Catherine

Marketing, books, wildlife, crafting, travelling • Web Manager at Sage Publishing • @BookMachine Team Campus • views my own

[Catherine @gingergothpod]

@TOTPFacts What fresh hell is this

[National AIDS Trust @NAT_AIDS_Trust]

Despite incredible advances made in the treatment of #HIV, there is still far too much stigma and misinformation surrounding the subject.

Here are five facts about HIV which are vital to understanding this #WorldAIDSDay

#UequalsU #CantPassItOn

[BookMachine @BookMachine]

👉 Looking to drive more sales by working collaboratively with creators and their communities of readers on BookTok and beyond? Join us at our final online Campus Event of the year, The Power of Bookfluence, on 13th Nov.

Grab your ticket to be there: https://t.co/vZZ0O5VDYt

[BookMachine @BookMachine]

📢 ✨ What makes a great book influencer campaign?

Join our panel on 13 Nov as they discuss the ingredients for stand-out campaigns, the importance of collaboration, and the impact of influencers on brand awareness, marketing and sales.

Tickets: https://t.co/vZZ0O5VDYt

[BookMachine @BookMachine]

🤔 What’s next for book influencer campaigns?

Join us virtually on 13 Nov to gain insights into how publishing pros can improve our approaches, embrace collaboration & boost book sales in a crowded market.

Tickets: https://t.co/vZZ0O5VDYt

[BookMachine @BookMachine]

👉 What would you most like to see from #BookMachine in 2025?

Whether it's a trending topic, must-have discussion or online event, share your thoughts with us to shape Campus next year.

🙌 Plus, enter to win a £100 @bookshop_org_UK voucher (Ts&Cs apply): https://t.co/ksq9a3d1Fr

[Laura Summers 📚 @LauraSummersNow]

Telling and Selling Tales: Storytelling in the publishing process

🎤 Online event
📆 11 September
⏰ 6:00 pm - 7:00 pm BST
💰 Free for BookMachine members (£9.15 for non-members)

Tickets here >> https://t.co/6s7m7tAc73

[BookMachine @BookMachine]

1 WEEK TO GO! 🎉

Join us at our next virtual #BookMachine Campus event to dive into the ways storytelling manifests itself throughout the publishing process – from pitching and acquisitions to sales and marketing – and how you can be successful.

Tickets: https://t.co/vlR0WoiZYh

[BookMachine @BookMachine]

2 WEEKS TO GO! ✨📚

Join us online on Weds 11th Sept, 6-7pm, as our superb panel discuss how publishing professionals can build compelling and enticing narratives around our books & campaigns in 2024, and what’s changed in recent years.

Book your ticket: https://t.co/vlR0WoiZYh

[Catherine @gingergothpod]

@raconteursaurus The mystery that is cat logic

[BookMachine @BookMachine]

📖 ✨ At our upcoming #BookMachine Campus event on 11 September, gather online with publishing colleagues to explore telling and selling tales that resonate with your readers and internal colleagues.

Grab your ticket (FREE for members): https://t.co/vlR0WoiZYh

[BookMachine @BookMachine]

@panmacmillan Ali is launching straight into their metadata success story. The main challenge at B&B was their v large backlist. ONIX keywords (for discoverability in search engines) were lacking and the team couldn't keep up with new titles AND the backlog...

#BookMachine

[BookMachine @BookMachine]

@panmacmillan AI solutions at Boydell & Brewer are developing really organically. At the stage before having a steering group. Company culture: encouraged to innovate in roles & question existing workflows. Identify a repetitive task/lack of resource and look for the AI solution.

#BookMachine

[BookMachine @BookMachine]

@panmacmillan Metadata is great place to start and just get used to AI - can be a quick win!

Ali now looking into longer-term projects: Re-writing and grammar-checking old copy to freshen up old copy; translating copy into different languages; also better at describing images. #BookMachine

[Suzanne Kavanagh @sashers]

AI powered hyper-personalisation will completely change the gatekeeping and meaning of segmentation. Lee Dibble @panmacmillan

#bookmachine

[Suzanne Kavanagh @sashers]

Lee Dibble @panmacmillan makes a powerful point about how you need to think about the skills you need in your marketing teams with increase prevalence and use of AI. Technical, digital and analytical skills become even more important.

#bookmachine

[Suzanne Kavanagh @sashers]

Ali Coles from @boydellbrewer on how she experimented with ChatGPT and discovered potential to clear metadata workload:

4000 titles keyword backlog cleared in a month! 🤯👏🏻

#bookmachine

[BookMachine @BookMachine]

🚨 1 WEEK TO GO!

How are publishing professionals already experimenting and exploring AI tools to supercharge their work? Join us on 12 June to find out where to start thoughtfully embedding AI into your day-to-day.

Tickets: https://t.co/Pq7celcSd3

[BookMachine @BookMachine]

MEET THE SPEAKERS 👋

Joining us online on 12th June to discuss the opportunities – and how we can mitigate the challenges of – AI in the world of publishing are these 4 inspiring speakers.

Grab your ticket: https://t.co/Pq7celcSd3

[BookMachine @BookMachine]

📢 The next BookMachine Campus Event is happening on Weds 12th June from 18:00 – 19:00 (BST)!

Join us to discover the innovative ways AI tools are being put to use by fellow #publishing people to achieve transformative results.

🎟 Grab your ticket: https://t.co/Pq7celcSd3