gkushner

Translating the right data and metrics into business outcomes for marketers. Brand innovation - leveraging emerging platforms, analytics, social and mobile.

[gkushner @gkushner]

Here is a summary of an @AspenInstitute event yesterday, and the state of Conscious Capitalism and companies delivering on purpose for a balanced set of stakeholders and employees. https://t.co/cdnvHVaJ4b via @LinkedIn

[gkushner @gkushner]

I just subscribed to All Tech Is Human https://t.co/gBXsTpw8xx

[gkushner @gkushner]

https://t.co/gLcmj3o2Ov bootcamp experience: finding the next breakthrough product https://t.co/VAN7r0pxQx via @LinkedIn

[gkushner @gkushner]

#standup4heroes the boss performs in support of our veterans @bwforg

[gkushner @gkushner]

Real footprint is a very cool mobile app to understand your impact on the environment one meal at a time. @SustainBrands @StephPerdue
@SustainBrands @ChipotleTweets @StephPerdue

[gkushner @gkushner]

@chipotle how do you get youth to understand what your company is doing to do business responsibly and build trust? “A 100+ sustainability report does not do it. Chipotle is communicating its commitment in a 1:1 personalized way to each consumer.”

[gkushner @gkushner]

#sb2021 @ItsBBMG talking with youth leaders at this “critical moment” to face urgent climate and equity challenges?@SustainBrands how can we empower youth to lead us to a better path?

[gkushner @gkushner]

Next week, our team is hosting a webinar on predictive social to share best practices around linking social metrics to business outcomes, such as sales. If your aim is to identify leading indicators & social metrics that matter to the business, this event…https://t.co/EWToC74uGl

[gkushner @gkushner]

Measuring Corporate COVID response & reputation impact https://t.co/NrT74kZ84I via @LinkedIn

[gkushner @gkushner]

@IAConverge Measuring values such as CSR and Trust, is a key step to understanding a brand's emotional connection to consumers. Thanks for sharing experience -using Machine Learning to answer tough questions @HC2K_ @gkushner

[gkushner @gkushner]

@shivsingh “we must hold social platforms to a higher standard around use for hate and #fakenews. Brands can serve as a check and balance and pull spend on social platforms.” Consumers in turn can hold brands accountable for where their content is placed. #converseon

[gkushner @gkushner]

More than ever, consumers make ‘value-based purchase decisions’ choosing brands that are aligned on values and that take a stand. #edelmantrust shares top issues where consumers expect CEOs to take a stand, such as equal pay and discrimination. @robkey
https://t.co/Omyt3NFRFL

[gkushner @gkushner]

#Edelman thought leader shares work on Trust 2019 study - with a huge void in Trust in our institutions today, consumers expect CEOs of their favorite brands to step up to make a difference in society.

@converseon

[gkushner @gkushner]

#iiex2019 - @converseon @robkey workshop participants build their own machine learning models for tracking brand attributes & trust: how to get precise measures from social media.

[gkushner @gkushner]

#IIeX @converseon @robkey workshop participants build their own machine learning models for tracking brand attributes & trust: how to get precise measures from social media.

[gkushner @gkushner]

Excited to participate @icomglobal council at forefront of thinking on marketing analytics and AI.

[icomglobal @icomglobal]

In US, @gkushner of @converseon Joins @icomglobal #ChiefAnalytics & #ChiefDataOfficer Council - https://t.co/hSwfM8odXj | #smartdata #marketing

[gkushner @gkushner]

Brand Tracking: is it evolving at the speed of Social & AI? https://t.co/2jD8m36UAh

[gkushner @gkushner]

#w20analytics marketing science summit - “myths about AI & detecting emotion.” As a key takeaway, context matters - for example, can AI that understands that a person is consuming chocolate do better at inferring that a facial expression is tied to bliss/joy? @LFeldmanBarrett

[gkushner @gkushner]

Advances in Machine Learning for understanding consumer and public conversations beget new responsibilities for practitioners: an accountability to use AI that is accurate, and unbiased in measuring and representing how your audience truly feels.
https://t.co/sR2CbkW4ao

[gkushner @gkushner]

For practitioners utilizing AI for Listening, it opens up a high resolution image of how your consumers feel and affective responses to your brand and CX surrounding your products. This article provides insight into how to build confidence & trust in analysis of social media