Unbundled

What's up, we're new here! We love all things ecommerce, nitty-gritty tech integrations and buying stuff online (obviously). Curated by the team at @interlacevc

[Unbundled @getunbundled]

Check out our latest interview with @craftmix's CEO JT - where we dive into the variety of corporate gifting platforms they've leveraged - on our latest installment of the Unbundled newsletter, now publishing on Substack.

https://t.co/NP1hVtwhsl

[Unbundled @getunbundled]

What Does @glossier's Impending @Sephora Launch Signal About #DTC Distribution In The Beauty Industry? https://t.co/QeRMsPgJb5

[Unbundled @getunbundled]

@AlexaKilroy @triplewhale The furriest whale we've ever seen

[Unbundled @getunbundled]

Thank you for sharing the hard truths about startups and fundraising. Haus created a beautiful brand and pioneered the low alcohol category for so many others to follow suit.

[Helena Price @helena]

Here’s a Haus update that’s not fun to share.

Our lead investor recently declined to move forward with our Series A that we were in the process of closing. Without them, we do not have the cash to support continued operations at this time.

[Alex @heyitsalexP]

Thoughts on eCom as a channel:

If you can reach your casual users profitably online, you're golden.

If not, you need to find some IRL distribution (or limit expectations for scale).

[Unbundled @getunbundled]

@OctaneAI Crafty Midnight Octopus 🐙

[Unbundled @getunbundled]

In the #ConversationTracking category, we added @getelevar. Used by clothing brands @skims and @thisisADAY

Read more: https://t.co/FXvUtqjuce

[Unbundled @getunbundled]

In our latest platform update we added some stellar technologies to Unbundled. Under the #Rewards category, we added @TalonOne. Used by heavy-hitters like @Casper @adidas @eddiebauer

[Unbundled @getunbundled]

In the #EcommerceAnalytics category, we added @withassembly. Used by popular beverage brands @drinkolipop and @takearecess

[Unbundled @getunbundled]

@beehiiv @substack @Mailchimp @SendGrid @Mail_Gun @Spently and more on Unbundled ---> https://t.co/kBZveMsjvV

[Kat Garcia Orihuela @heykatgarcia]

Besides Klaviyo, what are the other popular eCommerce email marketing platforms out there?

[Unbundled @getunbundled]

TikTok is certainly becoming a search engine, especially for IRL recommendations of places to go. Will this help retail stores with unique customer experiences thrive??

[Denise ☀️| Creative Strategist & UGC Creator @SunnyDSocial]

Do not sleep on TikTok SEO!

They are now running ads to encourage users to use TikTok AS A SEARCH ENGINE.

This is huge for brands to get their products found for the right key words .

Where to focus adding keywords 🧵👇🏼

[Future Commerce @futurecommerce]

The VISIONS Podcast explores commerce, and its role at the intersection of culture, spirituality, modernity, and the arts.

Episode 2: The Discourse featuring: @mazzaknights, @KiriMasters, @graceclarke, @michaelmiraflor, and @LackmanMike is available now on all platforms👁

[Tina Donati @Tina_Donati]

Connect your content.

Any strategy should have
- Buckets (e.g. product-led)
- Categories (e.g. email marketing)
- Topics (e.g. how to grow your list)

Buckets need categories, categories need a pillar post, topics need to support a pillar post by diving deeper & linking back.

[Unbundled @getunbundled]

#EarlyStage tech cos that are #vc backed are some of the most underrated options that #DTC brands should consider. These are strong teams who are willing to customize for early customers, and are able to outperform competition on price + speed. https://t.co/HPB2XUffsI

[Unbundled @getunbundled]

@Nordstrom @Target @CVSHealth are personalizing their org structure. @Instacart created the role of chief architect. @Purple appointed its first Chief Innovation Officer. Read more on C-Suite shifts towards innovation from @modernretail
https://t.co/jora4eV0VY #retailnews

[Unbundled @getunbundled]

Beyond utility for consumer brands, many community-based groups are experimenting with NFTs that can be redeemed for programming, perks, access to events, and more. Read @surge_women's take on how real utility can be derived from NFTs: https://t.co/EycvJJU4VM

[Unbundled @getunbundled]

How are brands conversing with customers? We've noticed Unbundled Brands that are using chat app @geneva to connect with customers in a more async + fun way: @Mejuri (https://t.co/zrvUpXdoWE) @ThousandFell (https://t.co/DoCGQxcCDC) @itsaugustco (https://t.co/zZ3oXVFsKF)

[Unbundled @getunbundled]

Fashion technologists and builders - check out the tech stack behind capsule wardrobe brand @thisisADAY, featured on Unbundled: https://t.co/qL3vBoxpBM. Source more capsule wardrobe inspiration from our friends at @thingtesting_, here: https://t.co/HI5RQWWEPo

[Unbundled @getunbundled]

Unbundled Brands: Caraway (https://t.co/1uQw9gCvx3) and Brooklinen (https://t.co/misjUNQF0Y) featured on @modernretail's analysis of d2c brands that participated in Amazon #PrimeDay2022

Read more: https://t.co/ub1RlTSKl0

[Tommy Clark @tclarkmedia]

@gbaroth @kevingrahamedia @manscaped I don’t think ‘trending’ content meant to hit the FYP will disappear completely

At least not anytime soon

But, I do think it’s reasonable to assume search will become a bigger and bigger focus over the coming months + years.

The two types of content will live in tandem