Genus

The next-generation consumer brand engineered for the identity-driven future.

[Genus @genus_CITIZEN]

Almost there… But still so far.

Physical product development is a wonderful journey. It requires patience, agility and alignment at the same time.

[Genus @genus_CITIZEN]

Sandblasted!

Fully scalable and easy to automate process for future production.

Anti-slip grip with flawless finish.

And it looks amazing!

[Genus @genus_CITIZEN]

The Shell is made from 100% PCR aluminum.

Here is the raw version after impact extrusion.
Next steps: sandblasting & anodizing.

Sustainability by design = the right design + the right materials + the right process.

[Genus @genus_CITIZEN]

The rapid prototyping using FDM 3d printing technology is changing the game of product development. P2S from @BambulabGlobal was the right choice for the early phase.

Now, we are heading toward Phase 2, where we are planning to use @formlabs SLA printer.
#3dprinting #prototyping

[Genus @genus_CITIZEN]

Push → lock
Twist → unlock

Sounds simple… until you try to do it on a purely cylindrical design.

+ Extra requirement: locking must work in any position.

We are working on it!

#productdevelopment #prototyping #engineering #uxdesign #industrialdesign #problemsolving
#3d

[Genus @genus_CITIZEN]

Upgraded our prototyping workflow.
@GitHub now handles our CAD + STL versioning and serves as our design change-log.

Upload → preview → version → print → iterate

#github #prototyping #cad #3dprinting #hardware #versioncontrol

[Genus @genus_CITIZEN]

From wireframe to print to actuator v0.1

The magic of hardware prototyping isn't just in the design, but in the physical iteration. Build, test, learn, repeat.

#hardware #prototyping #productdesign
#3dprinting #rapiditeration

[Genus @genus_CITIZEN]

New version of the Body part is ready for the Actuator and Insert
#3dprinting #prototyping

[Genus @genus_CITIZEN]

First 3D print of gen-pc1 is complete.
Now it’s time to iterate.

#3dprinting #bambulab #p2s #genus #prototyping

[Genus @genus_CITIZEN]

Two fingers snap with a low frequency? Yes, please!

#3dprinting #prototyping

[Genus @genus_CITIZEN]

We keep it pumpin’

[Genus @genus_CITIZEN]

It’s time to bring this digital prototype into the physical world.

Pairing the speed of @vercel deployments with the capabilities of the @BambulabGlobal P2S is going to supercharge our rapid iterations in Phase 1!

#prototyping #vercel #3dprinting #buildinpublic