams and athletes are top on social media, and which brands benefit the most from their sponsorships for the 2021-2022 season.

https://t.co/A0hcyX1AfL

#sportsbiz

[Hookit @hookit]

📽️ Watch Hookit's 2021 Sponsorship Year In Review video, summarizing the biggest takeaways from this year's sports marketing report. 10 minutes of your time to stay informed on the latest trends and lessons for your 2022 campaigns!

https://t.co/f84YZEt8EJ

[Hookit @hookit]

📢 Hookit's annual Sponsorship Year In Review is live! Covering all the highlights and trends in sports marketing over the past year, from the rise of crypto to the continued domination of global football.

Read the 25-page report here:
https://t.co/coAPRoEEM8

[Hookit @hookit]

Liveries have been revealed, drivers are set, and test laps are being run. We looked back on the 2021 season to find out who the social media winners were and what lessons can be learned for the upcoming campaign.

Watch the video here:
https://t.co/rSrRFDbXQD

#spontech

[Hookit @hookit]

BIG NEWS today! We are thrilled to announce that Hookit is being acquired by @KOREsoftware. The Hookit team is very excited for the next part of our journey with KORE.

Full press release here: https://t.co/Pw9QCUC9Ug

[Hookit @hookit]

In October, the global sponsorship market hit $722M AAV – down 3.7% from September, continuing the downward trend from August and 21% off the 12 month high in May of $916M.

Red Bull moved up into the top 3, joining perennial leaders Nike and adidas.

https://t.co/5ArWVYIbNz

[Hookit @hookit]

Podcast | Breaking down the 50 Most Marketable Brands

Insights from our CEO Scott Tilton on the biggest brands in sport, how they were ranked, and what the most important factors are for a brand to optimize their sponsorships.

#SP50MM

https://t.co/TSJBGbT09J

[Hookit @hookit]

What makes the 50 Most Marketable brands in sport? The methodology behind the rankings. Here's a look under the hood of the 50 Most Marketable brands rankings as well as some of the major contributing factors.

#SP50MM #SportsBiz
https://t.co/Xu7LpwnoCp

[SportsPro @SportsPro]

🏆 Ranked #3 in the 2021 SportsPro 50 Most Marketable Brands list, presented by @hookit, is @emirates. With 2.2k promotional partners providing more than 1.7bn engagements, the travel giant received advertising value worth US$220m.

#SP50MM #SportsBiz

[SportsPro @SportsPro]

🏆 Ranked #2 in the 2021 SportsPro 50 Most Marketable Brands list, presented by @hookit, is @adidas. With almost 9.2k promotional partners providing 3.6bn engagements, the sportswear brand received advertising value worth US$342m.

#SP50MM #SportsBiz

[SportsPro @SportsPro]

🏆 Ranked #1 in the 2021 SportsPro 50 Most Marketable Brands list, presented by @hookit, is @nike. With more than 16k promotional partners providing over 8.7bn engagements, the sportswear giant received advertising value worth US$616m.

#SP50MM #SportsBiz

[Hookit @hookit]

The annual @SportsPro 50 Most Marketable Brands in Sport 2021 have been released! This year's list includes 14 new brands compared to 2020 and breakout top 10 lists for 14 different major industries!

Read the press release & access the top 50 here:
https://t.co/RE07UAlc8N

[Hookit @hookit]

Skateboarding dominated the Tokyo 2020 Games on social media, but breakout TikTok star and USA Rugby player Ilona Maher led all athletes in fan engagement. Latest blog has social & sponsorship breakdown + key learnings.

https://t.co/uc6H46meNu

#spontech #tokyo2020

[Football Benchmark @Football_BM]

📱 Most popular accounts on Social Media – #Twitter
.
✔ KPMG Football Benchmark’s Social Media Analytics Tool contains hundreds of sporting accounts on Facebook, Twitter, Instagram, TikTok, Weibo and YouTube. Our social media analytics provider is @hookit.

[Hookit @hookit]

Fan engagement across F1 in 2021 is up 50% over the same period in 2020.

When it comes to sponsorship value, the series owned accounts are the major driver, generating nearly ⅔ of all sponsorship value AAV. #spontech #motorsports

Full report below
https://t.co/B6EzPUT39g

[Hookit @hookit]

Together, Hookit & @KOREsoftware serve hundreds of top global brands invested in sports to organize, evaluate, & optimize their sponsorship efforts. Hear from our leaders at the @NatlSportsForum Summer Summit.
Register here: https://t.co/bI5PCH4nEO

[Football Benchmark @Football_BM]

“Leo Messi will not remain at Barcelona” – that has unsurprisingly become one of the tweets with the highest virality score in football last week. Meanwhile, the 34-year-old has signed a 2-year contract with PSG with the option of a third year.
#Messi

[KORE @KORE_TwoCircles]

Tomorrow @ 10:43am, our COO, Adam Grow, & @hookit CEO, Scott Tilton discuss how #tech is driving the sports #partnership marketing industry forward.

Sign up for the #ANAactivate conference & join our session "The Evolution of Sponsorship Management" https://t.co/JsMzKop34V