David A. Griffith

Hallie Vanderhider Chair in Business and Professor of Marketing at Texas A&M University

[David A. Griffith @GriffithDavidA]

Thankful for the coverage: Texas A&M Professor Finds Correlation Between Advertising And Happiness https://t.co/kzaj3Jxjsa

[David A. Griffith @GriffithDavidA]

Does Advertising Increase Happiness? A New Study Suggests The Answer Is Yes via @forbes https://t.co/6dzvmDTFlk

[JIBS @JIBSupdates]

Does advertising benefit society? This new JIBS article by @GriffithDavidA @ProfHannahLee and @ProfYalcinkaya analyzes data from 34 countries over 9 years and finds a positive link between advertising spending and happiness: https://t.co/3bvMOIHUy1

[David A. Griffith @GriffithDavidA]

Join me at the 2022 AIB Junior Faculty Consortium in Miami, FL (Deadline 31 March). Gain mentorship from experienced scholars on how to develop your research repertoire, manage your career, etc. 

Eligibility and application requirements are detailed at:
https://t.co/KCfkIAH1tr

[David A. Griffith @GriffithDavidA]

New research examining 28 countries over eight years shows that the increased use of social media in a country is positively associated with the prevalence of depression in that country. Learn more at: https://t.co/aFul3XvETR
#depression #mentalhealth #socialmedia #Marketing

[David A. Griffith @GriffithDavidA]

Thrilled to be recognized among this amazing group of impactful business scholars at Mays Business School at Texas A&M University

[David A. Griffith @GriffithDavidA]

Research ideas at the intersection of international marketing strategy standardization/adaptation and sustainable marketing. @JSustMark

https://t.co/w5cCY5CR6X

[David A. Griffith @GriffithDavidA]

Using cultural distance in your academic research? Recommendations in our article titled "Choices and Consequences: Recommendations for an Improved Understanding of Cultural Distance in International Marketing Research." Read it here: https://t.co/7o1eqsUsXz

[AMA Journals @ama_journals]

New JIM article available: "Dealing with Common Method Variance in International Marketing Research"

Read it here: https://t.co/40DedvNvm6

[David A. Griffith @GriffithDavidA]

@JofMarketing @laura_imc Wonderful work on governance tensions. Nice insights on how managers can make better choices.

[Journal of Marketing @JofMarketing]

#b2b and #b2c #marketing teams can use temporary organizations to create success that’s lasting. Get the playbook to learn how to compete and come to market in this new way: https://t.co/ERURIShuqw

By @AllegreHadida, Jan Heide, and @simonjbell

[AMA @AMA_Marketing]

#Franchisee litigation is expensive and damages global #brands. A new JM study provides strategies for building collaboration and reducing costly lawsuits: https://t.co/WEr9qDsZls

By Xu (Vivian) Zheng, @GriffithDavidA, Ling Ge, and Uri Benoliel

[Journal of Marketing @JofMarketing]

#Franchisee litigation is expensive and damages global #brands. A new JM study provides strategies for building collaboration and reducing costly lawsuits: https://t.co/UdIXcCLT2h

By Xu (Vivian) Zheng, @GriffithDavidA, Ling Ge, and Uri Benoliel

[Goksel Yalcinkaya @ProfYalcinkaya]

Congratulations to ⁦⁦@GriffithDavidA⁩ ⁦@maysbusiness⁩ and ⁦⁦@gerrytellis⁩ ⁦⁦@USCMarshall⁩, winners of the 2019 Significant Contributions and Excellence in Global Marketing Research Awards respectively. #summerAMA ⁦@AMA_Marketing⁩

[Journal of Marketing @JofMarketing]

#Social comparisons can harm #retail–supplier relationships when suppliers are treated differently. Here’s what to do about it: https://t.co/VwhZozHoaI

Hannah S. Lee and @GriffithDavidA

[Mays Business School @maysbusiness]

A surprising study by Marketing Professor @ProfLenBerry and other experts reveal the negative dispositions toward the term "cancer survivor" held by some diagnosed with cancer. @TheConversation #WorldCancerDay https://t.co/FEKgVPaeEt

[Mays Business School @maysbusiness]

Marketing Professor Paul Busch given Presidential Professor for Teaching Excellence Award. https://t.co/eYW7kUvXph #TAMU

[David A. Griffith @GriffithDavidA]

@Seggitorial @gaiarubera @paola_cillo Thank you. Very kind.

[Journal of Marketing @JofMarketing]

Looking for a way to boost #stock returns of your company? Target #billionaires with targeted messages about #innovation. Get the study: https://t.co/3k5OTxTPPU by @paola_cillo @griffithdavida @gaiarubera Good work team!

[Journal of Marketing @JofMarketing]

You won your #trademark lawsuit. So why did your #stock price take a hit? Get these study insights to understand this counterintuitive outcome. https://t.co/H7bZIyd3Qp #brand #marketing #legaltech #Legal