Gordon Greenhorn

I help entrepreneurs create content with my plug-and-play system spending 5hrs a month. Clients past/present: @aliabdaal @stoltman_tom @scottbaptie

[Gordon Greenhorn @greenhorncreate]

The single worst thing a YouTube editor can do is add a ‘Ka-Ching’ sound effect every time money is mentioned. #fightme

[Gordon Greenhorn @greenhorncreate]

@BadisDesigns @EditorNexo I’m sure this guy can spare $20 having made $8.5m on YouTube…

[Gordon Greenhorn @greenhorncreate]

@MarcelFromMimic @chalaska @MarcelFromMimic Can handle this for you and happy to help. Check out portfolio here: https://t.co/wbKdRov60W

[Gordon Greenhorn @greenhorncreate]

@chalaska Hi @chalaska , I can handle all of that for you. Portfolio here: https://t.co/wbKdRov60W

[Gordon Greenhorn @greenhorncreate]

@GeorgeBlackman_ Man like G. Well done buddy ❤️

[Gordon Greenhorn @greenhorncreate]

Views are just a vanity metric, much like revenue without profit. For business owners, it’s your engagement rate that really matters.

So, instead of getting caught up in big numbers, focus on how your audience interacts with your content. That’s the true measure of success.

[Gordon Greenhorn @greenhorncreate]

I was wondering what the impact of a video getting 10,000 views was?

…like, imagine a stadium full of people. That’s a lot of people watching your stuff.

But then I realised, it’s not even close to the same thing.

Why?

[Gordon Greenhorn @greenhorncreate]

Because of engagement.

Most people who attend an event stay focused for hours, but with a video, engagement is everything.

It’s not the views that count, but how many people actually interact—whether they like, comment, save, or share.

[Gordon Greenhorn @greenhorncreate]

It’s not enough to say “10 kilograms in 10 weeks.” 

You have to capture the feeling behind it. 

Make your audience feel incredible and inspired, or even make them laugh. 

Numbers might close the sale, but feelings make people commit.

[Gordon Greenhorn @greenhorncreate]

There’s something that McDonald’s, Red Bull, and Nike know that you don’t. 

They’re selling burgers, energy drinks, and trainers, but they focus so much on people. 

And that’s the magic.

[Gordon Greenhorn @greenhorncreate]

People don’t just buy products; 

they buy feelings. 

It’s why Red Bull ties in extreme sports, and Nike showcases the hero’s journey of athletes.

They know their marketing has to tap into emotions, not just features.

[Gordon Greenhorn @greenhorncreate]

So, don’t just sit in the middle and blend in. 

Stand for something, share your voice, and watch how you become an authority to the right people.

[Gordon Greenhorn @greenhorncreate]

Are you someone who likes to play it safe with your content? Perhaps you like to blend in and be liked. 

It’s like a plain hobnob—inoffensive, but forgettable.

[Gordon Greenhorn @greenhorncreate]

There’s a balance to be found.

It’s about finding your spot on the curve where you have a clear stance and aren’t afraid to show your quirks. Yes, you might push some people away, but you’ll also attract the right ones who resonate with your authenticity.

[Gordon Greenhorn @greenhorncreate]

Focus on net profit or in this case your engagement rate!

[Gordon Greenhorn @greenhorncreate]

Imagine a stadium full of 10,000 people. Well if one of your videos gets 10,000 views that basically the same thing. Incredible right?

No it’s frigging not. It’s not even close to the same.

Here's why...

[Gordon Greenhorn @greenhorncreate]

around 0.5-1% engagement rate of followers and a Reel, from my data, should be pushing over 3% based on total reach.

It’s great to create some imaginary world where views matter but, honestly, for business owners I think it’s a vanity metric akin to revenue.