@MAR4233_FSU They chose these particular influencers because they are all beauty vloggers. Also, each of them representing a wide mix of races helps the brand’s image of “not differentiating by race or gender”.
@MAR4233_FSU This is an example of social commerce zone during the “evaluation of alternatives” stage. Customers are able to compare payment options to competitors before purchasing.
@MAR4233_FSU This is an example of SP because it provides details into how this professional surfer views outdoor activity & also communicates how Arc’teryx values mental health. They’re trying to give their athletes a platform & also establish the importance of getting outdoors.
Getting outside is central to our mental health.
For Pete Devries, it relaxes him and sharpens his perspective. Read on for how Pete finds #OuterPeace.
https://t.co/lCfjuwnA1f
@MAR4233_FSU : The community is @TLHBeerSociety and they gather to communicate about all things local craft beer related. They use #DrinkTallahasseeBeer to connect and promote among each other.
@olivia_vairo @MAR4233_FSU This one works well because liking/commenting are some of the most basic ways to interact with a post, which allows their customers to engage quickly (and efficiently) with the post about what dessert they prefer.