Nathan Parikh

I build strategy-first web and AI systems.
Agency:

[Nathan Parikh @happywp]

I assumed HubSpot must have bulk search & replace.

It doesn’t.

So I built it.

[Nathan Parikh @happywp]

@justbyte_ having the tool doesn't make you productive.

it can help, for sure, but there's so much feature parity that a productive person will find a way regardless of device.

[Nathan Parikh @happywp]

@CameronPak cloudflare really on the move lately

[Nathan Parikh @happywp]

@vivoplt porkbun
cloudflare
squarespace

[Nathan Parikh @happywp]

Too many things 😅

https://t.co/4dNdQhIZr1 - instagram outreach (inspired by @codyschneider 's post)

https://t.co/3nFtWmLpQP - search and replace tool for hubspot. orig built for use with one of my clients.

https://t.co/qKPsh9wPzl - convert pdfs to .md for ai. orig built for myself as I regularly need that.

https://t.co/aGB644bQaP - transparent reporting between meta ad agencies and lead gen companies in the mass tort space. orig built for use with one of my clients.

[Nathan Parikh @happywp]

yeah hopefully CC will just adopt the agents.md standard soon, but until then I just tell the claude.md file to reference the agents.md file.

also make sure they both are referencing the same locations for memory and skills.

allows you to be provider-agnostic and have a universal system.

[Nathan Parikh @happywp]

it's leveling up from a super-long single chat thread in ChatGPT or Claude to a real system.

setting up a good memory system is the foundation.
every client or project gets their own folder w/ key docs, meeting notes, brand voice, decisions, workflows, and memory files the agents can reference later.

so instead of hunting for something in a ChatGPT convo it becomes “this project has a source of truth, and the AI works from that.”

that by itself will be a big unlock for people.

[Nathan Parikh @happywp]

Most business owners I talk to are not "behind" on AI as much as they’re drowning in AI.

They have:
- 47 bookmarked prompts
- a few paid resources they never use
- random ChatGPT threads for each client
- brand docs scattered everywhere
- a vague feeling that AI should be helping more than it is

The problem usually isn’t the tool.

It’s that there’s no system.

Your AI doesn’t know your clients.
It doesn’t remember your brand voice.
It doesn’t know which files matter more than others.
It doesn’t carry context from one project to the next.
So every session starts from zero again.

That’s where AI agents and project memory start to get interesting.

I’ve been using agents like OpenClaw and Hermes since February, and the biggest unlock has not been using them as yet another tool to write emails faster.

It’s been in the compounding work.

Client context gets saved.
Feedback gets remembered.
Reports can run automatically.
Tasks can get routed.
Data can be pulled from tools you already use.

The assistant gets more useful over time instead of resetting every few days.

If you’re thinking, “I know AI could help us, but I have no idea how to make it actually useful,” comment AGENTS below.

I’m helping a few people map their workflows and get practical AI systems set up.

[Nathan Parikh @happywp]

@codyschneider Yo @codyschneider @maxchehab

Quickly shipped it and happy to keep shipping.

https://t.co/HnZwHaOWH1

Let me know what's good and what's not and we'll keep iterating 🫡

[Nathan Parikh @happywp]

@heyreach_io @launch_llama thank you!

[Nathan Parikh @happywp]

Where does AI currently break down for you?

Setup, memory, prompts, client context, reporting, content, something else?

Happy to see how I can help.

[Nathan Parikh @happywp]

@danieldwalton Appreciate it 🫡

[Nathan Parikh @happywp]

Hit 900 followers today.

If we haven't met, I'm 20-year web developer and 12-year pastor in Texas.

I run a web agency called HappyWP and post about web dev, AI, marketing, web strategy, and all things tech.

Thanks for the follows!

[Nathan Parikh @happywp]

@bradncpa Thank you!

[Nathan Parikh @happywp]

@KaiXCreator Been running on Codex almost exclusively since 5.5

[Nathan Parikh @happywp]

@chaosengineerr If I was better at it I'd enjoy it 😅

[Nathan Parikh @happywp]

@TechByTaraa @OmarchyLinux

[Nathan Parikh @happywp]

@khushiirl https://t.co/HnZwHaOWH1 - just launched yesterday.

If you have a list of creators on Insta that you want to reach out to programatticaly or with AI - this is your tool.

[Nathan Parikh @happywp]

Like any new tech it amplifies what is already in the human heart.

So many good things are possible with AI.
So many bad things are also possible.

The importance of human connection will continue to be easier to ignore.

Dependence on technology for all answers to life instead of God will be an even greater temptation.

[Nathan Parikh @happywp]

@pmitu Plz sir I just want to build

[Nathan Parikh @happywp]

@csaba_kissi https://t.co/HnZwHaOWH1 - launched yesterday.

API and AI agent-first outreach on Instagram.

Looking for early user feedback.

Inspired by @codyschneider / @maxchehab