Joanna Gregson

mountain lover, nature enthusiast, runner

#BMC382

[Joanna Gregson @gregson_joanna]

Grateful for you @NSmith & the work you put into this course to help us. :) #BMC382

[Joanna Gregson @gregson_joanna]

@clairekellz Definitely! Even when I know it's sponsored, I still trust them more than what brands say about themselves. Esp if it's more of a product review-type of post

[Joanna Gregson @gregson_joanna]

Have you heard about this? What do you think? (I love the idea of being able to listen in podcast format, if that's what they're doing!) #BMC382 https://t.co/mK2fkLQCwt

[Joanna Gregson @gregson_joanna]

@Erin55615404 LOL! I feel this. I started reading & was like, aight, imma head out

[Joanna Gregson @gregson_joanna]

Great article on the importance of creating/using content to create advocates: #BMC382 https://t.co/lZTbnFM0Zu

[Joanna Gregson @gregson_joanna]

@373ACD I love this - thanks for sharing. Imma keep it in my back pocket for later!

[Joanna Gregson @gregson_joanna]

@WiessKristine Hootsuite is great for that!

[Joanna Gregson @gregson_joanna]

@NikkiHildebran1 I'm enjoying LinkedIn a lot more these days than I used to. I deleted my account a few years ago & recently came back - it's so much better now!

[Joanna Gregson @gregson_joanna]

@roarcase_ They're all great! I did the Instagram one and it pairs nicely with this course. I also like the Social Media Certified one :)

[Joanna Gregson @gregson_joanna]

@roarcase_ Yes, but I wish it didn't... 😂

[Joanna Gregson @gregson_joanna]

Loved this tip too: Make IG your ads look as simplistic/native as possible, don’t go for super-stylized; 15 secs or less #BMC382 (Personally, I love the amateur style ads that are shot with an iPhone & look/sound like a product review)

[Joanna Gregson @gregson_joanna]

Hubspot IG marketing strategy course tip: You only have 3 seconds to hook the viewer with your IG video ads; also make sure your videos are easy to understand with the sound off #BMC382

[Joanna Gregson @gregson_joanna]

3/ The takeaway was, to stop making people feel bad and use your digital marketing campaigns to help them feel empowered/positive instead. I just really loved that and I believe we need more of that in the social media/marketing world #BMC382

[Joanna Gregson @gregson_joanna]

2/ Exploiting people's insecurities & creating fake-drama for them to consider on social media to boost sales has never sat well with me and I don't want to be contributing to *that* #BMC382

[Joanna Gregson @gregson_joanna]

A thread: 1/ Something that really stuck with me at last year's Ad World conf is to stop the old-school tactic of making people feel insecure/bad/all FOMO about themselves all the time #BMC382

[Joanna Gregson @gregson_joanna]

@373ACD I appreciate brands that keep it real, aren't gimmicky & try to make you feel like you're always missing out

[Joanna Gregson @gregson_joanna]

@clairekellz yes!!

[Joanna Gregson @gregson_joanna]

Do you guys appreciate the algorithm/personal preference-driven ads to you served on Facebook & IG? Personally, I love most of the ads I'm served (& I've definitely taken the bait a few times!) #BMC382

[Joanna Gregson @gregson_joanna]

Second question - what kinds of fun things have you purchased from the ads you've seen on social?

Some of my favs are pillow slide slippers, non-MLM essential oils, ear plugs, romperalls & a bunch of other stuff I didn't need #BMC382 #TheAlgorithmMadeMeDoIt

[Joanna Gregson @gregson_joanna]

@Kirst_881 @Keenkevin012 I think "likeability" is also where we go wrong sometimes too - when people have a strong halo effect, they can basically say whatever they want & people will believe them