Alun Probert

Talker, writer and ex-Government Communications Head, now helping the public sector unravel the myriad opportunities of Digital Transformation. Allegedly.

[Alun Probert @govcomgroup]

My favourite marketing guru talking DTO, Service NSW, digital advertising and even politics with Darren Woolley. https://t.co/P333JsJCnv

[TrinityP3 @TrinityP3]

‘Alun Chats With Darren About Government Communications And The Impact Of Digital - #SoundCloud https://t.co/TyArHYYdQb

[Alun Probert @govcomgroup]

Ding Dong. The chickens came home to roost again. #daff

[Alun Probert @govcomgroup]

And suddenly, all the chickens came home to roost. Ding and indeed dong.

[Alun Probert @govcomgroup]

@Richard_D_Boyle @adele_ferguson @abc730 Why isn’t the investigation into the people spending gazillions commissioning them? That’s the problem that needs fixing.

[Alun Probert @govcomgroup]

Estonia’s population is smaller than the population of South Australia. #justsaying

[InnovationAus @Innov_Aus]

Shorten gets on board Estonia’s digital bandwagon | @justinrhendry

@billshortenmp #DigitalGovernment #Estonia #myGov

https://t.co/yauU5qVGSp

[Alun Probert @govcomgroup]

I’d suggest that when colleagues in Canberra hold up work in digital services in Estonia as a digital transformation benchmark, it would be good to recall that their total population is 1.3 million. For me @ServiceNSW is doing just as good a job with 6 times the audience.

[Alun Probert @govcomgroup]

@markstuartdavis @freud_schaden @OurNewHomecoach Have you tried to talk to them on the phone? Minimum 1 hour wait at all times of day. Always “experiencing high call volumes”

[Alun Probert @govcomgroup]

@CommBank Have tried to call three times for something that can’t be done online in the last 24 hours to be told minimum wait time is over an hour. How can that be the case?

[Andy Cowles @andycowles1]

What a shot! @adamscott_photo

[Alun Probert @govcomgroup]

Anyone else getting urgent messages from the Digital Marketplace that require you to use an alternative email address to respond? #UX

[🏛️GOV2.UK @GOV2UK]

Jacob Rees-Mogg is furious that you keep retweeting him saying a new Prime Minister requires a General Election.

Please stop retweeting it otherwise Rishi Sunak and the entire Conservative Party could be gone in weeks

#General_Election_Now #ToriesOut110

[Alun Probert @govcomgroup]

@GrattanInst Already in place in NSW which also has its own Advertising Act, making political advertising against the law.

[Alun Probert @govcomgroup]

@GrattanInst And lost. Surely that’s the most important finding.

[Alun Probert @govcomgroup]

Speaks volumes that in all the outcry about “political ads”, few commentators seem to have noticed that despite Howard, Morrison et al spending shedfuls of money on this stuff, they still lost their elections. Overtly political ads simply don’t work anymore.

[The Mandarin @TheMandarinAU]

The Liberal and Labor governments' use of taxpayer-funded advertising has been condemned by @GrattanInst after a new report found that nearly $50 million yearly has been spent on politicised campaign advertisements. @annamabelmac has more.

https://t.co/ZA2aZuCPyz

[Alun Probert @govcomgroup]

@Kate_McClymont “Perfect”.

[Alun Probert @govcomgroup]

@ING_Aust Doesn’t really help. My only choice is to close my account and walk away after 20 years. But hey! https://t.co/EBCv4bZWoS

[Alun Probert @govcomgroup]

@ING_Aust Four weeks after receipt of a complaint that you said you would address in 48 hours, you call me to say that you agree that your service was woeful. I think Alanis might call that ironic. Account closed. #woeful

[Alun Probert @govcomgroup]

Australia’s best journalist doing her best work (again). Astonished that the rest of the media aren’t all over this story. #thankskate

[Kate McClymont @Kate_McClymont]

Koletti's evidence is doing my head in. He previously identified himself in a grainy image in a car at 6.55am the morning Melissa disappeared. He said it was him out searching. Now he says you can't really tell & he was at home and hadn't realized she was gone. #Caddickinquest

[Alun Probert @govcomgroup]

@piacandrews

[Alun Probert @govcomgroup]

If you’re in Government and worried that you’re not digital enough, stop and have a chat with @piacandrews. You’ll save us all a fortune.

[Alun Probert @govcomgroup]

@Kawanatanga1 @piacandrews Has to start with an identification of a customer need. Not everything needs “transforming”. Next step is to see who is already doing it well and dig deeper. It’s not hard. It doesn’t need to be a blank sheet of paper.