Guy Gal

Yes, that is my real name. CEO of Side, the brokerage platform of record for the world’s best real estate professionals.

[Guy Gal @guygal]

minimum lovable product

[Guy Gal @guygal]

@UbisoftSupport when will you fix the hideout crashes? It’s been about two weeks since it started happening and still no update

[Hiten Samtani 🗞️ @hitsamty]

Introducing: The Promote, a CRE newsletter and the first offering from ten31 🙋‍♂️(sign up 🔗 in bio 🖋️)

For a long time, I have been obsessed with creating something that mimics how people actually engage with specialist media.

The conventional news article – a long anecdote, a nutgraf that summarizes the story at hand, and a dive into specifics with plenty of hand-holding for a general audience – has its place, but I was much more interested in replicating the hyperkinetic 🏃‍♀️ exchange of ideas, intel and news I see in discussions between industry pros.

They prize context and color, numbers and humor. They don’t need to be told everything – but have an infinite appetite for the thing. They’ll toggle between a deep dive, tea spilling, history, narrative, and memes, and consume their industry content with even more delight and affection than content around sports and entertainment – this stuff IS their sports 🏏 and entertainment. 🍿

The Promote is an imperfect, work-in-progress experiment to capture and deliver that, for commercial real estate insiders. It has many inspirations: Puck, Mad Magazine, Dealbook, SPY, Asphalt Jungle, and of course, my former home, The Real Deal. Here’s what to expect:

• Free, 4x a week

• Character-driven breakdowns of the biggest stories in commercial real estate.

• In-depth interviews with dealmakers and expert analysis from insiders on specific niches (I’ve put together a roster of OGs that I’m really excited to share with you.)

• Video explainers that take you behind the deals and inside the trends.

• Curation of the best stuff put out by industry pros (Those who follow me know how fascinated I am by the rise of practitioner media and industry-generated IP)

• No filler, no malice, no fluff. No calling brokers “executive global managing directors” or developers “luminaries.” I’m fascinated by the business, and I hope that enthusiasm will be evident here, but my aim is to cover and understand the players, not worship them nor dunk on them.

• Heaps of fun. Real estate is the ultimate 🩸bloodsport . It’s titans running amok on the skyline 🏙️. That’s how we’ll cover it.

If this sounds like your jam, please sign up in the link in bio 🖇️. And do share this with anyone who you think might be interested. Two editions are now live.

With gratitude,

Hiten
Editorial Director, ten31

[Daniel Morgan @dtmorgan18]

I hope tech enables more entrepreneurship v large business.

Appfolio enables small to medium size property managers to compete.

@side_realestate does the same for brokers.

Shopify for merchants.

Ownership of something is how we keep the majority of our society engaged.

[Guy Gal @guygal]

@dtmorgan18 Laura Alice ar Eve Capital

[Guy Gal @guygal]

@LauraMonroe This is appalling

[Guy Gal @guygal]

@mrhesselbom @ShaanVP @weareshepherd Lol

[Guy Gal @guygal]

@VasuNadella @sean_lynch @Alex_Danco Congrats Vasu! Miss ya both

[Guy Gal @guygal]

@byosko Early sales is product development

[Guy Gal @guygal]

people will avoid a thought or an experience in proportion to how much it threatens their sense of self and identity

[Guy Gal @guygal]

@brookeleblanc @glenndabaker I had a call your mom recently, great human

[C100 @theC100]

We’re thrilled that @guygal is joining us as a speaker at #C100Summit to share his hyper-growth experience as Co-Founder & CEO of @side_realestate, a real estate tech company that works to turn agents and independent brokerages into boutique brands and businesses.

[Guy Gal @guygal]

@erinnstumpf Ghost detectors

[Guy Gal @guygal]

@dtmorgan18 Hahaha so true

[Side @side_realestate]

In this edition of the RealTrending Podcast, Side CEO @guygal discusses the future of teams, how business models are changing, trends he's seeing in boutique models, and what Side is doing to change the industry. 🚀 https://t.co/fmfFekU4Qd

[Guy Gal @guygal]

@yeahokblake Plz do, stay awhile

[Guy Gal @guygal]

@yeahokblake Wrapped and waiting

[Guy Gal @guygal]

@yeahokblake I got one you can have free if you transport it from my house to yours

[Guy Gal @guygal]

pickle ball looks like it’s a satire of tennis

[Side @side_realestate]

2022 has been quite the year.

And 2023? It's going to be even better.

The Side community has been waiting for a market like this because a down market is an incredible opportunity to grow. 🚀

We can't wait to see what the future holds.❤️