A lot of new faces here lately, so figured it’s time I properly introduce myself.
I’m Daniel.
A few years ago I was in debt, on SSRIs, and seriously thinking about not being here anymore.
My parents had just divorced. Both my brothers were overdosing. A business partner opened credit cards in my name. And I got arrested for a crime I didn’t commit.
The night Big Sean’s Detroit 2 dropped, I decided I was done being a victim. Everything that happened to me from that point on was my responsibility.
I was waiting tables at the time. I wrote a contract with myself:
BUILD A BUSINESS TO $10K/MONTH IN 6 MONTHS!
Read it out loud every single day.
Hit it in 5 months.
Then a med spa client mentioned a word I’d never heard before.
Semaglutide.
That one conversation pulled me into telehealth. Since then:
- 45,000+ patients acquired for clients
- $20M+ in cash pay ad spend managed
- Helped take Eden from $0 to $100M
- Worked with 50+ telehealth brands
What I’ll be posting about:
- How telehealth brands actually acquire patients profitably (not the guru version)
- Why most brands lose half their patients in the first 30 days, and how to stop it
- The white label, tracking, and compliance mistakes that cost founders six figures
- What I’ve learned about discipline, faith, and building something from nothing
So many founders get into telehealth thinking it’s a quick buck.
Let’s change that.
"Daniel, nothing's broken. We have a site, we can run transactions, we have LegitScript. Why aren't we spending?"
I hear this constantly. Here's what's missing:
1. A site that takes payments
2. A site that tells Meta which payments matter
3. A site that tells Meta which visitors never paid at all
Most founders have #1 and think they're done.
A business that can run transactions and a business that can run hundreds of thousands a month in ads without setting it on fire are two very different businesses.
I build the second one.
Hire 4 different developers and ask them to build your telehealth backend.
You'll get 4 different names for the same thing:
1. One calls a paid customer a "patient"
2. One calls it a "conversion"
3. One calls it an "order"
4. One calls it "checkout_complete"
None of them are wrong. It's just preference.
The problem starts when your white label, your CRM, and your ad account each use a different one and nobody writes down which is which.
Before launch, make one document that says what every event means.
Hand it to every developer and every platform before they write a single line of code.
Boring, yeah.
But it saves you six figures.
Wanna understand telehealth conversion?
Like actually understand it?
Go start the Hims weight loss intake with a burner email. Stop halfway. Close the tab.
Then just watch your inbox for a week.
Screenshot every email. Note the send time, who it's from, plain text or designed, and what objection it's handling. Do the same with Ro and Keeps.
You'll learn more in 7 days than most telehealth courses teach in 7 weeks.
Nobody has time for this nonsense.
Do you?
4 people walk into a grocery store at the same time.
1. One's on lunch break, just cooling off. Does a lap and leaves.
2. One fills a cart, realizes they forgot their wallet, walks out.
3. One fills a cart, checks their bank account, sees $20, puts half of it back.
4. One buys all the organic, hormone-free, expensive stuff. Racks up hundreds.
Completely different people with completely different values.
Most telehealth white labels record all 4 as the exact same signal and send it straight to Meta.
Then founders wonder why the algorithm keeps finding them window shoppers.
Imagine a doctor's receptionist watching you fill out half the intake form, you step out to take a call, and when you come back she's shredded it and handed you a blank one.
That's what your quiz does when it doesn't save progress.
Intake with only medical questions:
start, start, start, bounce
Intake with commitment questions:
start, "what would hitting your goal weight mean to you?", pause, actually think about it, keep going, PAY
Intake with no follow-up:
start, leave, gone forever
Intake with a magic link 30 min later:
start, leave, click, back on question 9, PAY
5 highest-converting things inside a telehealth intake:
1. A question that makes them feel seen
2. A stat that makes them feel normal
3. A before/after that makes it feel real
4. A projection that makes the timeline believable
5. A link that remembers where they stopped
It’s this easy.