Greg Lieber

Dad & husband. Product & GTM for @Universal_Ads at @comcast. Ex @snap @Twitter, @vidmob, co-founder @ SHIFT. All thoughts my own.

[NEW YORK KNICKS @nyknicks]

START SPREADING THE NEWS 🗞️

[Jamesborow @JamesBorow]

This is one of the most important releases of the year for the @Universal_Ads team.

The reality is that MCP connectors will eventually become table stakes. While it is nice that that we were first to market in the TV ads space and only barely behind players like Meta and Spotify (H/T to Jackie Pimentel and Per Sandell for their slight but well earned victories), what really matters is that this further validates that we have the right strategy for the headless AI era. We have been API-first from day one, we’re running a playbook that is actually aligned with the interests of advertisers and TV publishers, and we have the support of James Rooke, Mark Marshall and the broader @comcast organization to move at the speed of AI and the speed of big tech.

We still have a lot to build, but if you’re not starting to see why Comcast is going to help define the future of TV advertising, I don’t know what else to tell you 🤔.

[Greg Lieber @greglieber]

Facts. Truly amazing to see.

[Jamesborow @JamesBorow]

I’ve worked on Ads API businesses for almost 20 yrs, and the solutions being built with the @Universal_Ads API are unlike anything I’ve seen before… and we are about to see an exponential increase in API calls. Fun time ahead. 🕶️

[Universal Ads @Universal_Ads]

No minimums. No IOs. No middlemen. 🤝

With Universal Ads, advertisers can now run ads on linear TV and streaming from one self-serve platform—just like social.

Want to get your ads everywhere people are watching TV—even cable boxes in people’s homes? Learn more here: https://t.co/sNED4jJSTo

[Universal Ads @Universal_Ads]

Today, we’re making TV advertising even easier. 🤝

Meet our newest partners helping advertisers build standout TV creative and measure campaign impact: Adrsta, @WeAreFospha, @LemonlightMedia, @MsquaredClub, @Northbeam, and Stella.

Read more about Universal Ads Business Partner Program here: https://t.co/ndDIFP0zqO

[Universal Ads @Universal_Ads]

TV markups and hidden fees? Turns out they're the real Traitors. 👀

At Universal Ads, your full campaign budget actually goes to work. While others take a cut for themselves and give the rest to media, we put 100% toward your campaign. More budget to media = more impressions, more data, and more chances to scale your business.

📸: @TheTraitorsUS is streaming exclusively on @peacock

[Greg Lieber @greglieber]

@crabfisher This is great @crabfisher 🔥

[Greg Lieber @greglieber]

👇👇👇

[Rich Greenfield, LightShed 🔦 @RichLightShed]

Comcast’s ad biz has created something really interesting. Keep your eyes on @Universal_Ads 👇🔥👇

[Rich Greenfield, LightShed 🔦 @RichLightShed]

Comcast’s ad biz has created something really interesting. Keep your eyes on @Universal_Ads 👇🔥👇

[Greg Lieber @greglieber]

Waited YEARS for this (ok 3). LFG KNICKERBOCKERS!!

[Greg Lieber @greglieber]

Can confirm 100% true. Incredible team, great product 🔥📊

[Jamesborow @JamesBorow]

Kind of insane how much traction @WorkMagic_io is getting in the 3P measurement space. Feels like they may have figured something special out.

[Jamesborow @JamesBorow]

Kind of insane how much traction @WorkMagic_io is getting in the 3P measurement space. Feels like they may have figured something special out.

[Greg Lieber @greglieber]

@mjbarash Mets being Mets

[Greg Lieber @greglieber]

Fantastic listen for those into CTV, AI & adtech 👇🏻

[Universal Ads @Universal_Ads]

Our VP of Product & Engineering, @JamesBorow, joins @ericfranchi and @joe_zappa on the latest episode of Open Market to dive into all things Universal Ads—from performance TV trends to how AI is reshaping the ad landscape.

Listen now: https://t.co/OoK1K1nNyP

[Greg Lieber @greglieber]

@JamesBorow @Universal_Ads Just because

[Greg Lieber @greglieber]

@JamesBorow @AaronGoldman @Universal_Ads 🐛🐛🐛🐛🐛

[Universal Ads @Universal_Ads]

.@danpantelo founder of @Marpipe_HQ joined us at #CannesLions to talk about our integration that enables brands to automatically generate personalized, shoppable ads for streaming from live product catalogs, bringing the performance marketing playbook to TV. 🚀

[ADWEEK @Adweek]

Universal Ads is helping brands that are new to the television ecosystem with the introduction of its TV Business Partner Program. https://t.co/0ZItvh6JCI

[Greg Lieber @greglieber]

This is a must listen. Definitely the best take on how the global tariff situation impacts DTC brands and the digital ads market. Great insight from @eric_seufert & @TaylorHoliday. Well done @The_ADSN team 💯

https://t.co/zIZtoOXqGC

[Greg Lieber @greglieber]

Tweeps in the Garden. 🏀🔥#Knicks