Over 50% of @HubSpot poll respondents in today's Adapt 2020 webinar said they would focus on creating educational content to attract new customers. Are you using content to drive sales? #adapt2020#contentmarketing
A great piece of advice from @nadyakhoja: don't be afraid to inject some personality into your messages! From the content you're promoting, to the actual promotions, and everything between, "just be yourself...unless yourself sucks...then be someone better." #inbound19@INBOUND
On mission and core values:
Be clear. Be intentional. Write your purpose. Share it. Live it everyday.
Make the positive change you want in the world part of your business model.
Jennifer Garner + John Foraker @ #INBOUND19
Another day, another #INBOUND19 agenda! What have your favorite @inbound sessions been so far? Which sessions are you looking forward to next? @HubSpot
How do we creatively "transform the norm"? @taniakatan has an answer:
- Identify a problem no one is looking to solve
- Invite diverse humans to the table
- Agree to suspend disbelief, then brainstorm the most unbelievable, outlandish solutions
- Start with WHAT IF
#INBOUND19
Which of these "corrected" fears does your brand face?
1. Unwavering commitment >> uninspired compromise
2. Discomforting differences >> stifling sameness
3. Change >> stagnation
4. Disappointing the few >> not delighting the many
5. Being inferior >> not being trustworthy
Cofounder and CEO of @HubSpot@bhalligan says that disruption is speeding up, not slowing down. For experience disrupters, "how they sell is why they win."
How can your brand join the "experience disrupters" and grow? #customerexperience#marketing#growth
"Trust has two enemies (...) bad character and poor information." - Diego Gambetta
"The question is not how to build more trust: trust has to be given and continuously earned. For brands, money is the currency of transactions. Trust is the currency of interactions."
"When you think about whether you trust someone, you should always ask, 'Trust them to do what?' (...) Trust is highly subjective and contextual." -@rachelbotsman
What do you trust brands to do? What do you want your customers trust you to do? #trust#brandloyalty#marketing
Have you tried the new @BurgerKing#ImpossibleWhopper yet? Better question: have you tried to come up with an Impossible-Whopper-level great idea for your own company lately? Innovation is hard. We're here to help. https://t.co/gCuvR9UzPa
Happy #WorldRangerDay! Did you know our project management professional Liz used to be a park ranger? Read on to learn some PM tips she learned from her park rangin' days: https://t.co/hbhJ1cn8va
Can you believe it's already July?! That means Q2 2019 is already over. As we head into Q3, it's important to look back and #benchmark against your past efforts to improve. Do you know how to analyze your data? Check out our guide for using #QOQ vs #YOY. https://t.co/MAntjgYWGe
Can you believe #summer starts tomorrow?! Ramp up for eCommerce success this summer with our UX expert Dan's newly-updated tips. https://t.co/w3j71yVsy6