Bigger images almost always outperform smaller ones. This sounds obvious, but it's the most violated rule in DPA creative. Give the product room to breathe — and sell.
@goodAdsAI#DPAdesign @CatalogAdCreative
The floor is cracked. The phone isn't. That's how you show "8-ft drop tested" — not with copy, with consequence. The best callout ads don't describe the USP. They demonstrate it.
#goodAdsAI#DPAdesigns#CatalogCreatives
In this week’s letter 📨:
😟 Meta’s ASC campaigns are changing. AGAIN
🔁 Why you should cross-sell when you refund
💰 Want higher AOVs? Do these 2 things
🧼 #FeaturedAd: Branch Basics
🏖️ #BrandedCatalog: Las Surenas
Read more here: 👇https://t.co/rTVp3wgjOQ
Meta’s just begun rolling out its AI features for advertisers.
And we’re super excited! 🙌
From being able to test new creatives at the touch of a button, to generating variations on ad copy, Meta’s AI tool promises to make ad creation more efficient.
Want to know more?
Sneak a peek here:
https://t.co/VfLYNNDTNn
In this week’s letter 📨:
🤔 7DC or 1DC? Optimize your ads right
📢 ASC Update: Define your engaged audiences
❓ Should you display sold-out items on your website?
☔ #FeaturedAd: Vessi
🏉 #BrandedCatalog Spotlight: Rugbystuff
Read it here 👇
https://t.co/iRM2TUxLv8
In this week’s letter 📨:
❓ Is it time to switch to broad audiences on Meta?
😱 Google’s cookie deprecation is coming. Are you ready?
✅ Drive more sales with email using these 5 tips
🌸 #FeaturedAd: Jones Road Beauty
💄 #BrandedCatalog Spotlight: Ogee
Read it here 👇
https://t.co/epThmDutKW
#FeaturedAd
Brand: Supernatural Being
Category: Home Goods
Format: Static Image (Feed)
WHY IT WORKS:
👁️ The eye-catching visual with a 25% discount sticker immediately grabs attention.
📝 The well-written copy, including a compelling review and a headline highlighting the discount, motivates action and encourages clicks.
🌱 Mentioning ethically sourced ingredients adds credibility and appeals to environmentally conscious consumers.
Just goes to show how an ad that knows how to get its target audience’s attention and use copy well doesn’t need a lot of bells and whistles.
See this ad and 1000s of others in Socioh’s ad library 📚https://t.co/W3C1UTnMel
THE TOP 3 MOST PRESSING PROBLEMS WITH DYNAMIC ADS ON META:
❌The advertiser has no control over the products’ presentation, branding, or messaging.
❌Images often fit poorly, with heads cropped off or white bars at the sides.
❌There’s no way to A/B test what works best or to customize the catalog creative to highlight a promotion.
Socioh’s Branded Catalog is designed to solve all of these problems and give you back control over your catalog ads.
With Socioh, you get a set of growth levers that every modern performance marketer wants — not only is it super easy to A/B test messaging without losing learnings, but you also get complete control over your branding — AND detailed analytics to give you the complete picture.
Join a growing community of 4000+ founders and advertisers
No clickbait. Get only the most current, most relevant insights on advertising and eCommerce. Once every week.
https://t.co/80UcpHnKzZ
100% free. Trusted by over 4000 founders.
Testing ads but not seeing returns?
It may be because you have not streamlined your process.
What process?
@tonydoesads put together a super helpful 8-step process that you can recreate!
https://t.co/2PZFesJagJ
Thanks, Tony!
If you're not testing your creative, all your hard work could be going to waste.
Recently, we started working with a Home Decor brand, and in just 90 days,
We've helped them generate an additional $306K a month through paid ads and rigorous testing.
How did we do it?
Let me explain the entire process to you.
Step 1: Kicking Off with CRO Audit
We begin with a comprehensive website audit for every client.
It helps spot gaps to improve conversion rates, AOV, LTV, etc.
We dug up every nook and cranny of this brand and optimized the site speed, layout, product pages, product filters, shipping threshold, etc.
Results were:
→35% Lift in Conversions
→22% Lift in AOV
Step 2: Dig Hard
We couldn’t launch a plan of attack without doing some homework first.
So, we spent countless hours researching consumer behavior, competitors and the market, Shopify data, ads and analytics, and creative asset folders.
Step 4: Check what has been tested already
Our creative strategist audited past ad data to see what had been tested previously and what was overlooked.
