SODEEQ | VIDEO EDITOR

Video Editor | Turning eCommerce offers into scroll-stopping ads that convert 💡 DM for Meta, TikTok & UGC ads

[SODEEQ | VIDEO EDITOR @sodeeq65023]

I disappeared for 9 months.

And the internet didn't stop.

The brands kept advertising.

AI got better.

Creative production changed.

The competition got louder.

And I wasn't going to come back pretending none of that happened.

So I used the time differently.

I studied.

I rebuilt.

I sharpened my editing.

I studied winning creative.

I explored AI-assisted production.

I paid closer attention to hooks, angles, storytelling, product psychology and creative testing.

Because the goal was never just to become faster at editing.

The goal was to become better at thinking about ads.

Now I'm back.

And Q4 is right around the corner.

Black Friday: November 27.
Cyber Monday: November 30.
67 days.

That's enough time to do something serious.

Enough time to develop concepts.

Test angles.

Build variations.

Experiment with AI + UGC.

Create product stories.

Turn raw ideas into actual ads.

And that's exactly what I'm here to do.

The video attached is one of the concepts coming out of that process.

Not the final destination.

Just the beginning.

If you're a DTC brand, agency, founder or media buyer preparing for Q4 and you need more than someone who can simply “edit the footage”...

I'm back.

Let's build something people actually stop scrolling for.

[SODEEQ | VIDEO EDITOR @sodeeq65023]

9 months away from client work.

And somehow, I came back with more ideas than I left with.

I spent the time studying what makes people stop scrolling.

Not just editing.

Creative.

Hooks.

Angles.

Storytelling.

UGC.

AI-assisted production.

Product visualization.

Performance thinking.

This is one of the concepts I've been working on.

The goal wasn't to make another “pretty” skincare ad.

The goal was to take a problem, build curiosity around it, explain the product visually, introduce the offer and give the viewer a reason to act.

That's the shift in how I approach e-commerce ads now:

Don't just edit the footage.

Build the reason to watch.

And with Q4 approaching, I'm ready to put that thinking to work.

Black Friday → November 27
Cyber Monday → November 30
There's still time to develop concepts, test angles, create variations and build a stronger creative pipeline before the biggest buying moments arrive.

So yes…

I'm back.

And I'm ready to build.

DTC brands.
E-commerce founders.
Agencies.
Media buyers.

If you've got a product that needs fresh creative this Q4
Let's make something worth stopping for.

[SODEEQ | VIDEO EDITOR @sodeeq65023]

A lot of people misunderstand “creative volume.”

It doesn't mean making 10 slightly different edits of the same ad.

It means giving the audience different reasons to care.

Problem-first.

Proof-first.

Mechanism-first.

Offer-first.

Identity-first.

This concept takes the problem-first route.

The opening doesn't start by saying:

“Here's our product.”

It starts by creating a question in the viewer's head:

“Wait… what am I looking at?”

That's the job of the hook.

Not to explain everything.

Not to introduce the brand.

Not to scream “BUY NOW.”

Just give the viewer a reason to give you the next 2 seconds.

That's why when I'm developing e-commerce creatives, I don't ask:

“What edit should we make?”

I ask:

“What is the next reason this person should keep watching?”

Different question.

Different creative.

Different outcome.

[SODEEQ | VIDEO EDITOR @sodeeq65023]

AI can generate a video.

That doesn't mean it can create a good ad.

The interesting part isn't:

“Does this look AI?”

The better question is:

“Does this communicate a believable reason to care?”

For this concept, the challenge was turning an invisible problem into something the viewer could actually see.

Person → problem → visual explanation → escalation.

That's where AI becomes useful.

Not because it replaces creative thinking.

Because it gives creative thinking more room to experiment.

The tool can generate the scene.

The concept still has to earn the viewer's attention.

[SODEEQ | VIDEO EDITOR @sodeeq65023]

The first 3 seconds of an ad don't need to explain the product.

They need to earn the next 3.

This ad opens with:

“DO NOT BUY DETOX'D.”

Not:

“Meet our new product.”

Not:

“Here's what our product does.”

It creates tension first.

Then the story starts answering the question it created.

That's something I pay a lot of attention to when developing e-commerce creatives:

Hook → curiosity → problem → story → product.

Because if you lose the viewer before the story begins, the rest of the edit doesn't matter.

A beautiful ad with a weak opening is still a weak ad.

The first job is simple:

Give me a reason not to scroll.

[SODEEQ | VIDEO EDITOR @sodeeq65023]

Most people watch ads with the sound off.

So I like testing this:

Mute the video.
Can you still understand what's happening?
Who is this for?

What's the problem?

What's happening?

What is the product trying to communicate?

If the viewer needs the voiceover to understand the entire story, the visuals aren't doing enough work.

Good sound design can elevate an ad.

But great visual storytelling shouldn't depend on it.

The message should survive the mute button.

[SODEEQ | VIDEO EDITOR @sodeeq65023]

Playing around on this 'cause Suno Song Ads are cooking real crazy right now. Q4 is fast approaching lets cook crazy😊😊😊

[SODEEQ | VIDEO EDITOR @sodeeq65023]

One week back.

And I'm already reminded why I love e-commerce creative.

A product can have a great offer.

But if the creative can't make someone stop, understand the problem and care about the solution

the offer may never get the chance.

This concept was built around one simple idea:

Make the problem visible.

