@senji5k CPM was relative to my niche, CPC was on the higher side but still reasonable, CTR was decent but my buying intent disappeared. Would this be a normal variation in meta tryna find a new audience to target?
I added the screenshots for post Ctr.
I genuinely don’t know where I’m going wrong. Here are my results for day 1 and day 2 of my native desire test.
At what point do you say “this is a validated product and I need to test more” or just move on? Day 1 was decent, day 2 completely dead. Please let me know.
Need some advice from knowledgeable ecom bros
- started testing a prod today $100 CBO
- woke up to 2 sales
- only 2 atc
- it’s at $96 spend
- its natives + lfc straight to pdp
- desire testing *4 diff desires total*
Shall I just let it keep running?
Testing new strat
I set up a testing CBO last night with 3 natives, testing 4 different desires straight to a PDP. Woke up to two sales, so I’m just going to let it keep spending and, depending on the metrics, see if it’s worth keeping running.
@Jordan_Ecomm do you stay with one product until it’s a winner if it shows any signs of buying intent?
I usually kills prods if they don’t pick back up but would love to know ur thought process
Update:
- locked in a new prod to test
- validated it
- did manual research to find new desires to test that are untapped/undeserved with a large enough TAM (made a previous mistake on going way to niche, so trying out a much larger audience pool with this new desire)
- pdp
At the end of the day, the people that win are the ones that never gave up.
I promise I’m going to make this work and I’m going to start documenting my ecom journey so you can all see the progress.