@lukasenECOM@xelacsecom Start with welcome, abandoned cart, post-purchase, and win-back flows. Keep each focused, segment by behavior, and test subject lines, timing, and offers. I’ve been using Ripple on top of Klaviyo to speed up on-brand flow design without outsourcing.
Day 16
9pm
Need to ask a question anyone knows the answer please lmk.
ATC < Purchases
I understand that sometimes dynamic checkout or Buy It Now does not trigger ATC action. It's still almost nil chance of most of my Purchases being more than my ATC numbers.
Thoughts?
Day 16
5pm
This bundle and upsells for this sale cogs is $50. This is $150 in profit before any ad costs.
A cpa of $40 = a 5x Roas. CPA of $20 = a 10x Roas.
High AOV = can scale
And still have yet to run ads pointing towards my top bundle.
Am so ready for bfcm. Are you?
@xelacsecom Good math. One thing before BFCM: if the bundle goes on discount, that $150 shrinks fast, so recalc the CPA you can afford at the sale price, not the full one.
@Bleeker232 Bro literally should take like less than 1 month if ur 100% committed and found a product doesnt even have to be a good product just something that is proven and sells
Day 16
8pm
Past week baseline revenue is around $400 per day minimum. Running at 11% margins.
Actively testing a new adset of creatives almost everyday with an ABO.
Stacking winning creatives to go with higher adspend volume to compete in BFCM.
You must win.
Day 15
11pm
$400 revenue
20% margins.
New test adset uploaded. Statics this time. Had to cut last 2 tests with hook variations of winning body.
Low Ctr link clicks. Either low spend variance or hook wasn’t good.
Either way will be testing new vid concepts this weeks
Gn