Character → tension → visual storytelling → product.

That's the kind of creative thinking I'm bringing back with me.

And we're only getting started.

[SODEEQ | VIDEO EDITOR @sodeeq65023]

One week back.

And I'm already reminded why I love e-commerce creative.

A product can have a great offer.

But if the creative can't make someone stop, understand the problem and care about the solution

the offer may never get the chance.

This concept was built around one simple idea:

Make the problem visible.

Character → tension → visual storytelling → product.

That's the kind of creative thinking I'm bringing back with me.

And we're only getting started.

[SODEEQ | VIDEO EDITOR @sodeeq65023]

Playing around on this 'cause Suno Song Ads are cooking real crazy right now. Q4 is fast approaching lets cook crazy😊😊😊

[SODEEQ | VIDEO EDITOR @sodeeq65023]

One week back into showing up publicly.

The biggest lesson so far:

You do not regain creative confidence by thinking about creating.

You regain it by creating.

Then reviewing.
Then improving.
Then doing it again.

[SODEEQ | VIDEO EDITOR @sodeeq65023]

Playing around on this 'cause Suno Song Ads are cooking real crazy right now. Q4 is fast approaching lets cook crazy😊😊😊

[SODEEQ | VIDEO EDITOR @sodeeq65023]

@Jordan_Ecomm 14 hours on custom Liquid is brutal, but that PDP refresh will matter more than another Q4 launch. If you want a short product loop that fits the new page, I can make one that doesn’t look like every other AI ad.

[SODEEQ | VIDEO EDITOR @sodeeq65023]

@EcomKostnchko_ That 0.37x Meta ROAS with $411 profit is wild. Ads aren’t converting new people, but your customers keep coming back. Time to cook some new AI video creatives instead of letting the same ads die.

[SODEEQ | VIDEO EDITOR @sodeeq65023]

Playing around on this 'cause Suno Song Ads are cooking real crazy right now. Q4 is fast approaching lets cook crazy😊😊😊

[SODEEQ | VIDEO EDITOR @sodeeq65023]

Most people watch ads with the sound off.

So I like testing this:

Mute the video.
Can you still understand what's happening?
Who is this for?

What's the problem?

What's happening?

What is the product trying to communicate?

If the viewer needs the voiceover to understand the entire story, the visuals aren't doing enough work.

Good sound design can elevate an ad.

But great visual storytelling shouldn't depend on it.

The message should survive the mute button.

[SODEEQ | VIDEO EDITOR @sodeeq65023]

Editors know the moment:

You spend 40 minutes perfecting the sound design…

…and then realize the opening shot is the problem.

Painful.

Necessary.

[SODEEQ | VIDEO EDITOR @sodeeq65023]

Sound-off QC:

1. Watch muted.
2. Hide the captions.
3. Watch again.
4. Ask what the viewer actually understands.
5. Rebuild the visual hierarchy if the answer is unclear.

Captions should support the story.

They should not be a life-support machine for it.

[SODEEQ | VIDEO EDITOR @sodeeq65023]

Sound-off QC:

1. Watch muted.
2. Hide the captions.
3. Watch again.
4. Ask what the viewer actually understands.
5. Rebuild the visual hierarchy if the answer is unclear.

Captions should support the story.

They should not be a life-support machine for it.

[SODEEQ | VIDEO EDITOR @sodeeq65023]

A viewer can meet your ad before they hear a single word.

So I like doing one brutal test:

Mute the first five seconds.

Can I still understand:
• the problem?
• the emotion?
• where to look?
• what changed?

If not, the visuals need another pass.

[SODEEQ | VIDEO EDITOR @sodeeq65023]

@ZAK____ Déjà stable à 2k$/jour + MRR qui monte, ça a vraiment l’air prometteur

[SODEEQ | VIDEO EDITOR @sodeeq65023]

@therealohayobx exactly bro

[SODEEQ | VIDEO EDITOR @sodeeq65023]

Most people watch ads with the sound off.

So I like testing this:

Mute the video.
Can you still understand what's happening?
Who is this for?

What's the problem?

What's happening?

What is the product trying to communicate?

If the viewer needs the voiceover to understand the entire story, the visuals aren't doing enough work.

Good sound design can elevate an ad.

But great visual storytelling shouldn't depend on it.

The message should survive the mute button.

[SODEEQ | VIDEO EDITOR @sodeeq65023]

The first 3 seconds of an ad don't need to explain the product.

They need to earn the next 3.

This ad opens with:

“DO NOT BUY DETOX'D.”

Not:

“Meet our new product.”

Not:

“Here's what our product does.”

It creates tension first.

Then the story starts answering the question it created.

That's something I pay a lot of attention to when developing e-commerce creatives:

Hook → curiosity → problem → story → product.

Because if you lose the viewer before the story begins, the rest of the edit doesn't matter.

A beautiful ad with a weak opening is still a weak ad.

The first job is simple:

Give me a reason not to scroll.

[SODEEQ | VIDEO EDITOR @sodeeq65023]

@WillowGagnon Yesterday $1.1k, today $10. Same store, different universe

[SODEEQ | VIDEO EDITOR @sodeeq65023]

@drpolo69 @wassajonathan1 Keep stacking, Q1 is going to be wild

[SODEEQ | VIDEO EDITOR @sodeeq65023]

@profitierr keep the motion