@LaurelAynne 2. I think a great place to start is that all information that is obtained needs to be within a certain set of limitations/ regulations. If not things will get out of hand very quickly, and AI will begin to lose its integrity. #ICMKTG#UNCWMKTG
@LaurelAynne 1. I think that AI is only as good as the marketer using it. It can be a very fine line between what is ethical and what is used for good/ pure intentions #ICMKTG#UNCWMKTG
@AlexKrallman 2. @BlenderBombs is a brand that would benefit from using clubhouse as a small business, segmenting themselves in health/nutrition, and be able to inform consumers about their products and the most efficient way to use them/live a healthy lifestyle #UNCWMKTG#ICMKTG
@AlexKrallman 1. Clubhouse is worth investing in because apps right now are booming more than ever, we are continuing to use phones non-stop and it is just another way to get in front of your consumers and possibly reach a customer segment that has not been reached yet. #ICMKTG#UNCWMKTG
@LaurelAynne 2. Oatly’s commercial was more focused on information, briefly explaining their product. They did so in a strange way but it got the point across. #uncwmktg#icmktg
@LaurelAynne 1. I think that bud light did the best job using emotion throughout the commercial. They put an image and humor to a year that everyone is still processing. It was incredible and unforgettable. #uncwmktg#ICMKTG
@Daniell96616701 @Capitaldemarca@DevaCurl I 100% agree with you!! It takes a lot of work to change the public’s perception and it is important that they are intentional about identifying the problems and showing evidence of solutions #uncwmktg#icmktg
@CopywriterBob 2. It takes time and a lot of effort for the company to regain the brand authenticity. ie Lululemon after their CEO made a offensive body image statement. They now are inclusive in sizing and branding, regaining/improving their brand authenticity #uncwmktg#icmktg
@CopywriterBob 1. Madewell has strong brand authenticity, sticking true to the matters that are important to them and encouraging sustainable practices #uncwmktg#icmktg
@Capitaldemarca 2. "Netflix Effect" will increase brand sales by paying or providing products to be on the show. This will enable product recognition. ie. the show Nashville, created an obsession for people to want to visit spots that the show was filmed at in Nashville #ICMKTG#uncwmktg
@Capitaldemarca 1. Streaming providers influence customer behavior through their distribution method. When binging a show it makes people more involved in what they are watching because they are watching a large mass of content at a time affecting all aspects of their lives.
#ICMKTG#uncwmktg