It's hard to believe that at this time last week we were in the thick of #IDEAWorld Virtual. Despite social distance, the energy was palpable. Thank you to all who made the event possible, and for inspiring the world to fitness. Here’s a clip from the closing ceremonies. #IDEAfit
5 phases to getting your first 1000 customers?
0-50: 1-on-1 marketing
50-100: Buffet marketing (aka experiment)
100-500: Refine (2x what works)
500-1000: Scale (10x what works)
1000+: Flywheel marketing (automate)
I go into more depth on each phase in my latest YouTube video.
On this episode of Empowered Entrepreneur, Lashaun Dale, vice president of content, programming and media for 24 Hour Fitness, shares how her company uses content as a marketing tool to attract potential customers. Listen now: https://t.co/C4DDSu909A
Fabio Comana, Professor of Exercise Science at San Diego State University and consultant to organizations including @orangetheory and @NASM, stopped by All About Fitness to discuss the science of HIIT. Listen to more podcasts: https://t.co/L1XymsPBiq #AAF#AllAboutFitness
There are so many tech options out there for clubs... but how do you choose what's best for your members? We asked leaders from @InShapeClubs, @CalFit, @ColumbiaAssn, and @fitnesssf to share their approach to tech strategy. Check out the video!
https://t.co/hYoVKKUI71
HEALTHY HOLIDAY GIFT OF THE DAY: @JAWKUSpeed Muscle Blaster V2 Massager ❄️ Get Jawku's massager at 20% off, check out our full holiday gift guide, and ENTER TO WIN a free surprise gift: https://t.co/EtbGLr54wU We're picking a new winner every week! #jawku#jawkuspeed
Black Friday Featured Offer 💥 $75 off IDEA Live Events! Don't miss the best deal of the year. Register online today to learn new strategies and techniques to help you succeed in a competitive industry. https://t.co/98CoyT51Y4
This man! Ernie Hahn had a dream to bring a music festival to downtown #SanDiego he picked the slowest weekend of the year, and then...downtown rocked, buzzed, and went off @WonderfrontFest a monster success!
Julia DiGangi, PhD, called behavior change an “absolutely sacred science” at the 2019 IDEA World Nutrition & Behavior Change Summit. This 4-day track is a perfect pairing of nutrition and behavioral science research. Register today: https://t.co/4HV6blj6Xr #ideaworld#nutrition
PRESENTER SERIES: Episode 1️⃣. @PeteHolman1 walks you through 3 exercises to clean up the lunge pattern with your clients. Learn more from Pete at #ideapti in Alexandria, VA, March 2020! (Session: Foundational Movement Assessment) Register today! https://t.co/wJ13X1rgIr
Discover how these three found success at IDEA Personal Trainer Institute: Greg Johnson, owner of @varimaxfit. @nentarz, owner of Move Well Physical Therapy and co-founder of @CF_NickelCity. Derek Snowden, co-owner of Witzlib Fitness Studio. https://t.co/wJ13X1rgIr #ideapti