George Howes

[George Howes @georgehowes]

@dannolan Brother it’s not that bad

[George Howes @georgehowes]

@DRWithJB Static

[George Howes @georgehowes]

@pablo_rothbart Icon

[George Howes @georgehowes]

@SamMendelsohn4 Would love to show you @MagicBrief

[George Howes @georgehowes]

@ryanjchr good job, Ryan

[George Howes @georgehowes]

@ArijanJanes create

[George Howes @georgehowes]

@mprkhrst @amasad yes please

[Tim Doyle @_Timdoyle]

The single stupidest concept in all of marketing (in a strong field) is that "brand" is a channel or a content format.

The endless, ridiculous back and forth between brand and performance marketers is so dumb

Tell engaging stories in places where your audience pays attention

[Emmett @emmettshine]

*178 pages* of AI heat for creatives: https://t.co/0vg5yqlV2p

[George Howes @georgehowes]

Me after my first visit to Los Tacos No 1

[Eoghan McCabe @eoghan]

I became an American 6 months ago.

I didn’t realize I was prepared to fight for this country until this moment.

[Emmett @emmettshine]

OK I want to start a thread 🧵

Here's a running doc I made of AI-assisted tools I'm using: https://t.co/FBWRr1cdAj

Here's 7 I wanted to share:
https://t.co/3v3mtOJNLA - Using for ad briefing
https://t.co/b78RnNfPIJ - Using for turning those briefs into ads
https://t.co/5oKgPNH8Yw - DTC-centric copy assistive tool
https://t.co/RT2e02SKT8 - new no code web GL tool
https://t.co/tejUpfGYt3 - Image upscaling (great for gen AI)
https://t.co/reTnS6hbxL - asset repo with transcribed audio for searching videos
https://t.co/MBXsTa9dz4 - finding influencer/creators at scale
https://t.co/GDEFgnTYBv - use for copy, and doc translation
https://t.co/YxejYzVrKp - use for research and deeper searching

QUESTION:
What is really sticking for creatives and operators in DTC, eComm, and agencies. If you’re regularly using AI-assisted / GenAI software drop in any links, or questions! 👇

[George Howes @georgehowes]

@dannolan @stevehind @bencjenkins Action URLs are the new AI

[George Howes @georgehowes]

@thedanielokon Hey Daniel, we use over 60 different data points including ad longevity and ad repetition in the account, alongside variables like cutting pace for video ads. We’re working on improving Ad Scores daily, so would love any feedback!

[George Howes @georgehowes]

Access the swipe file here: https://t.co/dswXu3gFYh

[George Howes @georgehowes]

need ad ideas?

[Tyler Angert @tylerangert]

ai-assisted video production should really be much less about generating content and more about storyboarding, scripting, audio generation, clip variations, etc

[George Howes @georgehowes]

I'm incredibly excited to announce our $2m pre-seed investment led by Blackbird. Thank you @nickcrocker and the rest of our investors, customers and our amazing team for being early believers in magic.

https://t.co/nEmCXs5pcK

[Rayn Ong @rayn_ong]

Do we have any frontend engineer who wants to join a very promising startup? https://t.co/Li4XQN5oOU

[George Howes @georgehowes]

@dannolan Spriggy

[Tim Doyle @_Timdoyle]

The dial has shifted, the rewards are there for the weird, for the new concepts, for the strange bets. It is a golden time to be an actual creative if only most of them would stop navel gazing and worrying about redundant awards and industry recognition.

[George Howes @georgehowes]

@_Timdoyle @Adam_CV_Miller @fred_yu1 @Sachin_Shah_ It has to be done