"A #CDP is not your #CRM solution, so you can’t expect that a CDP alone will be able to deliver your use cases." @Merkle's @imaaron93 shares how #fiserv marketers should think about #CDPs. https://t.co/GNOsYjHm7P
"It’s not just the interest in golf that we are tapping into. It’s the role that golf plays in our audience’s lives that we’re tapping into as well.” Amanda Schuneman of @gyro, a @Merkle#B2B company, explains the #PGATour sponsorship in @thedrum: https://t.co/S1wvQFaIeT
"The @LiveArea acquisition, a scaled #ecommerce business with an incredible leadership team and vision, plays a critical role as we further enhance our experience and #commerce offering." Read more from Pete Stein in the latest press release: https://t.co/k7sbKGfpYG
"Today’s #B2B marketers are getting hung up on their inability to execute truly personalized marketing." Sam Cunliffe of @dwatechmedia, a @Merkle Company discusses #ABM in @campaignasia: https://t.co/iH6zD6CMM8
"To connect with potential travelers, hotel brands need to stay agile in this ever changing landscape." Alissa Lisi, #SEO Manager, @Merkle shares #travelmarketing trends in @htmagazine: https://t.co/oPBmGpFGrV
Using tools like Merkury and @Salesforce’s #CDP to create a large identity graph that combines first-party data IDs you can effectively target customers across multiple channels. Adrian Trzaskus of @Merkle explains how: https://t.co/osTpRM1iHV
Join @lvanzelm and Chris Crayner of @NBCUniversal Parks & Resorts with and Ankur Jain of @Merkle for their #MerkleSummit21 session "#Data Agility as a #CX Strategy." Register to attend virtually: https://t.co/8EX9oNizNg
Broadcasters are pricing #CTV ads competitively to linear as marketers shift spend. @Merkle's Emily Anthony explains in @businessinsider: https://t.co/sE4tY3BHFz
The role of emotion and connection in #B2B marketing is critical. Download @Merkle's report: 3 Ways to Rethink your B2B #LoyaltyMarketing Approach. https://t.co/PcIiO8yKLb
#MerkleSummit21 is going global & virtual! Join @Merkle June 15 & 16 for 2 days packed with content focused on helping you deliver incredible #CX for your customers. Request your invite: https://t.co/KaVjkdt94x
Decisioning technologies enable brands to orchestrate customer interactions across touchpoints over time. Download @Merkle's Complete Customer Journey #Analytics Handbook to learn more. https://t.co/p0Vu98ugP5
55% of #B2B marketers cite building/strengthening customer relationships in a digital world as a challenge. Julia Doheny (Cupman) of @B2B_Insights, a @Merkle Company, explains in @marketingprofs: https://t.co/d46qspfrMn
With over 60% of consumers now being willing to travel, what impacts are brands seeing on campaign performance and how can you use #SEO to amplify safety measures? Vanessa Cooper and @AlissaALisi of @Merkle share in the #DigitalMarketingMusings podcast. https://t.co/DvK6XrIywo
Join @Merkle#B2B for @thedrum's #B2B4Breakfast session on May 25 and learn how to meet your customers where they are, buying habits of B2B #mellennial buyers, and more. Register: https://t.co/NOV9cNA0CC
In case you missed any of the @dentsu & @Merkle#AdobeSummit sessions, view them on-demand here and check out the downloadable resources: https://t.co/VA9mqG32FM
Ecommerce sales won’t grow as much in 2021 as they did when inflated by the pandemic in 2020. But that doesn’t mean it won’t have a prominent role in retail moving forward. Read @Merkle's e-book to learn more: https://t.co/SGLs8i94Ty
Insights aren’t a one-stop-shop. Join @digitalPi, a @Merkle Company to learn about the different reports #CMOs need, how to determine your "source of truth" and transform data into actionable insights. Register: https://t.co/CzGo2iqhRk
"Even travel showed improvements, with click traffic down less than 10% Y/Y and ad spend up (yes, up!) 5% Y/Y." More from @Merkle's #DigitalMarketing Report in @adexchanger: https://t.co/bwkfsGF1QE