Garrett James

building. january.

[Garrett James @garrettjamesx]

@maverickecom ME

[Garrett James @garrettjamesx]

@kail_designs @michael_ohakim What software? Just curious

[Garrett James @garrettjamesx]

I had something huge I was going to show you soon, Ben. It was a long time coming, and something I know you wouldve been excited to hear about being the selfless person you are. Words cannot explain at this point. Thank you for everything. May you rest in peace with God forever.

[Ben Bader @benhbader]

Life is beautiful.

Do not miss it.

Do not take it for granted.

Do not tell yourself something is missing, as you will always find something to look for.

The thing you are looking for is you.

[Garrett James @garrettjamesx]

@hrc0ne pls check dms

[Garrett James @garrettjamesx]

dumb-down your brand emails before sending:

1 liners
1 cta
1 idea
2 products shown
2 fonts
2 tone color scheme

less is more if you want an email that converts

[Garrett James @garrettjamesx]

send more emails every week. many more.

<2 emails a week for your brand is absurdly low. 4-7 will ALWAYS produce you more long-term results and rev than less.

dont run your email marketing as if people on your list are waiting to see a new email from you pop into their inbox. they're not. opening your brand's emails aren't even cracking the top 100 on their list of life priorities.

understanding this, you need to get your brand in front of them at every opportunity without compromising quality content.

if you're undeniably NOT good at making good quality content for your email list - stick to your <2 emails a week. in every other case, push out more.

[Garrett James @garrettjamesx]

people dont read your emails for 2 reasons only:

&gt; they arent relevant
&gt; your deliverability is awful

85% of email marketing problems are solved through this

[Garrett James @garrettjamesx]

@email_tarun Email

[Garrett James @garrettjamesx]

one tell-tale sign that you fixed your email deliverability is the surplus of unsubscribes you will receive in your next 5 emails. best thing to do is prepare for it and move on.

it's been months/years in some cases since the list saw your brand's emails - can't blame them.

[Garrett James @garrettjamesx]

most of the time there isn't a "backend issue" that's hurting your email marketing

your emails are probably just boring.

[Garrett James @garrettjamesx]

dumb-down your brand emails before sending:

1 liners
1 cta
1 idea
2 products shown
2 fonts
2 tone color scheme

less is more if you want an email that converts

[Garrett James @garrettjamesx]

service/product &gt; everything else

you can look at all the nuances to how you operate as an agency, but at the end of the day, if you're producing results and pushing the needle forward for your clients - you can bet that you're going to be sticking around for the long run.

[Garrett James @garrettjamesx]

people dont read your emails for 2 reasons only:

&gt; they arent relevant
&gt; your deliverability is awful

85% of email marketing problems are solved through this

[Garrett James @garrettjamesx]

send more emails every week. many more.

<2 emails a week for your brand is absurdly low. 4-7 will ALWAYS produce you more long-term results and rev than less.

dont run your email marketing as if people on your list are waiting to see a new email from you pop into their inbox. they're not. opening your brand's emails aren't even cracking the top 100 on their list of life priorities.

understanding this, you need to get your brand in front of them at every opportunity without compromising quality content.

if you're undeniably NOT good at making good quality content for your email list - stick to your <2 emails a week. in every other case, push out more.

[Garrett James @garrettjamesx]

if the copy is boring everything else gets thrown out the window.

features, offer, and even the social proof become tainted from the low-energy messaging to point where their effect on the cvr dwindles to negligible

keep the messaging compelling and you'll be fine

[Garrett James @garrettjamesx]

email designs should be so simple to the point in which it would look unfinished stylistically in other mediums - poster, banner, ads, etc.

if your eyes are darting around previewing the email, it's too much. if you think it's simple already, it's probably not simple enough.

[Garrett James @garrettjamesx]

@tretsolt @KillCrew_ nice work

[Garrett James @garrettjamesx]

one tell-tale sign that you fixed your email deliverability is the surplus of unsubscribes you will receive in your next 5 emails. best thing to do is prepare for it and move on.

it's been months/years in some cases since the list saw your brand's emails - can't blame them.

[Garrett James @garrettjamesx]

> if you want to instantly BOOST your open rates in ecom email marketing, add this code to the first line of your html email:

<div style=`display: none; max-height: 0px; overflow: hidden;''> Insert hidden preheader text here </div>`

insert some zero-width non-joiner code for the preheader text (&zwnj;&zwnj;) - this will create blank spaces.

play around with this and send yourself some test preview emails to make sure it's right.

if you've done it right, you will see that the preview text for your email will be blank.

now, your email is popping out and visually differentiated from every other email sent to your subscribers inboxes. you will see a small (<4%) but instant boost in open rates.