A truth I've come to know over the last year. Was reminded of this slide from my config talk by a great post from @gevdesign on linkedin.
Marketing design is sales, and the way you pitch is through controlling visual perception.
My open rate dropped from 42% to 41.8%. I knew someone was sabotaging me.
Turns out it was Google Calendar. Two clients booked me for the same hour. Both unsubscribed when I didn’t show.
That’s the Calendar Tax. Not a sales problem. A physics problem.
https://t.co/VamlDihvYk
“When the goal is clarity and speed, you don’t need someone in every meeting.”
Gev Marotz believes smart tech companies should use fractional design studios to accelerate their brand and product development. https://t.co/wHolsLbKv6
I document everything.
@figma with receipts.
@NotionHQ that makes sense.
@loom walkthroughs like a David Attenborough doc.
I hand off properly.
PRDs that don’t suck.
Design specs engineers actually use.