Guilherme W. Reis

“Whenever you find yourself on the side of the majority, it is time to pause and reflect.” Mark Twain
Opinions my own. RT ≠ endorsement

[Guilherme W. Reis @guiareis]

@HenryCrochemore funnels

[Henry @HenryCrochemore]

$180k+/month brands don’t build funnel pages randomly

they follow a clear structure

strong hierarchy
clean layouts
instant readability

so the page converts before people overthink

look at these

listicle-style pages
review-driven layouts
simple product storytelling

different formats
same backbone

problem → proof → offer

most funnels fail because they look the same

too much clutter
no flow
no clear direction

top brands simplify everything

guide the eye
stack proof
make the next step obvious

no theory
no fluff

just repeatable page frameworks that convert

i broke down the exact structure behind these

rt + comment “funnels” and i’ll send it
(follow for dm)

[Owen Gregorian @OwenGregorian]

Fish-inspired filter removes 99% of microplastics from washing machine wastewater | Johannes Seiler, University of Bonn

Wastewater from washing machines is considered a major source of microplastics—tiny plastic particles that are suspected of harming human and animal health. Researchers at the University of Bonn have now developed a filter to curb this problem. Their invention was inspired by the gill arch system in fish.

In initial tests, the now patent-pending filter was able to remove more than 99% of plastic fibers from washing machine wastewater. The results have now been published in the journal npj Emerging Contaminants.

Wastewater from a washing machine in a four-person household produces up to 500 grams of microplastics each year, mainly caused by textile abrasion. The household appliances are thus one of the most important sources of the tiny particles. Microplastics currently make their way directly into the sewage sludge of wastewater treatment plants. As this sludge is often used as fertilizer, the fibers ultimately end up on the fields.

Many manufacturers have thus been searching for ways to remove microplastics from washing water to prevent them from entering the environment. "The filter systems available so far, however, have various disadvantages," explains Dr. Leandra Hamann from the Institute for Organismic Biology at the University of Bonn. "Some of them quickly become clogged, others do not offer adequate filtration."

Looking inside the mouths of fish

The scientist, alongside her doctoral supervisor Dr. Alexander Blanke and colleagues, has thus turned to the animal kingdom in her search for possible solutions. The team focused on fish that can be considered true masters of filter technology—and have evolved this filtration over hundreds of millions of years.

Some fish feed by means of filtration; these include, for example, mackerel, sardines, and anchovies. They swim through the water with their mouths open and sift out the plankton with their gill arch system. "We took a closer look at the construction of this system and used it as the model for developing a filter that can be used in washing machines," says Blanke, who is a member of the transdisciplinary research areas Life & Health and Sustainable Futures at the University of Bonn.

During their evolution, these fish have developed a technique similar to cross-flow filtration. Their gill arch system is shaped like a funnel that is widest at the fish's mouth and tapers towards their gullet. The walls of the funnel are shaped by the branchial arches. These feature comb-like structures, the arches, which are themselves covered in small teeth. This creates a kind of mesh that is stretched by the branchial arches.

Self-cleaning: Plankton rolls toward the gullet

"During food intake, the water flows through the permeable funnel wall, is filtered, and the particle-free water is then released back into the environment via the gills," explains Blanke. "However, the plankton is too big for this; it is held back by the natural sieve structure. Thanks to the funnel shape, it then rolls toward the gullet, where it is collected until the fish swallows, which empties and cleans the system."

This principle prevents the filter from being blocked—instead of hitting the filter head-on, the fibers roll along it toward the gullet. The process is also highly effective, as it removes almost all of the plankton from the water. Both are aspects that a microplastic filter must also be able to deliver. The researchers thus replicated the gill arch system. In doing so, they varied both the mesh size of the sieve structure and the opening angle of the funnel.

Filter achieves high efficiency

"We have thus found a combination of parameters that enable our filter to separate more than 99% of the microplastics out of the water but not become blocked," says Hamann. To achieve this, the team used not only experiments but also computer simulations. The filter modeled on nature does not contain any elaborate mechanics and should thus be very inexpensive to manufacture.

The microplastics that it filters out of the washing water collect in the filter outlet and are then suctioned away several times a minute. According to the researcher, who has now moved to the University of Alberta in Edmonton, Canada, they could then, for example, be pressed in the machine to remove the remaining water. The plastic pellet created in this manner could then be removed every few dozen washes and disposed of with general waste.

The team from the University of Bonn and the Fraunhofer Institute for Environmental, Safety, and Energy Technology UMSICHT has already applied for a patent for its development in Germany; EU-wide patenting is currently underway.

