Introducing: The Promote, a CRE newsletter and the first offering from ten31 🙋♂️(sign up 🔗 in bio 🖋️)
For a long time, I have been obsessed with creating something that mimics how people actually engage with specialist media.
The conventional news article – a long anecdote, a nutgraf that summarizes the story at hand, and a dive into specifics with plenty of hand-holding for a general audience – has its place, but I was much more interested in replicating the hyperkinetic 🏃♀️ exchange of ideas, intel and news I see in discussions between industry pros.
They prize context and color, numbers and humor. They don’t need to be told everything – but have an infinite appetite for the thing. They’ll toggle between a deep dive, tea spilling, history, narrative, and memes, and consume their industry content with even more delight and affection than content around sports and entertainment – this stuff IS their sports 🏏 and entertainment. 🍿
The Promote is an imperfect, work-in-progress experiment to capture and deliver that, for commercial real estate insiders. It has many inspirations: Puck, Mad Magazine, Dealbook, SPY, Asphalt Jungle, and of course, my former home, The Real Deal. Here’s what to expect:
• Free, 4x a week
• Character-driven breakdowns of the biggest stories in commercial real estate.
• In-depth interviews with dealmakers and expert analysis from insiders on specific niches (I’ve put together a roster of OGs that I’m really excited to share with you.)
• Video explainers that take you behind the deals and inside the trends.
• Curation of the best stuff put out by industry pros (Those who follow me know how fascinated I am by the rise of practitioner media and industry-generated IP)
• No filler, no malice, no fluff. No calling brokers “executive global managing directors” or developers “luminaries.” I’m fascinated by the business, and I hope that enthusiasm will be evident here, but my aim is to cover and understand the players, not worship them nor dunk on them.
• Heaps of fun. Real estate is the ultimate 🩸bloodsport . It’s titans running amok on the skyline 🏙️. That’s how we’ll cover it.
If this sounds like your jam, please sign up in the link in bio 🖇️. And do share this with anyone who you think might be interested. Two editions are now live.
With gratitude,
Hiten
Editorial Director, ten31
I hope tech enables more entrepreneurship v large business.
Appfolio enables small to medium size property managers to compete.
@side_realestate does the same for brokers.
Shopify for merchants.
Ownership of something is how we keep the majority of our society engaged.
We’re thrilled that @guygal is joining us as a speaker at #C100Summit to share his hyper-growth experience as Co-Founder & CEO of @side_realestate, a real estate tech company that works to turn agents and independent brokerages into boutique brands and businesses.
In this edition of the RealTrending Podcast, Side CEO @guygal discusses the future of teams, how business models are changing, trends he's seeing in boutique models, and what Side is doing to change the industry. 🚀 https://t.co/fmfFekU4Qd
2022 has been quite the year.
And 2023? It's going to be even better.
The Side community has been waiting for a market like this because a down market is an incredible opportunity to grow. 🚀
We can't wait to see what the future holds.❤️