It also helped us identify themes in what type of creative works for this brand and what doesn't.
In steps 3 and 4, we found out:
Their ad accounts weren't optimized, and enough variety was not being tested.
So, we knew where to start.
Step 5: Account Structure Revamp
First, we discarded everything that underperformed. Second, setting an optimal account structure was a MUST.
It allowed us to run tests efficiently, scale up, reduce CPA, and improve overall performance.
Step 6: Creative Strategy Planning
Our creative strategist used a modular content method that enabled us to chop and change hooks with various pain points, USPs, etc.
Step 7: Ongoing Testing and Feedback Loops
We tested various SKUs and ad angles and scaled up what resonated.
Also, we established a smooth feedback loop for providing regular insights, shot lists, and suggestions for ongoing testing.
Step 8: Enhanced Customer Service, SEO, and Emails
Introduced this client to top-notch network agency partners to make sure they do not leak revenue anywhere.
And that’s it!
The results have been amazing ever since.
→$370K to $676K per week whilst exceeding KPIs
→3.4x Cumulative ROAS
If you have any questions, shoot below
👀Make your discounts stand out in your DPAs
With Socioh, you can add your coupon codes right onto your catalog creative. What’s more, you can auto-apply the discount on checkout if a shopper clicks on your ad.
Check out some examples of how different brands have used Socioh to do this 👉https://t.co/gUCFr4AP4G
In this week’s letter 📨:
👉 Is testing creatives your biggest cost center?
😱 40% lower CPAs in just 30 days
✅ Create a landing page in 10 mins using ChatGPT
🍋 #FeaturedAd: Supernatural Bein
👕 #BrandedCatalog Spotlight: perfectwhitetee
Read it here 👇
https://t.co/epThmDutKW
💸 Stop losing sales due to forgotten discount codes!
With Socioh, you can auto-apply coupon codes on Meta catalog ads in just one click.
🛒 Say goodbye to abandoned carts and hello to higher conversions!
Learn how to auto-apply coupon codes in your catalog ads using Socioh 👉https://t.co/r70hveBPyA
Join a growing community of 4000+ founders and advertisers
No clickbait. Get only the most current, most relevant insights on advertising and eCommerce. Once every week.
https://t.co/80UcpHnKzZ
100% free. Trusted by over 4000 founders.
Testing ads but not seeing returns?
It may be because you have not streamlined your process.
What process?
@tonydoesads put together a super helpful 8-step process that you can recreate!
https://t.co/2PZFesJagJ
Thanks, Tony!
If you're not testing your creative, all your hard work could be going to waste.
Recently, we started working with a Home Decor brand, and in just 90 days,
We've helped them generate an additional $306K a month through paid ads and rigorous testing.
How did we do it?
Let me explain the entire process to you.
Step 1: Kicking Off with CRO Audit
We begin with a comprehensive website audit for every client.
It helps spot gaps to improve conversion rates, AOV, LTV, etc.
We dug up every nook and cranny of this brand and optimized the site speed, layout, product pages, product filters, shipping threshold, etc.
Results were:
→35% Lift in Conversions
→22% Lift in AOV
Step 2: Dig Hard
We couldn’t launch a plan of attack without doing some homework first.
So, we spent countless hours researching consumer behavior, competitors and the market, Shopify data, ads and analytics, and creative asset folders.
Step 4: Check what has been tested already
Our creative strategist audited past ad data to see what had been tested previously and what was overlooked.
It also helped us identify themes in what type of creative works for this brand and what doesn't.
In steps 3 and 4, we found out:
Their ad accounts weren't optimized, and enough variety was not being tested.
So, we knew where to start.
Step 5: Account Structure Revamp
First, we discarded everything that underperformed. Second, setting an optimal account structure was a MUST.
It allowed us to run tests efficiently, scale up, reduce CPA, and improve overall performance.
Step 6: Creative Strategy Planning
Our creative strategist used a modular content method that enabled us to chop and change hooks with various pain points, USPs, etc.
Step 7: Ongoing Testing and Feedback Loops
We tested various SKUs and ad angles and scaled up what resonated.
Also, we established a smooth feedback loop for providing regular insights, shot lists, and suggestions for ongoing testing.
Step 8: Enhanced Customer Service, SEO, and Emails
Introduced this client to top-notch network agency partners to make sure they do not leak revenue anywhere.
And that’s it!
The results have been amazing ever since.
→$370K to $676K per week whilst exceeding KPIs
→3.4x Cumulative ROAS
If you have any questions, shoot below