Impel

The automotive retail industry’s most advanced AI Operating System

[Impel @getimpel]

Capital Automotive Group needed to scale without adding headcount. With Impel, their BDRs stopped chasing cold leads and started closing more of the right ones.

This is what AI working with your team looks like.

Full case study here: https://t.co/xiK2bTYxnP

#AutomotiveAI #ImpelAI #SalesAI

[Impel @getimpel]

Still responding to leads the same way you were five years ago?

Shoppers have changed.

VinVision AI delivers a concierge first impression the moment a lead comes in. A personalized AI Avatar video from their sales rep. And a custom-built digital showcase built around the exact vehicle the shopper asked about — with the Carfax, window sticker, and Feature Highlights to back it up.

Your lead response is your first impression. Make it one worth remembering.

Upgrade Your Lead Response 🔗 https://t.co/U3RUx8TFPS
#VinVisionAI #AutomotiveRetail #LeadResponse

[Impel @getimpel]

Everyone knows the gold standard lead response. A personalized video from the assigned rep. The exact vehicle. The shopper's name. Delivered instantly.

Nobody's delivering it consistently.

When the floor gets busy, it's the first “best practice” to go. Stretched teams cut corners. Process drifts. And high-intent shoppers move on to whoever shows up best.

VinVision AI puts the gold standard on autopilot. Every lead. Every VIN. Zero process drift. Zero off days.

Win the First Impression 🔗 https://t.co/zcEQv5tCNZ

#AutomotiveAI #LeadConversion #DriveTheFuture

[Impel @getimpel]

The marine dealers winning online right now aren't doing anything complicated. They're just showing up better than everyone else with VDPs that let buyers explore every unit before they ever visit.

86% of marine buyers research online before they ever contact a dealer. The experience they have on your VDP determines whether they reach out to you or someone else.

The gap between dealers who have made the shift and those who haven't grows every week.

See What’s Possible: https://t.co/Savcn4NsqH

#MarineIndustry #MarineDealer #BoatSales

[Impel @getimpel]

Big news: more AI agents, less line items for Ford Dealers and Lincoln Retailers.

All four of Impel’s AI solutions — Sales AI, Chat AI, Service AI, and Voice AI — are now 100% co-op eligible through the Impel-FordDirect partnership.

The industry’s most humanlike AI conversations. Qualified leads, booked sales and service appointments, service outreach, captured calls, 24/7. Reimbursed by the OEM.

See What's New →
https://t.co/SiA9QoXNfW

#Automotive #AI #FordDirect #Impel

[Impel @getimpel]

A shopper just submitted similar inquiries to multiple dealerships. They're comparing responses right now. One dealer sends a generic auto-reply. Another takes four hours to respond. A third never follows up at all.

And then there's the dealer using VinVision AI. With every first lead response, a Gen-AI avatar modeled after the assigned sales rep greets that shopper by name and walks them through their exact VIN. Not a template. Not a copy-paste reply. Just a concierge-level welcome video and a custom-built dossier with 360° WalkArounds and more for every shopper.

One of those dealers is making a first impression worth remembering. The other three are wondering what happened.

Roll Out the Red Carpet for Every Lead 🔗 https://t.co/iMosnG6aPU

#AutomotiveRetail #LeadResponse #VinVisionAI

[Impel @getimpel]

Your RV and a competitor's. Same floorplan. Similar price. Totally different listing.

Theirs has a 360° interactive spin, a studio background, an embedded feature showcase, and a virtual walkthrough of the interior. Yours has three static photos from the back lot.

RV buyers arrive at your website already knowing the floorplan they want. The only question is whether your digital showroom is good enough to keep them.

Impel's Merchandising AI gives every RV a professional-grade listing automatically. Anyone on your team can capture professional-quality walkarounds and images in under 10 minutes — and they’re live on your site in under 15.

In a study across 12 Blue Compass RV locations, listings with 360° WalkArounds drove 6x more purchase-ready actions than photo-only listings.

