guys, we built a +1 you can bring to work 👀
Meet Tag: your personal assistant, in Slack. (not co-worker)
When @karpathy described Claude Tag as “significantly more ‘inline’ with all the other human activity org-wide,” the word “inline” stood out to me.
To me, that’s the interesting shift. You’re not leaving the work to go talk to AI. Your AI joins you where the work is happening.
Few months ago, I found out Slack literally stands for "Searchable Log of All Conversation and Knowledge." Instantly, I realise it is a pretty good place for an assistant to start.
If your team already works there, you’ve already discussed the problem, shared the links, and explained why the last idea didn’t work.
Why copy that context into a private AI chat, work through the answer alone, then paste everything back for your team?
With Tag, you mention your assistant in the thread. Ask it to investigate a question, turn the discussion into a plan, or work on a file. It uses the thread as context and brings the result back into the conversation.
But here’s the thing: working together shouldn’t mean everyone has to share one assistant.
Your Tag is yours. You choose its tools, skills, and connected accounts. Your teammates can each bring their own Tag, while everyone contributes to the discussion and follows the work.
It runs on a computer you control. We don’t host your conversations or working file, so your setup still uses Slack and OpenAI, rather than being fully offline.
Tag is also free and open source. It works with the Codex access you already have through ChatGPT, so there’s no extra Tag subscription.
I think the best place to work together with AI is where you’re already working together.
You bring your assistant. Your teammates bring theirs.
Bring your +1 to work.
→ https://t.co/YgRYBhbifK
this maps really well to YouTube search too. when someone types a question into YouTube, the words they use tell you exactly which awareness stage they're at. "what is X" = unaware. "best X for Y" = solution aware. "X vs Y review" = product aware. most creators pick topics. the ones getting clients match content to what people at each stage actually type in.
@valuebyedit this is the part most people skip. they build for the algorithm and hope the right person sees it. just that the viewer who searched for their problem and found your video has 10x the buying intent of someone who was served it while scrolling.
@vidIQ good. AI slop = generating content from nothing. but repurposing your real expertise into searchable shorts? that increases quality. this rewards creators using AI as a tool, not a replacement.
@vidIQ better question: how much of your existing content is working for you right now? most creators have 100+ videos sitting there doing nothing. frequency matters less than making what you already have searchable and discoverable.
@AlexHormozi applied this to content. asked a coach "what would it take to get 5 clients from youtube?" answer: 50 shorts answering the exact questions those clients are searching. not 50 random clips. 50 targeted answers. she did it. booked out in 3 months.
@AlexHormozi this is the referral economy in a sentence. the best coaches i know get 80% of their clients from people who already paid them. not from strangers who saw a viral reel. invest in your network. they'll invest back.
@danmartell for coaches: stop trying to be on every platform. stop making content that "builds brand" but brings zero clients. stop optimizing for views when you should be optimizing for searches. the not-do list is where the revenue hides.
@krpisoweb3 the fear of low views disappears when you stop chasing virality and start targeting search. one short ranking for a keyword your ideal client is already googling will outperform 100 viral clips that attract the wrong people.
@AlexeiScales 4,200 subs. $300k. that's the whole lesson. he's not trying to reach everyone. he's trying to reach the right person. most creators chase reach. he chased relevance. relevance pays.
@sweatystartup the #1 hiring mistake coaches make: hiring before building the system they need. you'll burn through people if there's nothing for them to plug into. systems first, then headcount.
@PerellClips applies to every sales conversation. if you're not discovering something new about your client's problem during the call, they aren't either. genuine discovery creates genuine conviction. the coaches who ask questions they already know the answer to close at half the rate.
@dickiebush the substack mistake coaches make: treating it like a publishing schedule instead of a client acquisition system. every issue should answer a specific question their ideal client is already asking. write to one person. make them feel understood. that's what converts to calls.
@dickiebush the walk isn't procrastination. it's processing. your best thinking happens in a different gear than your best typing. coaches who write to get clients need both — the slow walk to find the idea and the fast session to ship it. most only do the fast session. that's why it's flat.
@Codie_Sanchez the problem with 'grow my businesses' as a goal is it's too vague to act on. coaches who hit $20K+/month got specific: which offer, which client, which bottleneck first. the gameplan matters less than the precision behind it. clarity before action beats ambition without direction
@gregisenberg point 7 is the one coaches should tattoo on their arm. context beats technique. the consultant who knows a client's history, patterns, and blind spots outperforms the one with better frameworks every time. depth of context is the moat. build your second brain around it.
@gregisenberg the real shift isn't 'everyone is a designer now.' it's that design is no longer a blocker. coaches and consultants can build what they imagine without waiting on anyone. the ideas that died in the bottleneck between vision and execution? those are now live in 20 minutes.