Larissa Greth

brand & communications strategist & big believer creativity for good

[Larissa Greth @greth_larissa]

So the younger sibling of #VUCA exists: #BANI. (= brittle, anxious, nonlinear, incomprehensible)

Suddenly 2020 makes sense. Or maybe it killed that concept altogether.

But Jamais Cascio has some responses here...

https://t.co/QkoLTwDWrc

[R/GA @RGA]

I'm done giving advice to junior creatives. Just going to share this tweet.

[Poem Company @poemcompany]

Postnormal Playbook - PLAY 1: Basic Necessity

Uncertainty has made essential the new black. Both customers and organizations are reassessing what is too much and what is enough — what is the basic necessity that is more highly valued than anything else.

https://t.co/uctbAn44r7

[Larissa Greth @greth_larissa]

"normalcy bias, or normality bias, is a tendency for people to believe that things will function in the future the way they normally have functioned in the past and therefore to underestimate both the likelihood of a disaster and its possible effects" #notnormal #newnormal

[Rahim @rahim]

The Evil List https://t.co/Kqh3dUxNWu

[Martin Weigel @mweigel]

Grab a cuppa.
It’s a 45min. read
I would have made it shorter but didn’t have the time.

https://t.co/9AfYgmBOsg

[Matthew Kobach @mkobach]

So @VancityReynolds and @AviationGin just used the same actress from the viral Peloton ad...

[dave dye @davedyecom]

I wrote an article for Campaign.
(Don't tell Claire Beale I've posted it here free).
Dx

[Larissa Greth @greth_larissa]

@APompliano https://t.co/wpmpbpvFfE

[Larissa Greth @greth_larissa]

“The climate crisis explained in 10 charts” https://t.co/89xVKW9Rcc

[The Pudding @puddingviz]

2/ and that a Google Pixel will fix in 85% of men's pockets and 5% of women's. https://t.co/2Bw10xaLMM

[Larissa Greth @greth_larissa]

“Diversity alone isn’t enough. If diversity is getting invited to the dance party, inclusion is being asked to dance when you’re at the party.” – https://t.co/XxPLAI4QO7

[R/GA @RGA]

We are running out of names for generations.

[Larissa Greth @greth_larissa]

Confusing AI with an "Elephant in the Room": inserting a small image of an out-of-place object, such as an elephant, in the corner of a living-room image strangely caused deep-learning vision programs to suddenly misclassify other objects in the image. https://t.co/LlEa7aun1y

[Michel Abdollahi @bisomratte]

#gwaeffie in #frankfurt. Moderator sieht schon mal gut aus. ♥️

[Martin Weigel @mweigel]

Escape from Fantasy https://t.co/klxE47l7pW

[Larissa Greth @greth_larissa]

"we do not err as a society when we innovate, but when we ignore what we disrupt or diminish while innovating" https://t.co/NIDqvLkdUr

[Adam Grant @AdamMGrant]

Narcissism: accept praise, reject criticism.

Humility: reject praise, accept criticism.

Confidence: accept praise and criticism.

Grit: only accept praise and criticism with actionable feedback for building on strengths or overcoming weaknesses.

#WednesdayWisdom

[Anand Sanwal @asanwal]

“The best way to sell a discretionary good in a saturated market is to convince people that others will approve of them if they purchase that good”

https://t.co/Qb0C2ZoeJq

[Tom Goodwin @tomfgoodwin]

if you think of every single one of the great ads from the past. They’d work brilliantly today with either tiny alterations or none.
Yet most ads today are retargeted crap, or Outbrain awfulness, or some crap inflencer silliness, or Automated Creative from AdWords