See It in Action → https://t.co/YtWAV9c2ic

[Impel @getimpel]

What does a VinVision AI lead response actually look like?

A personalized Gen-AI avatar video greets the shopper by name and explains key highlights of their VIN of interest. A customized landing page showcases the vehicle and provides a Carfax report, the window sticker, interactive Feature Highlights, and more — all in one place.

A VIP response to every shopper with zero staff effort. Zero production. Zero process drift. No scavenger hunt. 100% consistent and 24/7.

It's not a lead response. It's a VIP welcome.

See the VIP Welcome in Action 🔗 https://t.co/i3M03fRJ8j

#VinVisionAI #AutomotiveAI #DigitalRetailing

[Impel @getimpel]

If you've been putting off 360° WalkArounds because it sounds complicated, here's what it actually looks like.

One team member. One guided mobile app. One lap around the unit. Step-by-step close-ups. One interior panoramic view. Captured in under 10 minutes.

The guided process keeps quality consistent every time. And once it's live, it works for you around the clock.

No production crew. No excuses.

See How Easy It Is: https://t.co/7vIbM7AjmY

#MarineRetail #BoatSales #MerchandisingAI

[Impel @getimpel]

AI isn’t replacing your sales team. It’s giving them their time back.

Your team is great at closing. They shouldn’t be chasing cold leads, typing templated follow-ups, and answering the same basic questions on repeat. Impel Sales AI handles the grind: instant responses, intelligent follow-up, appointment booking. Your team focuses on the conversations that actually move the needle.

Less time on low-value tasks. More time on high-intent buyers. Same team. Next level. Book a demo to see how Sales AI works alongside your team.

Book a demo → https://t.co/6mWts89RPT

#PowerSports #SalesAI #DealerOperations

[Impel @getimpel]

"Something doesn't have to be broken to make it better. With AI, it's not if. It's how fast."

That's Becky Schuessler, Business Development Director at Walters Auto Group, where she oversees BDC operations across six rooftops covering Porsche, Mercedes-Benz, Audi, and Sprinter.

She's not theorizing.

Her BDC went from 200 leads per rep to 400. Impel has handled 107,000 leads for them. 600,000+ messages sent. Same headcount.

The full conversation with Becky, Art Dessein (Impel), and Sam D'Arc (Zeigler Auto Group) on the Car Dealership Guy Industry Spotlight is live.

Stream it now.

Youtube: https://t.co/YT6au1aVtx
Apple Podcasts: https://t.co/Uu18yxbHN8
Spotify: https://t.co/cNehzU2SKA

[Impel @getimpel]

Speed isn't the problem anymore. Dealers solved that years ago. Leads bounce because the response is generic, impersonal, and indistinguishable from every other AI reply in their inbox.

Impel just changed the equation. Next-Gen Sales AI with VinVision AI combines autonomous lead management with personalized AI-generated video for the first time in automotive.

Every lead gets worked immediately. Every first response includes a hyper-realistic AI avatar video from the assigned rep and a digital dossier built around the exact vehicle the shopper asked about.

Psychological intelligence reads tone, intent, and sentiment, then adapts in real time. Fully customizable. Fully integrated. Industry first.

Early dealer results: 150%+ lift in engagement. 40% more showroom appointments. Up to 300% more AI-set appointments.

Conventional, text-only AI just got put on notice.

🔗 Read the News:
https://t.co/B4rT0weUWq

[Impel @getimpel]

200 leads. That's the ceiling for a luxury BDC rep before follow-up starts slipping and overnight inquiries fall through the cracks.

Walters Auto Group blew past it.

This Thursday, hear how their BDC went from managing 200 leads per rep to 400 — and how, in the two years since launching with Impel, the team has handled 107,000+ leads and 600,000+ messages without adding a single seat.

You don’t want to miss Becky Schuessler (Walters Auto Group), Art Dessein (Impel), and Sam D'Arc (Zeigler Auto Group) get into it on the [tag]Car Dealership Guy Industry Spotlight.

