Gabbi Zutrau

Consulting on your political comms & digital strategy

[Gabbi Zutrau @goblin_bb]

I’m afraid to go to therapy because what if they fix me and I stop working in politics

[Claire Valdez @claireforny]

Unions win incredible things at the bargaining table. But no contract can fix a rigged tax code.

This letter tells @GovKathyHochul what every New Yorker knows: the wealthiest can afford to pay more, and NYC's budget gap can't be closed on the backs of the working class.

[Gabbi Zutrau @goblin_bb]

@andrewcuomo @ZohranKMamdani

[Zohran Kwame Mamdani @ZohranKMamdani]

In the audience tonight is Charlotte Bennett, one of the 13 women that Andrew Cuomo is credibly alleged to have sexually harassed while they worked in his government.

She can't speak for herself because Cuomo's lawyers have hounded her.

So I confronted him.

[Gabbi Zutrau @goblin_bb]

@andrewcuomo Remember when you were governor and you tried to slip poison pills into every single good piece of legislation that ever hit your desk, in favor of your corporate donors? That, and sexually harassing women, is your legacy. You’re kidding yourself otherwise.

[Gabbi Zutrau @goblin_bb]

I cannot wait to watch republican billionaires burn fifty million dollars on this race

[Andrew Cuomo @andrewcuomo]

In it to win it.

[Zohran Kwame Mamdani @ZohranKMamdani]

@andrewcuomo https://t.co/ooNzX0rccz

[Gabbi Zutrau @goblin_bb]

@andrewcuomo No but why does he look so scared to be on a train platform for the first time 😂

[Gabbi Zutrau @goblin_bb]

@tov3rton @EricHovagim @ZohranKMamdani Nope! New spending cap for the general!!

[Campaigns & Elections @C_and_E]

C&E recently spoke with Gabriella Zutrau, who worked on digital strategy for Zohran Mamdani’s mayoral campaign, on how she utilized an Instagram chatbot to drive more than 20,000 clicks from DMs.

How an Instagram Chatbot Helped Mamdani’s Mayoral Campaign
https://t.co/5fGvKGrVZ7

[Gabbi Zutrau @goblin_bb]

@DarthProgressi1 I hope so too 🥰

[Gabbi Zutrau @goblin_bb]

@Boringstein 🥰🥰 Thank you for saying that Donald!!!!!! Literally such an honor to get to work alongside you guys and see behind the curtain.

[Gabbi Zutrau @goblin_bb]

@ImpunityCity @milkkarten Thank you for saying that

[Gabbi Zutrau @goblin_bb]

@smomwetgobam @milkkarten 3K+ is what was collected natively in DMs (without having people click through to a separate webpage). The others were collected when people clicked through to the sign up forms.

[Gabbi Zutrau @goblin_bb]

@BKforBernie @milkkarten Definitely! Hit me up on LinkedIn or DMs here and I can send you my email 🙂🙂 I do a lot of coaching in my consulting, and would love to see more progressive causes, orgs, and campaigns taking advantage of this tactic!

[Gabbi Zutrau @goblin_bb]

I’ve been a Link In Bio subscriber for years, so seeing today’s newsletter from @milkkarten hit my inbox *with my name at the top* made me blush ☺️

Read about how the campaign used a chatbot to send over 77,000 messages to our most engaged followers. https://t.co/TSEkEwo6zt

[Rachel Karten @milkkarten]

funny enough, manychat is typically thought of as an influencer tool. that’s how @goblin_bb first heard of it. she has an influencer dog, edna the runt, who uses it.

[Rachel Karten @milkkarten]

two months before the primaries, @goblin_bb texted @ZohranKMamdani’s campaign team with an idea. she knew of a tool that could turn online enthusiasm into volunteers and votes. in today’s newsletter, i spoke with her about the impact of a comment-to-dm automation tool.

[Zohran Kwame Mamdani @ZohranKMamdani]

One week ago today, we shocked the establishment and redrew the political map of New York City with a campaign relentlessly focused on the needs of working people.

Let's break it down.

[Gabbi Zutrau @goblin_bb]

Help @aaronnarraph how to we make a spreadsheet with live data about how much money each of these people are actively receiving from AIPAC 🙏