Chris Guest

Traction Designer & Founder at @designtraction | Former CMO at Bryte, Topology, AKQA (Audi, McLaren, Ferrari). Focussed on investible traction for startups

[Chris Guest @guesto]

If you value problem validation and testing startup ideas, you need to listen to this:

[Chris Guest @guesto]

What percentage of these “Creators” actually create anything these days?

Seems like all most of them create now is a layer of hype and BS wrapped around someone else’s creation.

[Chris Guest @guesto]

Macco's Razor: All things being equal, the less obvious thing is the right one.

(Yes that's Occam's razor flipped, and yes I just made that up. 😉)

[Chris Guest @guesto]

There are 2 categories of children’s product:

A: Those designed by parents

B: Those not designed by parents.

And we can always tell.

[Chris Guest @guesto]

Breaking: #Tesla designers announce new Cyber Urinal

[Chris Guest @guesto]

I’ve been uncharacteristically quiet lately, but that’s because I’ve been working on…
🥁🥁🥁

Lean Category Design! 🙌 🎉

A rapid, testable, and iterative approach to #categorydesign

Check it: https://t.co/R0xg4mqSq9

[Chris Guest @guesto]

I can't tell you if your category name is right or not.
But my process can.

#categorydesign

[Chris Guest @guesto]

Fill in this blank for me:

Illustrator ➡️ @figma

Jira ➡️ @linear

Hubspot ➡️ @attio

Google Analytics ➡️ _______?

I will pay for whatever fills that space.

[Chris Guest @guesto]

Read my full article to learn more: https://t.co/c5B1XWbHpD

[Chris Guest @guesto]

No matter how uncertain your situation, you never have “No Idea”

You just need this cool framework to estimate wisely...

[Chris Guest @guesto]

I promise you I just did that in one pass, realtime, without cheating!

From “no idea” to 93% accuracy in less than a minute.

So next time you find yourself with “No idea” of how to size the impact of an uncertain scenario, try this trick and discover that you actually do.

[Chris Guest @guesto]

The problem is what makes the solution valuable.

Read more:
https://t.co/EM5bHcaUfH

[Chris Guest @guesto]

No enduring, valuable #startups exist that don’t serve some genuine form of prior need.

But you can’t create a problem that doesn’t exist.

[Chris Guest @guesto]

The extrinsic factors of problem, customer, and positioning have far more influence on potential traction than the product itself.