PostPilot

The AI-powered programmatic direct mail platform built for DTC and omnichannel brands. #FightCAC

[PostPilot @getpostpilot]

Brands that put wins like those together quarter after quarter are brands that become household names.

So become one.

RSVP HERE:

https://t.co/G8h3FIpGAq

[PostPilot @getpostpilot]

Hummingbirds are the only birds that can fly backwards.

Relatedly, we’re joining the best brains in the biz to talk about building incredible customer journeys.

Free webinar on 6/11 at 2pm.

You’ll learn how to: 🧵

[PostPilot @getpostpilot]

1) Reduce friction across the customer journey
2) Increase retention and customer lifetime value
3) Align CX, marketing, loyalty, and subscriptions
4) Create seamless experiences customers actually remember
5) Turn disconnected touchpoints into revenue-driving moments

[PostPilot @getpostpilot]

→ Match offer and creative across channels so the postcard reinforces the ad

→ Bake in a holdout so you measure real incremental lift

Gozney, Caddis, and Peak Saunas are already doing it.

The visitors your pixels lose still go home, and that's where mail meets them.

[PostPilot @getpostpilot]

Meta and TikTok retargeting only reach the visitors their pixels still see.

SiteMatch reaches everyone else.

SiteMatch identifies those anonymous visitors and mails them a postcard, no email or login required.

How brands stack them successfully: 🧵

[PostPilot @getpostpilot]

→ Run Meta and TikTok against the in-session and 1-3 day window, where their pixels are strongest

→ Fire SiteMatch postcards 5-7 days later, after the digital window decays

→ Filter SiteMatch by Pages Visited and Time Spent on Site so mail goes to the highest-intent browsers

[PostPilot @getpostpilot]

PostPilot Halo shows the Amazon results your direct mail has been driving all along.

So when you drop a mailer and your customers shop on Amazon, you'll see it.

Speaking of….
Prime Day's coming in hot.

Make sure your mail gets credit for everywhere it lands.

[PostPilot @getpostpilot]

→ 22k resolved identities
→ 63.5k in placed order value
→ 43.62% OR across identified segments

Extraordinary identity data (thanks to Opensend) powers some extraordinary results across a multi-channel execution.

Read it all here: https://t.co/uF6iF7fqL5

[PostPilot @getpostpilot]

Power Planter 🤝 Opensend 🤝 ECD Digital Strategy 🤝 PostPilot = Incredible Results.

ECD Digital layered PostPilot on Opensend identity data to reach non-converting site visitors…

And convert them through every channel.

And the numbers are incredible. 🧵

[PostPilot @getpostpilot]

And you can get it set up today.

Book fifteen with a PostPilot direct mail expert 👇
https://t.co/CgxkKx09eG

We'll do the re-auth, flip the toggle, and confirm you're getting events in Klaviyo before the call ends.

[PostPilot @getpostpilot]

PostPilot’ events are now INSIDE Klaviyo. Right alongside email and SMS.

That means every postcard, handwritten note, trifold, and catalog lands in profiles.

Same view, same place your team already lives.

This a level of visibility utterly unique in direct mail space.

[PostPilot @getpostpilot]

Co-hosted by PostPilot and @Klaviyo, feat. Zach Scheimer from @criquetshirts, Natalie Shaddick from @mizzenandmain, Ren Fuller-Wasserman from @hellotushy, and our friends at @Digioh, Brij, @getoutersignal , GR0, and @Tinuiti.

RSVP 👇
https://t.co/Jp6WS6Keof

[PostPilot @getpostpilot]

Build a moat that holds when BFCM hits.

You don't have to learn it the hard way.

Come learn from some of the smartest brains in DTC at "The Year of the Omnichannel Moat," a summit on running full-funnel, omnichannel tests over the summer to set yourself up for a GREAT BFCM/Q4.

[PostPilot @getpostpilot]

Campaigns that were already pulling their weight in Shopify showed up to 11x additional ROAS from Amazon, measured.

And, hey… Look what’s around the corner.

Your Prime Day growth is in the mail, too.

[PostPilot @getpostpilot]

Traditionally, driving revenue on Amazon meant spending on Amazon.

(And hoping for some kinda trackable Google overflow.) Until NOW. . .

Turns out direct mail’s been driving Amazon revenue all along.

MaryRuth’s saw that first hand when we launched PostPilot Halo.

[PostPilot @getpostpilot]

Most brands already have email and SMS covered.

Direct mail is the next move and it's simpler to add than most think.

TLDR - with PostPilot, it takes <1wk, and setup/design/print/mailing is 100% done for you.

Time to go where your competitors aren't.

[PostPilot @getpostpilot]

Imagine getting an email from a customer saying they loved your postcard.

That's what Jordan O'Connor of Retention for Brands is seeing with clients who've added PostPilot to their channel mix.

When every other touchpoint is digital, a physical piece of mail STANDS OUT.

[Michael Epstein @mepstein311]

On the heels of @getpostpilot becoming Klaviyo's only Premier direct mail partner, I've also joined their Partner Advisory Council.

The PAC is a small, invitation-only group of technology partners who work directly with Klaviyo's product team on platform direction, roadmap strategy, and how the ecosystem evolves together.

We've always had a close relationship with the Klaviyo team. This means another official seat at the table.

It's an honor!

[PostPilot @getpostpilot]

Neal Goyal was on the ground at League of Originals.

He chatted with the legend Jennifer Peters (runs OLLY's DTC) + learned a couple major lessons from her career.

And how she’s been so successful.

Beyond that, they talked brand, community, and what it takes to last in eComm.

[PostPilot @getpostpilot]

Our trifold Cardalogs are now legit collectables. One of Bo Jackson Battle Arena's Cardalogs was listed on eBay for $16.99. This reflects what we talk about every day of the week: Direct mail has staying power.