A few things from today. The next decade is the super cycle. Same disclaimer as always. it will be volatile, it will be so over and we are so back many times. But ultimately, this is over a decade period. going to be the larget bubble in human history.
Japan committing multiple trillions to the AI buildout over the next decade. Other govs will do the same.
We are going to see more robots than humans 10 years from now. The robot buildout hasn't even started. These companies aren't even public yet. Robots are solving for the 59T labor problem that exists today. Avg hourly wage is around $38, robots can get the job done for under $3-4 over its lifetime.
There is still a huge energy need, the AI buildout isnt complete. It also is going to take years
We are going to see rapid advancements in medicine as a result of AI. Speeding up time to market, research, and finding new cures.
There are going to be many bubbles, and side bubbles inside the broader bubble and super cycle.
I answer every sales call 90 seconds late on purpose
Not because I'm busy. I'm sitting there staring at the screen watching the seconds tick. 90 seconds. then I join
"sorry about that, was wrapping up with another client"
that sentence has made me more money than any pitch I've ever written & here's the psychology behind why it works:
When you show up on time the prospect assumes you were waiting for them. waiting = available. available = not in demand. not in demand = "maybe I can negotiate this price down"
When you show up 90 seconds late with "wrapping up with another client," three things happen in the prospect's brain simultaneously:
(a) this guy has other clients (social proof)
(b) this guy is busy enough to run over (demand signal)
(c) I got him to show up despite being busy (I must be important enough for his time)
all three of those reframe the entire call in your favor before you've said a single word about your offer
90 seconds is the number. I tested this
30 seconds late: nobody notices. no effect
60 seconds: slight effect but feels like normal lateness
90 seconds: the prospect is just starting to wonder "is he coming?" & then you appear. maximum psychological impact
2+ minutes: they're annoyed. you lost them. the goodwill is gone
there's a 30-second window between "anticipation" & "disrespect" & it lives at exactly 90 seconds
here's what else I engineer on every call before the pitch even starts:
1... The background noise trick
I take calls from places with ambient noise. not loud. just enough that the prospect can hear something in the background. a coffee shop. a hotel lobby. airport lounge energy
the noise communicates: "this guy is somewhere. he's moving. he's living a life that's happening around this call, not because of it"
compare that to the dead silence of a guy sitting in his bedroom with a ring light. the silence screams "I have nothing going on & this call is the most important thing in my day." the prospect can FEEL that & it shifts leverage immediately
I bought a $12 ambient noise app that plays coffee shop sounds through my speakers. not loud enough to be distracting. just enough to place me "somewhere" that isn't a quiet room waiting for this call
2... Never share your screen first
most mfs hop on & immediately go "let me share my screen & walk you through..." -> you just became a presenter. a salesman giving a demo. the prospect leans back & evaluates like they're watching a webinar
instead I keep my camera on & TALK for the first 15 minutes. no slides. no deck. no screen. just a conversation between two people where I'm asking questions & they're describing their problems
when I finally share my screen at minute 15-20, the dynamic is completely different. the prospect has been talking, investing, revealing. the screen share feels like evidence supporting a conversation that's already happening, not a pitch being delivered to a stranger
close rate with screen share at minute 0: 14%
close rate with screen share at minute 15+: 38%
3... Ask for a favor before you pitch
Somewhere in the first 5 minutes I say: "hey quick thing, do you mind if I record this? I like to review my calls to make sure I don't miss anything important you said"
they always say yes. but that's not why I ask
asking for a small favor triggers the Ben Franklin effect. the person who does YOU a favor likes you more than if you did THEM a favor. their brain rationalizes: "I helped this person, therefore I must like them." it's backwards but it's documented in every psychology textbook for the last 60 years
one question. 4 seconds. the prospect now likes me 15-20% more for the rest of the call & has no idea why. plus I actually do review the recordings which is how I built my objection database but that's a different post
4... End 8 minutes early & stand up
at the 22-minute mark on a 30-minute call I say "I think we've covered everything. I'm going to send you the proposal tonight. you'll have 72 hours to review it. any questions before I jump?"
