George Faulkner

Content & Creative Strategy Lead, TCS NA. Former Social Discipline Leader, IBM. Simplicity salesman. Rock gardener:

[George Faulkner @gbfaulk]

Are you an educator? This new film from my team at TCS might be perfect for you. https://t.co/h4XtyeLaU9 #education #technology #DigitalTwins

[George Faulkner @gbfaulk]

Chipotle Mexican Grill should face facts and just change their name to Salty.

[George Faulkner @gbfaulk]

Reddit was odd this morning with all of the shuttered subs, but now it seems like it's gone offline. Tough day for the only valuable social platform we have atm.

[George Faulkner @gbfaulk]

What is a digital twin? https://t.co/h4XtyeLaU9

[George Faulkner @gbfaulk]

Hey @Apple i don’t need reminders every two days that my phone isn’t backed up. It is. On an external drive. Please stop with the incessant harassment.

[George Faulkner @gbfaulk]

It would seem I’ve taken the word “unlimited” from @Mintmobile for granted all this time. My unlimited plan has limits.

[Eddie Shleyner 🇺🇦 @VeryGoodCopy]

𝗡𝗼𝘁 𝗱𝗼𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗷𝗼𝗯?

One of my favorite scenes from one of my favorite shows, 𝘔𝘢𝘥 𝘔𝘦𝘯, is about creativity and productivity:

It opens with Don Draper, creative director, talking to his ad agency’s financial chief, Lane Pryce. Lane is complaining about the copywriters: they’re not being productive in the creative lounge. They’re napping, socializing, playing darts.

Don looks at him: “We do this better than you,” he says. “And part of that is letting our creatives be unproductive… 𝘶𝘯𝘵𝘪𝘭 𝘵𝘩𝘦𝘺 𝘢𝘳𝘦.”

𝗟𝗲𝘁’𝘀 𝘂𝗻𝗽𝗮𝗰𝗸 𝘁𝗵𝗶𝘀 𝗰𝗼𝗺𝗺𝗲𝗻𝘁:

Creativity boils down to putting old things together in new ways, which is a two-step process:

𝟭/ get knowledge and experiences
𝟮/ make unexpected connections

But usually, you can’t force a connection. Usually, you need to 𝘤𝘰𝘢𝘹 it out by doing something unrelated, something distracting.

Like napping.
Like socializing.
Like playing darts.

These things 𝘴𝘦𝘦𝘮 unproductive, yeh, but they’re not.

Because while these things distract your conscious mind, your subconscious will continue working, incubating, processing your knowledge and experiences until a random sequence of synapses fires off in your frontal cortex:

And you have a moment of clarity.
And connect disparate things.
And then you blurt out:

“Hey, that’s interesting!”

And your colleague looks up and says, “What?”

And you lean back and say, “Well, what if…”

And then you’re off to the races.

“You’re often most creative," says artist Austin Kleon, "when you’re the least productive.”

Don Draper agrees: whether you work in copywriting or any other creative discipline, part of your job is not doing your job.

𝙮𝙚𝙝?

[Tata Consultancy Services—North America @tcs_na]

Belief has no borders.

In celebration of #IWD2023, we are honored to introduce you to @shazrinee and Rose Lokedi —two incredible women who share their unforgettable stories of belief + connection at the 2022 @nycmarathon.

Watch here: 🎥https://t.co/q0CMpECj2t

#embraceequity

[George Faulkner @gbfaulk]

@theRab Full Metal Jacket, so I can wash Platoon off and rekindle my faith in filmmaking.

[George Faulkner @gbfaulk]

My new single!

[Murry Wilson @murrygagewilson]

I have a new (not Murry) single out. This is from the very first band I joined as a teenager, and we're still at it. This session was a lot of fun. https://t.co/o1DTvDZYgI

[George Faulkner @gbfaulk]

2022. #ThisIsWhereIWork

[George Faulkner @gbfaulk]

Deluxe Murry Wilson package giveaway over at ESQ! https://t.co/YnXAU7pKSw

[George Faulkner @gbfaulk]

I bought an industry standard interviewers mic and a clip on recorder (I'm a sucker for gadgets) and I've discovered that my iphone with a @shure MV88 sounds far better. Hands down.

[George Faulkner @gbfaulk]

@AmazonHelp I've connected with you guys every 5 days since you first told me to wait 3-5 days. It has been three weeks since you confirmed receipt of the item, but the refund never goes through, with no explanation. I've turned the matter over to my CC company.

[George Faulkner @gbfaulk]

@graemeknows The Unrehearsed.

[George Faulkner @gbfaulk]

What's happening at Facebook and Twitter right now feels like it was inevitable. Major social networks that dominated the landscape became 2nd tier cable channels. I'm surprised they couldn't figure out how to monetize without self-destruction.

[George Faulkner @gbfaulk]

When the big social platforms decided to suppress organic, forcing a pay-to-play model, they had to know their time was up. Big brands didn't bite, users no longer could enjoy a realtime feed, and we all had to spend hours re-configuring our accounts to be able to enjoy them.

[neha @neharedy]

one day you’re young and cool and the next you’re thinking about b2b SaaS

[George Faulkner @gbfaulk]

I'd say that for the price, this is the best deal out there right now for a broadcast mic. This thing is a piece of art. #earthworks https://t.co/CJ7Ee3uqAg

[George Faulkner @gbfaulk]

Is your brand going to keep advertising on Twitter now? You may want to keep a close eye on it. https://t.co/Z2UDmOr6jz