The researchers now hope that manufacturers will further develop the filter and integrate it into future generations of washing machines. This would stem the spread of microplastics from textiles, at least to some extent. And that is also necessary: Analyses indicate that the particles may cause serious damage to health. They have already been found in breast milk and in the placenta—and even in the brain.

https://t.co/DnISjavPEw

[Guilherme W. Reis @guiareis]

@Satishdtc VSL

[Guilherme W. Reis @guiareis]

@ElectionWiz @grok @grok No need to panic—it's just a medieval throwback with a flea-sized fan club! The CDC says it’s rare (7 cases in 2024), and antibiotics are ready to knight this plague in the butt. Stay flea-free and you’re golden! 🐀⚔️ #BubonicBloopers

[Guilherme W. Reis @guiareis]

@ElectionWiz @grok is this something to be concerned about?

[Thomas Sowell Quotes @ThomasSowell]

Deaf girl tests smart glasses that display real-time captions.

[Guilherme W. Reis @guiareis]

@charliekirk11 King George III has just proposed a new offer to the Colonies.

Blessed are the peacemakers.

Pray for peace.

🤦🏻‍♂️

Peace for the Israelis or the oppressed Iranian people? Which side exactly gets this peace you’re talking about?

[𝗪𝗲𝗹𝗹𝗻𝗲𝘀𝘀 𝗖𝗵𝗲𝗺𝗶𝘀𝘁 @GodswillChemist]

10 minutes a day. That’s all you need.

Not hours at the gym. Not fancy equipment.

Just your body, your breath, and consistency.

These 7 exercises can transform your body and reset your mind in just 4 weeks. 🧵

[Rafael Zattar @ZattarRafael]

"HÁ EXATOS 35 ANOS, O DIA EM QUE O DINHEIRO SUMIU: 16 DE MARÇO DE 1990"
(Alguém lembra disso?)

Há exatos 35 anos, Dona Escrotilde acordou achando que ia ser só mais uma sexta-feira normal. O marido já tinha saído para o trabalho, os filhos estavam se aprontando para a escola, e ela preparava o café como sempre. O cheiro de pão fresco de boteco tomava a cozinha, enquanto o rádio, baixinho, falava sobre o novo presidente, Fernando Collor.

Até que veio a bomba. SEGUE O FIO...

[The Free Press @TheFP]

Read the latest from @Chris_Arnade, the curious mind behind the “Walking the World” Substack, in The FP: https://t.co/aLe0e8tFSZ

[Alex Fedotoff @FedotOff90]

1) Hero Section

- selling how people will FEEL in the headline (“guilt-free”) - outcomes > benefits
- headline targets solution aware audience, coffee drinkers who know about the downsides
- increasing demand / relevance for product by mentioning 2024

[Brian Roemmele @BrianRoemmele]

The first low earth orbit Space Hotels will take occupancy before this decade is through.

[Guilherme W. Reis @guiareis]

Tweet of the Year!!! 🤣🤣

[Charlie Kirk @charliekirk11]

Anyone else wake up feeling completely unburdened by what has been?

[Jeff Bezos @JeffBezos]

Big congratulations to our 45th and now 47th President on an extraordinary political comeback and decisive victory. No nation has bigger opportunities. Wishing @realDonaldTrump all success in leading and uniting the America we all love.

[John Gedmark @Gedmark]

Astranis has won a DoD contract to design next-gen Resilient GPS satellites.

R-GPS is a new $1.9 billion program to:
▸ build 24+ small satellites
▸ boost GPS resilience
▸ deter GPS attacks by America's adversaries

Here’s why it matters, and why we’re honored to play a part:

[J🇺🇸 @the_fem_tm]

Video games are unattractive because they hijack the male desire for competition and achievement and direct it toward a fruitless, lazy, self indulgent, childish activity. For a lot of men they end up becoming a replacement for the real world.

[Overlap: Business & Tech @Overlap_Tech]

Brian Chesky’s advice to his younger self

“Try more things, have more experiences, and don’t seek status ... You should do things that you’re good at, but you tend to be good at things you’re interested in. You should only seek out whatever you’re genuinely curious about.”

[Guilherme W. Reis @guiareis]

@JamesEbringer SETTER

[James Ebringer @JamesEbringer]

🚨HIRING 100 Appointment Setters🚨

I've partnered up with a large company who need ALOT of appointment setters

- $5-$13K OTE
- All Trainings Provided
- Can be inexperienced or experienced

All You Need To Do:

1) Like
2) Retweet
3) Comment "SETTER"

And I'll dm all the INFO!