then I physically stand up so my camera angle changes. they can see I'm leaving. the call is OVER. not winding down. over
standing up communicates: "I have somewhere to be." ending early communicates: "your 30 minutes was not important enough for me to fill." both of these are status signals that make the prospect value the interaction more BECAUSE it was scarce
the mfs who fill 55 minutes & end with "so... any other questions? no? okay well... let me know!" are telling the prospect "I had nothing better to do for the last hour." & that's a pricing signal. the guy with nothing better to do charges $5,000. the guy who stood up at minute 22 charges $40,000. same information. different frame
every call is a performance. not the words. the entrance, the background, the timing, the exit. the pitch is maybe 20% of why someone buys. the other 80% is how you made them feel about the person delivering it
I'm 90 seconds late to every call I take. it costs me nothing. it reframes everything
ive done millions in sales off X organic... real offer + money to invest -> dm me or yegor. com
everyone else, next call you have, join 90 seconds late. say "sorry was wrapping up with another client." change nothing else. see what happens
study this
Today we're introducing Claude Code for Marketing.
In one prompt, Fastlane deploys social media accounts, generates viral content, and posts everything for you automatically.
This is beyond insanity.
Today, we’re releasing a feature that allows Claude to control your computer: Mouse, keyboard, and screen, giving it the ability to use any app.
I believe this is especially useful if used with Dispatch, which allows you to remotely control Claude on your computer while you’re away.
You can now enable Claude to use your computer to complete tasks.
It opens your apps, navigates your browser, fills in spreadsheets—anything you'd do sitting at your desk.
Research preview in Claude Cowork and Claude Code, macOS only.
Okay, I'm about to make some of you SMB owners very rich with this post lol
What if I told you... there's a way to have one sales guy do the work of 20.
Let's say you own a roofing, fence, deck, or construction company... did you know that you can buy high resolution same day satellite imagery?
Some of you may know that, roofers especially. The mega roofing companies like Roof Maxx do this, but they pay $35 to $50 PER ROOF to review for storm damage.
They also pay companies a lot of money to monitor hail damage in areas. This is still a clunky method that is very expensive.
Well fuck that... it's 2026 you guys. Now you can do it, but not only that... you can do it MUCH better and MUCH cheaper. Stop wasting your time and money sending dudes on the ground to go property scouting.
This is how you do it...
Buy the satellite data, but not per roof, buy the high res images of entire areas where the storm went through. It's like $500.
Feed that data into Gemini 2.5 Pro. It's the best AI vision model available. Have it scope every property for homes with damage.
Cross reference the flagged properties with parcel data and map a route for your sales guy to go direct to damaged properties only.
BUT WAIT... It gets better...
Vibe code an app that does it. Connect to NOAA and Open-meteo API. It's FREE dude.
1. Set up automated triggers for severe weather.
2. When a weather event is triggered, it calls to the satellite imagery provider API and pulls the images.
3. The images get picked up by Gemini 2.5 Pro and scanned.
4. Properties get flagged and address matched and triggers the next step
5. Nano Banana 2 reads the storm data to generate a specific storm event mailer and triggers the next step.
6. That mailer is sent through API to a Direct Mail provider with SAME DAY service.
7. Mailers hit the mailboxes before the other companies even get out of bed. BONUS is you didn't even have to get out of bed either. It's automatic man.
8. The addresses are batch scheduled and sent to your CRM for your sales rep to hit them directly. He better get up early.
I built this for fun. It works. But I cheaped out my test with Google Satellite imagery because I don't own any of those types of companies man
I'd like my Ferrari to be Red please. Thank You. 🫡
This is the easiest side-hustle ever.
Pick up a couple of these from Costco, post on Facebook marketplace and rent out for $15/each. We rent them almost every week from now through the end of summer.
They’re on sale at Costco and we just picked up a couple more.
You won’t get rich with 8 tables, but it’s about as passive as income will ever be.
local in-person AI classes for corporate boomers.
think Claude 101.
easily a $ 25K/mo opportunity.
rent a presentation room. run meta ads targeting 35-60 year olds. charge $500-$1000 for a 2-day hands-on workshop.
teach vibecoding, Claude, ChatGPT, prompting and agents.
the demand is insane.
these people see AI everywhere but have zero clue how to use it.
they want face-to-face guidance, not online courses.
run the same curriculum weekly. refine based on questions. multiple up-sell or down-sell opportunities. scale to multiple cities once you nail the format.
you’re hitting a market everyone else ignores. corporate boomers with cash who prefer learning in person. they are also being told to learn these tools daily..
no chance this doesn’t work if you execute.
go out and nail this.