I'm Ty, building Exalted alone in the Midwest. It gets what your customers say about you onto your own website, $9 a month. Free review link maker below.
I read 448 small business home pages this week to see what they do with reviews. 141 of them show no sign a customer ever existed. The counts, the trades, and what the ones doing it well have in common. https://t.co/FPqlDzsndf
@irentdumpsters The BBB form had him write out the whole story plus what he wants done about it, with his contact details on top. That's a fair chunk of what your onboarding form was asking for. Now you get to read his answers anyway.
@noahiglerSEO That kind of creep happens one bill at a time, so the plumbing owner may not have seen it until he added the year up. Did his calls go up along with the spend?
@HVACSEO Everything at my company runs through my phone, because the company is me and one computer. That part of the list would sink me before anyone opened the books. Good thing nobody's offering.
@DannyMagazu Those local Facebook groups run on two kinds of posts, who do you recommend and who should I avoid. A name that turns up in the first kind a few times gets remembered when someone's water heater dies on a Sunday.
@Jaredkotter Builder-grade neighborhoods help him here, since every house on the street has the same floor plan and the second quote is mostly copied from the first. How's he planning to land the first one in each neighborhood?
@BlueCollarInvr Five people on your payroll come first, and a sub who won't market is asking to be the sixth without the shirt. My cold emails turned out to be landing in spam this week, so I'm doing every bit of my marketing by hand on here. Nobody was going to do it for me either.
@Jamany_jay05 Most people walk in asking about price and how soon they can pick them up. Plenty of owners have never had to say out loud what a stranger should remember about them, and you got them to do it over business cards.
@lilyraynyc@JoyanneHawkins An owner already paying for SEO could easily hear "add ads" as "the SEO isn't working." Did she say how she brings it up with them?
@stockmom Skipping the debt holds right up until they go out on their own. A used van and a full set of tools cost more than a year of in-state tuition.
@walls_jason1 A homeowner holding a quote with a panel upgrade in it will happily pay $12.99 to check it first. Some of the guys at your local who sell those upgrades won't love that. Others might. Has anyone said anything to you about it yet?
Paused my cold emails this week. 536 went to small service businesses over three weeks for one reply, and the copy I sent myself landed in spam. Warming up until Monday, then five a day. I still don't know how many of the 536 anyone saw.
@RobHoffman_ Mostly pages five to nine. The best is 14 for "text for pet groomers", and "how to ask for a testimonial" sits at 57. So that's the site, not the answer box.
@noahiglerSEO The repeat customer case is the one that stings. A window cleaner's best proof is the person on their fourth year, and that's the exact review Google treats as suspicious. Seventy-five reviews gone is seventy-five sentences the business never kept a copy of.