Guilherme Conter

Consultor de Marketing Digital e Growth. Mestre em Comportamento do Consumidor pela UFPR. Fã da @luisabwk, AC/DC, Coritiba e drinks.

[GoogleTrends @GoogleTrends]

Analyzing search interest just got more powerful! You can now quickly compare a trend's change against preceding periods directly within Google Trends. Head to https://t.co/w0CKGGCWQM to try it out!

[Glenn Gabe @glenngabe]

Whoa, hot post on The Atlantic today. Both Google and OpenAI should pay attention. We know Google is already at work on that front, but OpenAI should be too -> Your AI Search Results Are Getting Sloptimized - How companies are gaming the chatbot internet

Regarding self-serving listicles:
"Consensus is emerging on some of the most effective tricks, such as the self-promotional listicles on sites not previously known for product reviews. Shopify is just one example. The design platform Figma has published at least six best-product listicles that rank Figma’s products first; the project-management company ClickUp has published nearly 300. (Shopify declined to comment and ClickUp did not respond. In an email, a Figma spokesperson told me that the company’s lists are “one way we help people understand what Figma does, who it’s built for and how it compares to other tools they might be considering.”)

Regarding Reddit:
"On another Reddit forum, aimed at biohackers, the moderators got so fed up with AI-focused spammers pushing peptides and hormone-replacement therapy that they banned new posts about the treatments. In an emailed statement, Reddit’s marketing chief, Jim Squires, said the company has sophisticated systems to stop spam and has begun asking “fishy automated accounts” to verify their identity."
https://t.co/QIjNpxIEtN

[Guilherme Conter @gconter]

@PaulTassi It would just be easier for Bungie / Sony to roll back the decision and keep Destiny 2 development alive

[Dave @GamewithDave]

They removed CD/DVD drives from devices.
They made physical media harder to buy and use.
They removed expandable storage from phones.
They pushed us into streaming subscriptions.
They made always-online normal.
They made unlimited internet necessary.
Then slowly raised the price of everything.

Ownership quietly became renting.

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

NEW research: https://t.co/yE1LogIFHO

If you give ChatGPT the same request for product recommendations 100X, will you ever get the same list twice?

And what does that answer mean for folks who try to track their brand presence in AI tools?

Finally, some real answers 🧐

[Guilherme Conter @gconter]

RT @seosmarty: This is not the first time, I've heard this same sentiment over the past couple of days but this the best way to visualize t…

[Gianluca Fiorelli @gfiorelli1]

New information (and/or redesigned) offered by Search Console Insights, as announced today: https://t.co/y0m21UtJEO
Especially interesting look the “Trending queries.

[Guilherme Conter @gconter]

Check out the AC/DC Sweepstakes! https://t.co/aFzfDyjeR3

[Golden Globes @goldenglobes]

Congratulations to Fernanda Torres on winning Best Female Actor – Motion Picture – Drama at the #GoldenGlobes!

[One Perfect Shot @OnePerfectShot]

WINGS (1927)
Cinematography by Harry Perry
Directed by William A. Wellman

[Chris Long @chris_nectiv]

Today, we're launching the the "Agital – GSC Calculations" Chrome extension!

Get comparison percentages DIRECTLY in Search Console!!!

One of the most annoying things about using Search Console is that they don't include percentage change data directly in the tool. When looking at reports, I constantly have a "Percentage Change Calculator" pulled up in a separate tab so I can calculate the differences.

Now with "The Agital – GSC Calculations Chrome Extension"(from @agital_official) , it does the work for you.

Simply install the extension, run a comparison in Search Console and click the button. The tool will automatically calculate the change difference directly in the Search Console platform.

No more manually copying & pasting data into third party tools.

Huge shout out to Dan Hinckley for creating the extension. He was able to use ChatGPT to create this really simple extension that solves a universal annoyance for SEOs.

👇Below I'm including the link to where you can download the extension. It's now available directly in the Chrome store!👇

[nixCraft 🐧 @nixcraft]

Skeletor is sharing some life changing advice 😂

[Aleyda Solis 🕊️ @aleyda]

I was recently asked about “advanced” SEO. There are a few main scenarios that I see requiring more than the “basic” SEO skills due to the challenges / complexities they tend to have:

1. New (or far weaker) brand/site in very competitive search market, with the main challenge being resources prioritization for cost effective and fast enough impact. A key skill to win here: product / brand USP understanding, alignment and strategic target & prioritization on those feasible queries that actually matter to attract early customers and start growing brand authority/popularity.

2. Large bureaucratic organization requiring strong management skills to secure resources (vs other areas) and influence to get execution support from other teams you don’t directly control *fast enough* to compete with other well established players. Knowing how to communicate and earn trust and support with non-technical decision makers is fundamental. You’ll need to develop forecasts, run tests, pilot projects, etc.

3. Large dynamic sites with multi millions URLs (think marketplaces, e-commerce) where you need to execute at scale, for which a programmatic approach becomes a need for cost effectiveness, while keeping the necessary quality and relevance requirements to achieve goals and avoid crawl budget and indexing challenges. From internal linking to indexing rules or description generation, all needs to be dealt with product support and at scale.

4. A site with a business model that is not aligned or directly against with organic search findability requirements, hence having to establish product presence extension / alternatives / workarounds to develop allow you to be found whenever / however is needed. A deep understanding and influence on the product is critical to establish and develop the web presence required to rank.

5. Dealing with a Web product / site that a Google feature (or need/filter) is commoditizing, hence giving by default less visibility/traffic to. You’ll need to compete directly with them, identify strategic opportunities / alternatives for areas / topics not yet affected and new areas to grow.

What others would you include? :)

[Guilherme Conter @gconter]

Check out the AC/DC Sweepstakes! https://t.co/oCK6tLcl5L

[Mic King @VeryWellVersed]

Ok, let's get this party started!

A couple weeks ago I said I was publishing the most important thing I ever wrote. I was wrong.

Documentation related to the Google Search algorithm leaked and I spent the weekend tearing it apart.

https://t.co/v71B16Ggov

✌🏾

[Shaun Anderson @Hobo_Web]

Hobo SC (beta) is now out. It's Search Console in Sheets for SEO audits, basically.

If you want a FREE limited copy to test for yourself,

>>>> 1. RT and 2. FOLLOW

and I'll DM you this weekend.

Geeks don't pay THIS WEEKEND ONLY.

Are you a geek?

Comment below.

[Pew Research Internet @pewinternet]

In the other 40%, the account holder deleted the individual tweet, but the account itself still existed. Explore more of our findings on digital decay: https://t.co/ZHyl79OZNJ

[Agência Pública @agenciapublica]

PARA NÃO ESQUECER | Governo do Rio Grande do Sul engavetou planos para lidar com mudanças climáticas. Apesar de sofrer com eventos cada vez mais intensos, estado não implementou projetos que poderiam amenizar tragédias. https://t.co/144EBc7HB9

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

And, my god, the article itself: https://t.co/HmSUDBFT0R is a doozy.

Incredible that we can see so deeply into Google's inner workings thanks to the DOJ case's disclosure of management emails.