guy murphy

Communication strategist from the ad industry. London.

[guy murphy @guymurphy]

I’ve just finished analysing over 6k Tweets from the Arsenal vs Man City game. Here are 4 highlights:

Best Match Report… 'Why Trossard?' @Migroo6

Hottest Take… 'Is it possible that Arteta doesn’t really fathom the capabilities of the Arsenal squad & undervalues it?' @Karl_Correa83

Best Crowd Report… 'I was behind that goal in injury time earlier. Best bit was when someone shouted out ‘limbs!’ before he scored' @vblock

Hardest To Argue With… 'Arteta has to learn to take risks. You need to take risks to win big games and eventually titles' @__Gunner14__

Best Tweet From AI… 'Gabriel Martinelli's girlfriend Isabella Rousso shared their chat on Instagram, where she predicted he'd come on in the second half against tired legs and score.'@grok

#arsenal #ARSMCI

[guy murphy @guymurphy]

How did Gooners feel after that Citygame? After analysing over 6000 Tweets, I can reveal we felt…
#arsenal #ARSMCI

[guy murphy @guymurphy]

Not exactly the best timing for Gyokeres to win Best Striker trophy
#arsenal #gyokeres #BallonDor

[guy murphy @guymurphy]

Overheard in the Emirates bar, after the starting 11 was announced, 'OK, lets go and watch the B-team play'.
#ARSMCI #Arsenal

[guy murphy @guymurphy]

There's was one dominant feeling we all had about the Forest game....
#arsenal #ARSNOT

[guy murphy @guymurphy]

Updated stats for the emotions around the Liverpool game. I wonder if Gooners are still feeling it?!

[guy murphy @guymurphy]

@now_arsenaI I found it exhausting, and here's why...

[guy murphy @guymurphy]

Liverpool vs Arsenal was the most emotionally charged match yet for Gooners.
#arsenal #LIVARS

[guy murphy @guymurphy]

@DailyAFC We were proud of you too, Max. Here's the proof!
#MaxDowman

[guy murphy @guymurphy]

Here is the statistical proof that Max Dowman is our 'Pride and Joy' #arsenal #maxdowman

[guy murphy @guymurphy]

@scottjwillis You can see the fan's delight in the data too (tinged with obvious frustration)...

[guy murphy @guymurphy]

@now_arsenaI You can see the fan disappointment in the data from that match...

[guy murphy @guymurphy]

Plenty of Joy against Leeds, but see what else people felt...
#arsenal #ARSLEE

[guy murphy @guymurphy]

@DailyAFC We all feel 'frustration' and here's the proof!

[guy murphy @guymurphy]

@YankeeGunner Fan 'frustration' is clear in the data, but with more 'hope' than you would imagine!

[guy murphy @guymurphy]

Kai Havertz injury news - the very same emotion dominates Arsenal fans as on Saturday. A week of frustration, and its only Wednesday!
#arsenal #kaihavertz

[guy murphy @guymurphy]

@scottjwillis Started tracking the fan emotions - mostly 'frustration' vs Utd - and wondered if it will, over time, correlate with any playing stats?

[guy murphy @guymurphy]

@YankeeGunner Sure, everyone wants to take heart from the result, but 58% of all emotions were still 'frustration'.

[guy murphy @guymurphy]

Thought I’d create a way to track the emotions around Arsenal games this season. Today, against Man Utd, people felt FRUSTRATION!
#arsenal #manars