Hans Kaspersetz

Explorer, Leader, Technologist and Public Speaker

[Hans Kaspersetz @hanskaspersetz]

Yo. Who is going to PUBCON Las Vegas this year?

[Hans Kaspersetz @hanskaspersetz]

Our friends over at AuthorityLabs published a great little article that summarizes 10 advanced SEO techniques we've been implementing for years. Its worth the read.

https://t.co/BXsasW1jAe
#seo #healthcaremarketing #digitalstrategy https://t.co/PCksbgnYFZ

[Hans Kaspersetz @hanskaspersetz]

I'm very excited to be leading a panel @MediaPost's MarketingHealth event in NYC on 9/27. Come check it out: https://t.co/kpRqefiVV1

#marketing #healthcare #digitalmarketing #segmentation #MPMKTG #hcmktg #pharmaceutics #biotechnology #medicaldevices #personalization

[Hans Kaspersetz @hanskaspersetz]

@okhateeeb: When creating a Facebook ad, don't use a pathology, FB is sensitive and will reject the ad. Use symptoms like "Hair Loss". #DigPharm #hcmktg #pharma #DigitalMarketing #digitalstrategy

[Hans Kaspersetz @hanskaspersetz]

@okhateeeb - Patients don't start their with branded terms, they start with disease related terms as they try to figure out what is wrong. #DigPharm #hcmktg #pharma #DigitalMarketing #digitalstrategy

[Hans Kaspersetz @hanskaspersetz]

@okhateeeb is kicking it off this morning at #DigPharm. Marketing to your customer's customers. Should be a very interesting day with dynamic speakers. #hcmktg #pharma #DigitalMarketing #digitalstrategy

[Vala Afshar @ValaAfshar]

What I needed to learn in high school:

1 Public speaking
2 Project management
3 Negotiation
4 Conflict resolution
5 Software development
6 Accounting
7 Financial planning
8 Critical thinking
9 Art of selling
10 Storytelling
11 People management
12 Customer service
13 Marketing

[Hans Kaspersetz @hanskaspersetz]

Boy has @teamarteric been in conversations like that. https://t.co/oMKBYO7HDN

[Hans Kaspersetz @hanskaspersetz]

My friend @skypen just killed it at #DigPharm. He is working on AI voice analysis that provides insights into the emotional state of market research respondents. Maybe one of the best presentations of @DigitalPharma. #hcmktg #pharma #DigitalMarketing #digitalstrategy

[Elsevier Recruitment Solutions @ELS_Recruitment]

Hans Kaspersetz will share how Arteric leveraged #AI to help healthcare marketers discover unmet audience needs and uncover demographic opportunities that are invisible to contemporary market research at Digital Pharma West #DigPharm
https://t.co/FAAyRcpt20

[Hans Kaspersetz @hanskaspersetz]

Daniel Gomes: 66% of MDs prefer email. Particularly rep. driven email. #DigPharm #hcmktg #pharma #DigitalMarketing #digitalstrategy

[Hans Kaspersetz @hanskaspersetz]

Great presentation on the complexities of mixing vender and partner relationships. It’s critical to know that if you’re doing something new, you’re probably in a partnership. #DigPharm #hcmktg #pharma #DigitalMarketing #digitalstrategy

[Fierce Pharma Marketing @FiercePharmaMkt]

"There always has to be a period of measurement, testing, and optimization, so that we can really refine those marketing campaigns." @hanskaspersetz of @teamarteric https://t.co/OSuScA4gZW #DigPharm West #IndustryPulse

[Fabio Gratton @skypen]

David DeJonghe: “One number at a time doesn’t mean anything to a patient. It’s the day over day, long term patterns that really matter.” #connectedhealth #DigPharm #hcmktg #pharma #DigitalMarketing #digitalstrategy

[Hans Kaspersetz @hanskaspersetz]

David DeJonghe - Movie Pass hit 1 million subscribers in 4 months. Faster than Hulu, Netflix and Spotify. The ONETOUCH app took years to achieve 1 million users. #DigPharm #hcmktg #pharma #DigitalMarketing #digitalstrategy

[Hans Kaspersetz @hanskaspersetz]

DAVID DEJONGHE - If you have an app you must read the reviews. And when your rating dive, get to work addressing the issues. The upside is you can go from a 1.3 rating to a 4.7 with some work. #DigPharm #hcmktg #pharma #DigitalMarketing #digitalstrategy

[Hans Kaspersetz @hanskaspersetz]

In a poll of 1,500 family physicians, only 15% had used telemedicine in their practices—but 90% said they would it if were appropriately reimbursed. - @WSJ https://t.co/a3nWWnQ0MJ #DigPharm #hcmktg #pharma #DigitalMarketing #digitalstrategy

[Hans Kaspersetz @hanskaspersetz]

Good morning #DigPharm, let's get the day started with some Jeopardy!! #hcmktg #pharma #DigitalMarketing #digitalstrategy

[Hans Kaspersetz @hanskaspersetz]

FELIPE TILCA - When collecting feedback about change in an organization, sometimes an anonymous system will net the best results. People may not share their feedback in a group, but often will share it anonymously.

#DigPharm #hcmktg #pharma #DigitalMarketing #digitalstrategy