The podcast drops on May 21st. 👀

[Impel @getimpel]

"Impel AI just pays for itself in efficiency alone. It allows us to do more with less, which means savings in terms of labor and a team that's more productive and focused on delivering a high level of service to our customers."

Etheridge Ford went from missed leads to 27% of all showroom appointments set by Impel in three months. Here's how: https://t.co/Zvjc8zraxt

#AutomotiveAI #DriveTheFuture

[Impel @getimpel]

FordDirect just expanded its partnership with Impel to bring Voice AI for Ford Dealers and Lincoln Retailers.

Voice AI answers every missed and overflow call, helping customers directly — scheduling appointments on the call, converting voicemails to SMS conversations, and intelligently prioritizing high-value leads and urgent issues so your team works the most important opportunities first.

No missed opportunities. Always on.

See What's New → https://t.co/S9CMTgZzpH

#ImpelAI #AutomotiveAI #FordDirect

[Impel @getimpel]

Something interesting happens when a buyer has explored a unit online with a 360° WalkAround before they visit.

They arrive already knowing the layout. They've seen the helm, the cockpit, the storage, and already pictured themselves on the water. They're not asking what it looks like. They're asking when they can take it out.

That's a faster sales conversation. A buyer who's already sold themselves. And a deal that's far less likely to fall apart on price.

Impel's 360° WalkArounds don't just make your listings look better. They change the conversation that happens when buyers walk through your door.

See How: https://t.co/KNTLkcZMPh

#MarineIndustry #BoatDealer #MerchandisingAI

[Impel @getimpel]

Your unit and a competitor's. Same model. Similar price. Different VDP.

Their VDP has a fully interactive 360° spin, detailed close-ups bow to stern, and professional-quality images. Yours has a few static photos.

Marine buyers arrive already knowing what they want. The only question is whether your digital showroom is good enough to keep them.

Impel's 360° WalkArounds give every unit a professional-grade presence automatically. Anyone on your team can capture a complete walkaround and wirelessly upload to your website in under 15 minutes.

See It In Action: https://t.co/KWmisQOGQG

#MarineDealer #BoatSales #DigitalShowroom

[Impel @getimpel]

Nearly half of power sports leads arrive after you close. By morning, that window is gone.

A shopper spends an hour on your site at 9:45pm, finds the unit, submits an inquiry. That’s peak intent. They’re not waiting until tomorrow. They’re moving to whoever responds first.

Impel Sales AI responds the moment a lead arrives, 24/7, with a humanlike conversation tailored to the specific unit they inquired about. It qualifies, nurtures, and books while your team sleeps — so you stop losing deals to the clock. See what Sales AI can do.

See it in action → https://t.co/uuZDfZrQQM

#PowerSports #SalesAI #SpeedToLead

[Impel @getimpel]

No mandate. No required training email. Nine out of ten industry professionals discovered the Automotive AI Certification on their own and chose to enroll because they wanted to.

That's not adoption. That's demand. See what they're learning. https://t.co/dLGaXjKUli

#AutomotiveAI #AIcertification #AutoRetail

[Impel @getimpel]

Last week, a powerhouse crew from Team Impel spent the day at the TeamWomen 15th Annual Women's Leadership Conference in Minneapolis, and came back fired up. 🔥

Shoutout to Linnea Vogelzang-Brown, Kelsey Willey, Molly Barkus, Sami Hodsdon, Nicole Sherrard, Rhiannon Nelson, Taylor Powers, Taylor Varley, and Christy Johnson for representing Impel alongside more than 650 Twin Cities women, all committed to lifting each other higher.

The lineup of speakers — from Marilyn Carlson Nelson to Allison Gettings and Jori Miller Sherer — delivered exactly the kind of insight you can put to work on Monday morning: leadership that starts with believing tomorrow can be better. Ambition that's built on resilience and purpose. Scaling legacy businesses while keeping values intact.

Grateful for days like this, and for the teammates who show up, lean in, and bring the energy back to the rest of us.