@gaetano_nyc scream this from the flippin' rooftops.
Everything these days is so binary: this works, this doesn't work.
Test, learn, and do what works for you.
@gaetano_nyc The only time I retained was when I reported in the VP Creative who owned the website. They then hired a VP growth to take over SEO/Content/Paid.
VP Creative was still there as was the CMO. I basically got a 3 month trial with the new VP growth and they ended up keeping me on.