Something about 2 people (especially a couple) in an ad just makes it feel more believable and real to others.
So for this creative we found:
• An older couple who actually play golf
• Who films pretty decent looking content themselves
• Two of them on camera, not one
Whenever your ad can work better with a couple in UGC, GET THEM!!
Bro it's SO MUCH easier working with clients knowing their product legit works & changes live (none of this 3-module nonsense raildogged by Miami guys)
When you have killer marketing & know that you'll transform the lives of people who invest in you, everything else falls into place
And as @naval said...
"You're doing sales because you failed at marketing...
You're doing marketing because you failed at product"
Everything is easier (& A LOT more impactful) when you have a good product
Would a good play be AI Ads for SAAS companies? Would you say their spend rivals that of Ecom or maybe because of the MRR component you can do it in a pay per trial mechanism?
Or just charge for the ads? A lot of things I am analysing and considering and would love your input on how to charge for this
Ngl bro I love your stuff but your entire tweet is invalidated by the fact that the only reason Haaland said they would lose in the interview is because his manager / team planned to field Norway’s B / 2nd Team.
Only one of the regular starters played against France, aka Haaland, Odegaard and others didn’t play, because their path to the finals whether they came 1st or 2nd in the group wouldn’t change much so they wanted to rest the main guys. So he knew they wouldn’t win. It was less about staring defeat in the face but more tactically.
A man of Haaland’s ego and drive wouldn’t just roll over like a dog and say they would 100% lose next match. But overall I get your point.