Positional

We are building a toolset for content teams to scale their content channels faster and drive more traffic from organic search. Co-founded by @natematherson.

[Positional @GoPositional]

@niftyhontas @figma @doolaHQ @canva @Fliz_AI @deel @notion @SuperpoweredApp Thanks for including us alongside the other great tools on this list!

[Nate Matherson @NateMatherson]

We picked a date! @GoPositional is launching publicly on 03/26/2024 🚀

54 days to go. Coincidently, it has been exactly 365 days since we did our hard pivot to Positional. Happy 1-year birthday, Positional. 🎂

[Nate Matherson @NateMatherson]

🎙️ AI and Dark Search? The third episode of the weekly Optimize podcast just dropped. Optimize is my weekly content marketing and SEO podcast.

In our third episode, I sat down with @TylerHakes, the founder of @YesOptimist, a content marketing and SEO agency focused on startups and growth-stage businesses. Tyler has worked with a number of incredible startups like Sendbird, Submittable, and HelloSign.

In this episode, we explore how organic search is changing, including what Tyler has coined AI and Dark Search. Tyler and I go on to chat about building topical authority and relevance and Google's new Search Generative Experience (SGE).

The episode is live wherever you listen to podcasts (link in thread)

Next week, we chat with @JHTScherck about mapping buyer journeys, technical SEO at scale, and the changing search landscape. That episode will drop on 6/28.

Of course, this episode is brought to you by our one and only sponsor in @GoPositional. My co-founder Matt and I are building amazing tools for content marketing and SEO teams, including tools for doing content optimization, technical SEO, and more.

[Positional @GoPositional]

📈

[Nate Matherson @NateMatherson]

I am launching a weekly podcast called Optimize! On the pod, we will sit down with some of the smartest minds in content marketing and SEO. Our goal is to give you perspective and insights on what is moving the needle in organic search right now.

We will discuss everything from link building to technical SEO, and how organic search is changing today and in the years to come. I'm thrilled to announce our first six guests @ryanbed, @aakashdotio, @TylerHakes, @daverathmanner , @JHTScherck, and @jeffreytrull.

Each episode will be about 40 minutes long, and they will drop every week on Wednesdays. Our first two episodes are going live next week on 6/14 in all of the places you listen to podcasts like Spotify, Apple Podcasts, and Youtube.

I'll post again next week with links to the episodes. From there, I would love for y'all to subscribe. And if you are interested in possibly being our 7th guest, I'd love to hear from you at [email protected]!

This podcast is, of course, brought to you by our one and only sponsor, @GoPositional. At Positional, we are building tools for content marketing and SEO teams. In some sense, we are building the tools I wish I had, as I've scaled organic search channels over the last decade.

[Positional @GoPositional]

👀

[Nate Matherson @NateMatherson]

Keyword cannibalization... a common problem for startups as they scale the size of their blog/content channel.

What is keyword cannibalization? Keyword cannibalization means that you have multiple blog posts or pages on a website ranking for the same search queries in Google. 🧵

[Positional @GoPositional]

📈🔗

[Nate Matherson @NateMatherson]

Internal linking is critically important for SEO but often misunderstood. At @GoPositional, we built a toolset called Internals to help you quickly add contextually relevant internal links to your blog posts or pages.

I just wrote this extensive, 3,500-word blog post on internal linking for SEO.

TLDR: Internal links help to distribute domain authority across your website and build topical relevance and authority. They’re also essential for developing your site structure and assisting readers in navigating your website. Positional can help you internally link the right way.

Here is a link to the post: https://t.co/PDk9fC1WCw