“It is better to fail in originality than to succeed in imitation. He who has never failed somewhere: that man cannot be great. Failure is the true test of greatness.”
--credits to Herman Melville
Businesses that succeed do so because of the passion for which they were started. And customers remain loyal because of it. At times, safety processes also chase “the money.” Passion for the value of what safety delivers is what keeps customers loyal: they know you care.