Benjamin Gilgen

Strategy, Design, Insight, Marketing, Brands

[Benjamin Gilgen @gilgen1]

@ROLEX pushing desirability of the #CPO watches. Logical move, but will hardly push investors and flippers out of the market. Maybe rather the opposite. Not so good news for enthusiasts. https://t.co/zxI7AKUBH5

[Benjamin Gilgen @gilgen1]

When did you last time walk into a #watch AD, chose a watch and walk out with a smile and the new piece? To keep loyal customers and watch lovers, the #brands really have to do something against #flippers and the outrageous secondary market. Now. https://t.co/hMfQsvro9O

[Benjamin Gilgen @gilgen1]

“Talking iconic watches and cars for GP de Monaco Historique” with TAG Heuer, Bamford George, Nicholas Biebuyck, JP Rathgen, and @tedgushue. Today, 23 Apr at 6:00 PM CEST on @joinclubhouse! https://t.co/KvWUaSnZ2f

[Benjamin Gilgen @gilgen1]

When it comes to being pragmatic, #B2B businesses deliver. Emotional connection? Not so much. Discover these obvious and not-so-obvious differences between B2B and B2C brands. #brandrelevance https://t.co/Kkfkcs1DFA

[Benjamin Gilgen @gilgen1]

@prophetstrategy Chief Growth Officer Scott Davis outlines the brand qualities that consumers in 2021 have the strongest attachments to. Read his #ProphetBRI article. https://t.co/oL41MTdphj

[Benjamin Gilgen @gilgen1]

#brand #relevance @prophetstrategy Chief Growth Officer Scott Davis outlines the brand qualities that consumers in 2021 have the strongest attachments to. Read his #ProphetBRI article. https://t.co/EV7hhGzrfY

[Benjamin Gilgen @gilgen1]

Happy colleagues? Get the basics right! @prophetstrategy explains the simple requirements for creating a sound and compelling employee experience. https://t.co/lCorpdKsp1

[Herzog & de Meuron @HerzogdeMeuron]

"Wer fragt, ob es denn heute überhaupt noch Architekturbücher brauche, findet im fünften Band der HdM-Werkchronologie eine überzeugende Antwort: Ja, es braucht sie!" @ArchiBasel über Band 5 @Birkhauser #Vol5
https://t.co/Pmu8aTcquz

[ROLEX @ROLEX]

#OTD in 1988, Comex divers set a world open-sea depth record (534m/1,752ft). The Hydra VIII mission team worked for 8 days at unprecedented depths amid extreme water pressure, making a reliable tool-watch vital: the #SeaDweller. More https://t.co/nTcIq4nsgL #Perpetual

[Benjamin Gilgen @gilgen1]

Did you notice that most top auto brands in this year's US #ProphetBRI were Asian brands? This @prophetstrategy blog explains why brands like @HondainAmerica, @Toyota & @Hyundai have a competitive advantage in the category. https://t.co/YijahtPj7A

[Benjamin Gilgen @gilgen1]

Consumer brand vs employer brand? @prophetstrategy analyzed the consumer data from the #ProphetBRI alongside employer feedback from @Glassdoor. https://t.co/Z3npeUJO8Z

[Benjamin Gilgen @gilgen1]

Prophet Brand Relevance Index®: Top Brands of 2021 https://t.co/MDmZDYHChr

[Benjamin Gilgen @gilgen1]

Finally seeing some really interesting conversations about the intersection between brand and culture. The link is real. https://t.co/U0Zj158qQG

[Benjamin Gilgen @gilgen1]

Read @setlinger's new report 'Building a Culture of Business Model Innovation', the third in @altimetergroup's research series in partnership w/@Autodesk. Then register to join a live #webinar panel discussion on Feb 11, 12:30pm PST. #covid19 #aecindustry https://t.co/5t6UQPe1MK

[Benjamin Gilgen @gilgen1]

What #digital trends will have the biggest impact on business in 2021 feat. @charleneli, @setlinger, @obakhtar & @edterpening @altimetergroup https://t.co/JrDMfTMIFC

[Benjamin Gilgen @gilgen1]

#Growth through #customer-centricity? There are four #trends #marketing #sales can count on in 2021. Get your ducks in a row! https://t.co/EWzPUrXlS0

[Benjamin Gilgen @gilgen1]

Find out the learnings from @prophetstrategy's Purpose Diagnostic tool - used by over 150 business leaders: https://t.co/ETAU4StPgx

[Benjamin Gilgen @gilgen1]

The #healthcare industry had a turbulent year in 2020. Here are four trends Prophet's industry experts expect to see in the year ahead: https://t.co/uJjqNLHKlG

[Benjamin Gilgen @gilgen1]

#Markenrelevanz vor #Differenzierung. @AlexanderBeutel und ich haben im Markenartikel Magazin die CMO Prioritäten 2021 zusammengefasst. https://t.co/QzyxRgLovG

[Benjamin Gilgen @gilgen1]

Hear @altimetergroup's thoughts on the #digital trends that will have the biggest impact on business in 2021 (feat. @charleneli, @setlinger, @obakhtar & @edterpening): https://t.co/bRBaxXeWbv