Geoff Alday

I’m a principal product designer and product builder with a hybrid background in product, design, and development.

[Geoff Alday @geoffa]

@zeldman I used and admired that site so much. Thanks for the reminder.

[Geoff Alday @geoffa]

@jasonfried @HarryStebbings Love this. People forget processes are human generated constructs. It’s ok to change or dismantle them.

[Geoff Alday @geoffa]

@Mayank_Msd Cursor at work since that’s our sanctioned tool. Cursor and Claude Code at home.

[Geoff Alday @geoffa]

@Stammy @vanschneider Feel the same. 27 years and counting.

[Geoff Alday @geoffa]

@kurissuuu For me the platform, and the business, of the company I work for has always used AI. So in a way, I could say I've been working in an AI-native business for the past 6+ years I guess. Not too precious about it, TBH.

[Geoff Alday @geoffa]

@jasonfried @ick_real This. I feel like it's one of the reasons I love winter.

[Geoff Alday @geoffa]

@vamsibatchuk @GoogleDeepMind @OfficialLoganK @ammaar @GoogleAIStudio Congrats! Look forward to seeing what you help build.

[Geoff Alday @geoffa]

@tomjohndesign @v0 @pablostanley Prototypes absolutely count, don’t undersell yourself.

[Geoff Alday @geoffa]

@tomjohndesign @soleio @v0 @pablostanley This is the way.

[Geoff Alday @geoffa]

Shipped an internal tool for our content design team today.

We send health related messages across a lot of channels and languages. The team had no way to interactively see what those messages actually looked like in context. I went looking for something off the shelf. Found nothing. So I built it, off and on, over a couple of weeks.

The idea is simple. Add base English content, let it propagate down into the various channels. Channels other than email come with their own constraints, so you can edit channel and language specific variants from there.

The part I didn't expect: the team is already learning things they didn't know about their own content. Truncation, localization quirks, brand variation. Stuff that was invisible before now shows up the moment you preview it.

Couldn't find it on the market. So I made it.

[Geoff Alday @geoffa]

@zenorocha @resend It's a great service. Congrats!

[Geoff Alday @geoffa]

@tomjohndesign Had a somewhat related experience where the sales team wanted a UI to look better on a projector. We ended up buying a few different ones and setting up a war room to adjust the UI until we achieved the best compromise. Good times.

[Geoff Alday @geoffa]

@krispuckett Heard y’all have some wild hail out there.

[Geoff Alday @geoffa]

Sweet. AI-generated phishing messages.

[Geoff Alday @geoffa]

Guess the LLMs like things that start with the letter e. Em dashes and eyebrows everywhere.

[Geoff Alday @geoffa]

@ryancarson Enjoyed it with my son. Hope you did too!

[Geoff Alday @geoffa]

@joshpuckett @elou I’d like that. Wild in here these days.

[Geoff Alday @geoffa]

Well that’s nice of them.

[Geoff Alday @geoffa]

@dariusdan Totally agree. Some of the best designs emerge by deleting specific elements too. Have heard that referred to as addition by subtraction.

[Geoff Alday @geoffa]

Best experienced on desktop given there is a cursor to utilize for animation.

[Geoff Alday @geoffa]

Used the latest OpenAI image model to generate different poses from a photo. Wanted to make the standard designer hero section feel a little more alive. Seems interesting at the very least.

This image is what the model produced after a ton of tweaking and prompts. Quality and accuracy degrade pretty quickly. Ended up having to constantly provide source material as reference.

Once it felt good enough to use as a base, I took it into Photoshop to make it look like the other illustrative images I'm using on my site.

Anyway, you can see it in action at: https://t.co/jFbpdIJtLO

Not exactly how I want it yet, but close.