BBVA didn’t just adapt to digital transformation—it led it. BBVA redefined what it means to be a truly transformational bank.
The only question is: What will BBVA innovate next? 🤔
🌎 Region-Specific Innovation
In Latin America, where cash dominates, BBVA partnered with @Uber & @Mastercard to launch a digital debit card—giving drivers instant payouts & fuel discounts.
Innovation isn’t one-size-fits-all. BBVA built solutions that fit local needs.
Banks are built to manage money. @bbva was built to redefine it. 🔥
Here’s how BBVA built an unstoppable innovation engine that’s redefining the future of banking.
(A thread…)
BBVA Valora simplifies real estate decisions with price estimates, negotiation guidance, and neighborhood insights (including the no & size of properties for sale).
BBVA Bconomy is more than budgeting. It compares electricity bills with peers and suggests ways to save money.
The impact is clearly visible with global-first innovations that BBVA launched in the past few years.
📊 AI-Powered Decision Making
BBVA doesn’t add tech for the sake of it—it makes financial decisions simpler & smarter…
🎮 Fostering In-House Innovators
BBVA believes innovation isn’t just strategy—it’s DNA.
In 2016, it launched The Ninja Program, a gamified learning system where employees “level up” their skills like in a video game and reinvented corporate learning.
Most banks use boring tables & charts to explain credit cards, leaving customers to figure it out themselves.
BBVA did things differently—it showed which types of customers typically preferred each card.
The result? Less confusion, better choices, happier customers.
💡 Purpose-Driven Innovation
Tech alone doesn’t solve problems—understanding people does.
In 2017, BBVA launched the Behavioral Economics Discipline to design products based on how people actually make financial decisions.
One example? Let’s talk about credit cards.
🛠 Attracting Innovation
In 2009, it launched BBVA Open Talent, a global fintech competition drawing 6,000+ startups from 90+ countries.
By 2022, it evolved into @BBVASpark, providing funding & banking solutions to high-growth startups—bringing external innovation into BBVA.
Passive observation wouldn’t allow BBVA to experiment, collaborate, or guide fintech innovation in line with its long-term vision.
It launched BBVA Ventures (now @PropelVC) to invest in fintech startups—strengthening its fintech presence while supercharging internal innovation.
In 2012, it invested in funds that were scouting and backing promising fintech startups—gaining front-row seat to the innovation boom.
But just watching wasn’t enough…
To truly shape its future, BBVA needed more than visibility—it needed influence.
🚀 Scouting Innovation
By 2009, fintech startups were raising customer expectations for faster, mobile-first banking.
Most banks thought they had two choices: wait and watch or get in the game. BBVA thought differently; it changed the game.
Some time back, I had a great talk with @_ankurjoshi about personal ecosystems, banks as product champions, and the positive role Fintech is playing for the industry to become more customer-centric.
It is all about 'relevance' and 'reach'.
#fintech#ba…https://t.co/nmTnE5GgP6
#Fintrackr’s research shows that companies such as Flipkart, Swiggy, PhonePe, Udaan, ShareChat, Razorpay, CRED, Browserstack, Meesho, Spinny, Zerodha, Unacademy, upGrad announced ESOP liquidity program worth more than $400 Mn.
We invite you to our exclusive webinar "𝗦𝘂𝗽𝗲𝗿𝗰𝗵𝗮𝗿𝗴𝗲 𝘆𝗼𝘂𝗿 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗕𝗮𝗻𝗸𝗶𝗻𝗴 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲" scheduled on Wed, 15th Dec from 04:00PM to 05:00PM IST with @MicrosoftIndia@gonuclei
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As a pioneer in this growth of fintech startups in India, @NASSCOMStartUps & NIPP, the event featured some of the brightest minds who shared insights on innovation and upgrading the Indian fintech scape.
Thank you to everyone who participated & congratulations to all the winners!